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Online Digital Marketing Strategy Course | HBS Online
Multiple Formats Digital Marketing Strategy $1,850 Next 7-week session starts August 6th Enroll Now Start Anytime Craft data-driven digital marketing strategies that effectively reach, convert, and retain customers in a dynamic online... View Details
- 01 Sep 2020
- Blog Post
6 Ways to Support COVID-Weary Employees
workforce. In addition to these means, employees can also engage in mindfulness practices that have been shown to be an effective antidote to workplace burnout. Make accommodations for high-risk employees Jennifer Petriglieri, associate... View Details
Keywords: All Industries
- 14 Nov 2012
- Research & Ideas
New Agenda for Corporate Accountability Reporting
How do you measure corporate accountability? And can you do it credibly? Since the financial crisis of 2008-2009, for-profit corporations are facing greater demand to disclose more than revenues and expenses on annual financial reports. In response, some are pointing... View Details
- 05 Aug 2021
- Blog Post
Closing the Education Gap with Kei Takatsuka (MBA 2022)
wonder if becoming a scientist was what she really wanted. Meanwhile, another interest began to take hold as she became aware of the academic options her classmates had had access to before college that she hadn’t. Takatsuka was also... View Details
- Profile
Brighton Mudzingwa
to be part of a sustainable economic system." But, Brighton says, "By the time I left the country in 2003, it was effectively unraveling. Agriculture was the backbone of our country. But a controversial land-distribution... View Details
Keywords: Financial Services
- 01 Sep 2018
- News
What I Do: Clare Reichenbach (AMP 185, 2013)
finally, food is on the agenda like never before.” “The awards are really a dual opportunity. Yes, they help guide people’s choice of restaurants, and it’s a form of peer recognition that is really valued by the community. But in the... View Details
- 01 Sep 2016
- News
Why We Do—or Don’t—Donate Time and Money
What is the role of volunteerism and other charitable giving in the United States? About one in four adults volunteer every year. About one in two adults give more than $25 to charity every year. The estimated combined value of their... View Details
Keywords: April White
- 01 Sep 2013
- News
Authentic Leadership
"This is really a human development course. We believe, to the extent that you are more authentic and more clear about what you're about, you'll be more likely to step up when there's an opportunity to lead, be more effective when you do... View Details
- 01 Jun 2010
- News
The MBA at a Crossroads
at a Crossroads. (Read the Q&A) The deans had reason to be concerned. The business of business education is in the midst of dramatic change. There are clear trends away from two-year, full-time programs; increased questioning of the value... View Details
- 01 Apr 2008
- First Look
First Look: April 1, 2008
found that when a star switched companies, not only did his performance plunge, so did the effectiveness of the group he joined and the market value of his new company. But further analysis of the data... View Details
Keywords: Martha Lagace
- 21 Jul 2015
- First Look
First Look: July 21, 2015
network, with a pattern broadly consistent with theory. Quantitatively, the network-based propagation is larger than the direct effects of the shocks. We also show quantitatively large effects from the... View Details
Keywords: Sean Silverthorne
- 13 Dec 2006
- Research & Ideas
Improving Public Health for the Poor
course with HBS professor V. Kasturi Rangan on business serving the so-called "base of the pyramid" sector. Chu says microfinance is one of the few effective responses to poverty that he is aware of, and its concepts and... View Details
- 28 Jul 2015
- First Look
First Look: July 28, 2015
literature on disability insurance does not account for this intertemporal channel, it may underestimate the total work-disincentive effect of SSDI. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49390 Working Papers... View Details
Keywords: Carmen Nobel
- 01 Mar 2004
- What Do You Think?
Are Customer Loyalty Initiatives Worth the Investment?
to let customers acquire points or miles or any loot unconnected to the product they are using . . . It's about customers and suppliers caring for each other's success." As Alan de Winter put it, "A consistently well-delivered product or service at good View Details
Keywords: by James Heskett
- 01 Apr 2002
- News
HBS Press Books in Brief
they can compete successfully in both the old and the new economies. Authors Philip Kotler, Dipak C. Jain, and Suvit Maesincee show how to build a complete marketing platform around the exploration, creation, and delivery of superior View Details
- 01 Jun 2024
- News
Case Study: Ready for an Upgrade
Illustration by Alvaro Dominguez The Los Angeles–based startup Stell was borne of a pain point almost as old as recorded history itself: paperwork. One of Stell’s cofounders, Malory McLemore (MBA 2022), had landed a job as an engineer at Airbus after earning a... View Details
- 31 Oct 2016
- Research & Ideas
Quantitative Easing Didn’t Ease the Housing Crisis for the Neediest
quantitative easing affected the mortgage market in the years following the financial crisis. Purchases of mortgage-backed securities had a big effect on the supply of mortgages to households across America—but with an important catch... View Details
Keywords: by Carmen Nobel
- 23 Apr 2001
- Research & Ideas
Market Research Meets the “People Factor”
overall response rate was a respectable 44 percent. Each step led Zaltman and Deshpandé closer to several factors that they've determined can have a decisive effect on the use of market research. These factors include the purpose of the... View Details
Keywords: by Martha Lagace
- 01 Dec 1997
- News
Growing Together
customers and the community, and differentiates us from our competitors," explains Jackson. "It's all part of our business strategy for leading BankBoston into the 21st century and is consistent with the philosophy of managing with values... View Details
Keywords: Marguerite Rigoglioso and Nancy O. Perry
- 27 Jan 2009
- First Look
First Look: January 27, 2009
Experiments 1A, 1B, and 1C reveal effects of indirect agency under conditions favoring intuitive judgment, but not reflective judgment, using a joint/separate evaluation paradigm. Experiment 2A demonstrates that View Details
Keywords: Martha Lagace