Social Marketing - Publications - Faculty & Research

01 Dec 2022
News

Full Court Press

didn’t exist before.” Growing basketball on the continent entails addressing the logistics and marketing challenges inherent in trying to scale any operation across 54 countries. It also poses a deep cultural challenge—the kind where the... View Details

Keywords: Dan Morrell

05 Nov 2021
Op-Ed

Is the Business World Finally Ready for the Wisdom of Shibusawa?

Eiichi Shibusawa continues to gain influence in Japan—even though he died almost a century ago. Japan’s government announced earlier this year that the 19th century business leader would be the face on 10,000 yen ($90) bank notes—the highest value denomination in... View Details

Keywords: by Geoffrey Jones and Rei Morimoto; Financial Services; Retail

2017
Working Paper

A Historical Approach to Clustering in Emerging Economies

By: Valeria Giacomin

Clusters are defined as geographically concentrated agglomerations of specialized firms in a particular domain. The cluster concept in its broader meaning of industrial agglomeration has been the focus of longstanding debates in the social sciences. This working paper... View Details

Keywords: Industry Clusters; Research; Theory; Developing Countries and Economies; History; Analysis; Globalization

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26 Jun 2023
Blog Post

ClimateCAP 2023 & ClimateCAP Fellowship

Africa, especially for communities that aren’t connected to the grid. I am always drawn to how developing and emerging markets can approach these challenges while fostering economic growth and leapfrogging their economy to a net-zero... View Details

20 Jan 2010
First Look

First Look: Jan. 20

benefits from outsourcing the use of intellectual property increases. We also examine how the variability of payoffs to effort affects the optimal way the owner of the intellectual property uses it. Download the paper: http://www.hbs.edu/research/pdf/07-100.pdf Does... View Details

Keywords: Martha Lagace

January–February 2019
Article

What Does Your Corporate Brand Stand For?

By: Stephen A. Greyser and Mats Urde

While most firms are adept at defining product brands, they’re less sure-footed with their corporate brands. What exactly does a parent company’s name represent, and how is it perceived in the marketplace?
A strong corporate identity provides direction and... View Details

Keywords: Organizations; Identity; Brands and Branding; Reputation; Management Analysis, Tools, and Techniques; Corporate Strategy

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08 Feb 2011
First Look

First Look: Feb. 8

Systems with multiple components that are tightly linked to one another are prone to such events. Increasingly, our industrial, commercial, and social systems are coming to have the characteristics that predict system-level accidents—in... View Details

Keywords: Sean Silverthorne

July 2020
Article

Exploring the Effect of Environmental Orientation on Financial Decisions of Businesses at the Bottom of the Pyramid: Evidence from the Microlending Context

By: Anton Shevchenko, Xiaodan Pan and Goran Calic

Existing research has accumulated substantial evidence on the effect that an environmental orientation has on businesses' economic performance. Yet this research does not cover small businesses from bottom‐of‐the‐pyramid (BOP) markets. In fact, despite increasing... View Details

Keywords: Micro-lending; Environmental Sustainability; Financing and Loans; Corporate Social Responsibility and Impact; Small Business

Research Summary

Overview

My research aims to understand how prosperity is created in poor countries. My first “chapter” in this larger quest has focused on how rich-country actors have managed to be a force for change in poor-country economies. I have investigated the various attempts of... View Details

Keywords: Foreign Aid; Africa; Private Sector Development; Economic Development; Political Economy; Fragile States; Governance; Private Sector; Emerging Markets; Development Economics; Non-Governmental Organizations; Natural Disasters; Africa; Liberia

2020
Article

A Practical Approach to Sales Compensation: What Do We Know Now? What Should We Know in the Future?

By: Doug J. Chung, Byungyeon Kim and Niladri B. Syam

Personal selling represents one of the most important elements in the marketing mix, and appropriate management of the sales force is vital to achieving the organization’s objectives. Among the various instruments of sales management, compensation plays a pivotal role... View Details

Keywords: Sales Compensation; Sales Management; Sales Strategy; Principal-agent Theory; Structural Econometrics; Field Experiments; Machine Learning; Artificial Intelligence; Salesforce Management; Compensation and Benefits; Motivation and Incentives; AI and Machine Learning

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Online Business Courses for Organizations | HBS Online

areas: Business Essentials Leadership & Management Entrepreneurship & Innovation Strategy Finance & Accounting Business in Society Marketing Digital Transformation There are multiple ways for employees to learn. They can complete one... View Details

Web

Research & Development, Project Code SX-70 - Edwin H. Land & Polaroid | Harvard Business School

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership Networked Business Research... View Details

15 Jan 2013
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First Look: January 15

Organizing for Society: A Typology of Social Entrepreneuring Models Authors:Mair, Johanna, Julie Battilana, and Julian Cardenas Publication:Journal of Business Ethics Abstract In this article, we use content and cluster analysis on a... View Details

Keywords: Sean Silverthorne

2018
Book

Markets, Morals, Politics: Jealousy of Trade and the History of Political Thought

By: Béla Kapossy, Isaac Nakhimovsky, Sophus A. Reinert and Richard Whatmore

When Istvan Hont died in 2013, the world lost a giant of intellectual history. A leader of the Cambridge School of Political Thought, Hont argued passionately for a global-historical approach to political ideas. To better understand the development of liberalism, he... View Details

Keywords: Morals; Politics; Istvan Hont; Jealousy Of Trade; Enlightenment; Economic Nationalism; Markets; Moral Sensibility; Government and Politics; Trade; History

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22 Jan 2013
First Look

First Look: Jan. 22

public research organizations, such as universities and hospitals, and private firms are an established policy tool around the world for the delivery of social or public services, and their use as a tool to foster the translation of basic... View Details

Keywords: Sean Silverthorne

27 Oct 2009
First Look

First Look: October 27

intensive companies, and blind review of solution submissions. We find that technical and social marginality, being a source of different perspectives and heuristics, plays an important role in explaining individual success in problem... View Details

Keywords: Martha Lagace

Web

Agents of Change: The Founding of the AASU - The Value of Business Education

then to go into business means a great deal," Du Bois wrote. "It is, indeed, a step in social progress worth measuring." 3 Harvard Business School (HBS), the country's first graduate program in business administration, opened its doors in... View Details

15 May 2012
First Look

First Look: May 15

and Yaron Yehezkel Abstract In the context of platform competition in a two-sided market, we study how ex-ante uncertainty and ex-post asymmetric information concerning the value of a new technology affects the strategies of the platforms and the View Details

Keywords: Carmen Nobel

22 Aug 2005
Research & Ideas

The Hard Work of Failure Analysis

of an airliner. Hundreds of hours may go into gathering and analyzing data to sort out exactly what happened and what can be learned. Compare this kind of analysis to what takes place in most organizations after a failure. As noted above, View Details

Keywords: by Amy Edmondson & Mark D. Cannon

2022
Working Paper

Can a Website Bring Unemployment Down? Experimental Evidence from France

By: Aïcha Ben Dhia, Bruno Crépon, Esther Mbih, Louise Paul-Delvaux, Bertille Picard and Vincent Pons

We evaluate the impact of an online platform giving job seekers tips to improve their search and recommendations of new occupations and locations to target, based on their personal data and labor market data. Our experiment used an encouragement design and was... View Details