Publications

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13 May 2015
News

Discussing gender diversity

21 Jun 2017
News

Zuckerberg or Gates? Billionaires Try Opposite Paths for Online Education in India

20 Jan 2011
Working Paper Summaries

Testing Coleman’s Social-Norm Enforcement Mechanism: Evidence from Wikipedia

Keywords: by Mikolaj J. Piskorski & Andreea Gorbatai; Publishing

March 2021 (Revised August 2022)
Case

Seeding and Selling Asana

By: Jeffrey F. Rayport, Susie Ma and Amram Migdal

In December 2019, Oliver Jay, Asana’s Chief Revenue Officer (CRO), was reconsidering his go-to-market (GTM) strategy. Asana was cloud-based work management software that enabled users to break up projects into discrete tasks that could be assigned, scheduled, and... View Details

Keywords: SaaS; Customer Journey; Business Model; Business Organization; Change Management; Growth and Development Strategy; Growth Management; Marketing Channels; Marketing Strategy; Product Marketing; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Digital Platforms; Internet and the Web; Technology Industry; United States

April 2003 (Revised December 2003)
Background Note

Winning the Influence Game: Corporate Diplomacy and Business Strategy

Provides a framework for influencing key outside players--businesses, governments, and NGOs--in support of business strategy. This could mean negotiating contracts with major customers and suppliers, concluding acquisitions and alliances, and securing financing from... View Details

Keywords: Negotiation; Business Strategy; Power and Influence

October 2016 (Revised March 2017)
Case

Airbnb in Amsterdam (A)

By: Mitchell Weiss, Emer Moloney and Vincent Dessain

In February 2014, Amsterdam became the first city to issue new regulations specifically to allow home sharing. Airbnb's Molly Turner, global head of civic partnerships; her colleagues at the San Francisco–based home sharing platform; and her counterparts in Amsterdam's... View Details

March 27, 2025
Article

How One Company Used AI to Broaden Its Customer Base

By: Sunil Gupta and Frank V. Cespedes

The software company SAP successfully leveraged AI tools to begin selling to the small and medium enterprises (SMEs) market, which had previously been uneconomical for its in-person sales approach. By mapping the customer journey and deploying over 40 AI tools, SAP... View Details

Keywords: AI and Machine Learning; Sales; Business Strategy; Market Entry and Exit

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November 1990 (Revised November 1991)
Case

Apple Computer (A): Industry, Strategy, and Organization

Explores how the human resource (HR) function at Apple Computer can best support the company's strategy. Provides an overview of the company's history, industry, competitive position, strategy, and organization. Written at a time when the company faces a very... View Details

Keywords: Attitudes; Organizational Culture; Employees; Business Strategy; Computer Industry; United States

August 2009 (Revised March 2011)
Case

Shenzhen Development Bank

By: Li Jin, Yuhai Xuan and Xiaobing Bai

Weijian Shan, Managing Partner of Newbridge Capital, faces a tough call in regard to his firm's investment in Shenzhen Development Bank, China's fifteenth-largest commercial bank listed on the Shenzhen Stock Exchange. Due to the aggressive lobby of the existing... View Details

Keywords: Mergers and Acquisitions; Private Equity; Commercial Banking; Investment; Emerging Markets; Business and Government Relations; Banking Industry; China

May 2006 (Revised November 2006)
Case

Willa Seldon at Tides Center (A)

By: Linda A. Hill and Emily Stecker

Willa Seldon, an African-American woman with 16 years of for-profit experience, was hired as executive director of Tides Center, a nonprofit in San Francisco, CA. Tides Center was a fiscal sponsor dedicated to supporting individuals and groups working toward social... View Details

Keywords: For-Profit Firms; Nonprofit Organizations; Transition; Change Management; Leadership Style; Performance; Customer Satisfaction; San Francisco

Regina E. Herzlinger is the Nancy R. McPherson Professor of Business Administration at the Harvard Business School. She was the first woman to be tenured and chaired at Harvard Business School and serve on many established and start-up corporate health care/medical... View Details

Keywords: health care; insurance industry; medical devices; retailing; digital health

January 2017
Case

Nashua River Capital Management

By: Samuel Hanson and Aldo Sesia

Investment manager Eliza Baena confronts an apparent convertible bond arbitrage opportunity when she notices a narrowing spread between two Boston Properties (BXP) bonds, one a convertible bond and the other a straight bond, in the wake of the 2008 Lehman bankruptcy.... View Details

Keywords: Asset Management; Bonds; Investment

Forthcoming
Article

Weak Credit Covenants

By: Victoria Ivashina and Boris Vallée

Using novel data on 1,240 credit agreements, we investigate sources of contractual complexity in the leveraged loan market. While negative covenants are widespread, carve-out and deductible clauses that qualify them are as frequent. We propose simple and comprehensive... View Details

Keywords: Leveraged Loans; Loan Contracts; Debt Covenants; Carve-out; Creditor Governance; LBO; Credit; Agreements and Arrangements; Leveraged Buyouts

2018
Book

Escaping the Build Trap: How Effective Product Management Creates Real Value

By: Melissa Perri

This book is a guide to getting out of the build trap with great product management. We look at what it means to become and be a product-led organization, which involves four key components: creating a product manager role with the right responsibilities and structure;... View Details

Keywords: Product And Process Development; Product Management; Customer Focus and Relationships; Value Creation

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