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  • 12 Jun 2012
  • First Look

First Look: June 12

partners, entitling them to provide their own ideas, often on company channels. They can create content and act as brand ambassadors, thought leaders, and storytellers. Intentionality enables leaders and employees to derive strategically... View Details
Keywords: Sean Silverthorne
  • 09 Aug 2013
  • Research & Ideas

Read All About It: Digital CEO Buys Traditional Media!

worldwide brand already recognized for integrity and honesty, so much the better. The Globe and Post can fill that need. The objection has always been that there is no way to monetize such a role. Online advertising does not plug the gap... View Details
Keywords: by Jim Aisner; Journalism & News; Publishing
  • 10 Oct 2000
  • Research & Ideas

Cross-Sector Collaboration: Lessons from the International Trachoma Initiative

several options in managing a trachoma initiative. These options including housing the program internally, partnering with other organizations, or partnering with Clark. In the end the group recommended a partnership with the Clark... View Details
Keywords: by Diana Barrett, James Austin & Sheila McCarthy
  • 17 Jul 2012
  • First Look

First Look: July 17

underwent to successfully make the transition from an ODM, founded in 1997, to a leading branded manufacturer (7% market share of smartphones in 2010), with the adoption of the... View Details
Keywords: Sean Silverthorne
  • February 2021 (Revised March 2022)
  • Case

TikTok in 2020: Super App or Supernova?

By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien
TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea – helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors... View Details
Keywords: Business Model; Business Startups; Business Organization; Change Management; Disruption; Cross-Cultural and Cross-Border Issues; Global Strategy; Health Pandemics; Innovation Strategy; Growth and Development Strategy; Growth Management; Brands and Branding; Marketing Strategy; Marketing Channels; Network Effects; Digital Platforms; Product Design; Product Development; Partners and Partnerships; Opportunities; Social Issues; Mobile and Wireless Technology; Internet and the Web; Value Creation; United States; China
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  • 09 Feb 2010
  • First Look

First Look: Feb. 9

of real-world systems. Download the paper: http://www.hbs.edu/research/pdf/10-059.pdf Quality Provision, Expected Firm Altruism and Brand Extensions Author:Julio J. Rotemberg Abstract This paper studies... View Details
Keywords: Martha Lagace
  • 27 Sep 2011
  • First Look

First Look: September 27

but impressive digital empire, riding waves of viral content. CEO Ben Huh prided himself on his ability to go from idea to implementation in just a few days, but this just-in-time method made strategic planning difficult. Profitable from... View Details
Keywords: Sean Silverthorne
  • 06 Dec 2021
  • Research & Ideas

The Popular Stock Metric That Can Lead Investors Astray

economy driven by research and intellectual property that it no longer accurately signals so-called value stocks, suggests new research from Charles C.Y. Wang, Harvard Business School’s Glenn and Mary Jane Creamer Associate Professor of... View Details
Keywords: by Rachel Layne
  • 13 Sep 2016
  • First Look

September 13, 2016

Augustine Heard & Company, a commission house focused on trade between China and the United States, in 1840. He welcomed his four nephews into the family business as it expanded in the increasingly complex economic and political... View Details
  • 03 Dec 2007
  • Research & Ideas

Authenticity over Exaggeration: The New Rule in Advertising

girls reveal insecurities about their looks, showing the harm done by unrealistic standards set by the industry. (Dove is also the subject of a new case by Deighton.) “Authenticity becomes a much more desirable property than... View Details
Keywords: by Julia Hanna; Publishing; Advertising
  • 29 Oct 2013
  • First Look

First Look: October 29

complete. The local was never entirely subsumed by the global. Convergence and homogenization were stronger in aspirations than in preferences for particular products and scents, which remained more persistently local despite the spread View Details
Keywords: Sean Silverthorne
  • 04 Sep 2012
  • Research & Ideas

Why Most Leaders (Even Thomas Jefferson) Are Replaceable

revolutionary leader. Teddy Roosevelt was unfiltered, because he was a vice president who got the top job following the assassination of William McKinley. John F. Kennedy was a filtered leader with 13 years in the View Details
Keywords: by Kim Girard
  • 26 Apr 2016
  • First Look

April 26

the infant private sector in urban China. We show that a reform that untied access to housing in urban areas from working for the state sector accounts for more than a quarter of the overall increase in... View Details
Keywords: Sean Silverthorne
  • 07 Mar 2017
  • First Look

First Look at New Research, March 7

is a Peruvian grower, exporter, and marketer of fruits and vegetables, with a focus on the high-growth, high-margin blueberry category. Camposol aspires to become Peru’s first multinational branded produce... View Details
Keywords: Sean Silverthorne
  • 30 Oct 2018
  • First Look

New Research and Ideas, October 30, 2018

ready for bots to become the face of its brand to its prospective customers? Purchase this case:https://hbsp.harvard.edu/product/518067-PDF-ENG Harvard Business School Case 318-114 Verizon 2018 In 2018, CEO... View Details
Keywords: Dina Gerdeman
  • 21 Feb 2017
  • First Look

First Look at New Research: February 21

forthcoming Princeton, NJ: Princeton University Press The Language of Global Success: How a Common Tongue Transforms Multinational Organizations By: Neeley, Tsedal Abstract—For nearly three decades, English has been the lingua franca... View Details
Keywords: Carmen Nobel
  • 10 Mar 2009
  • First Look

First Look: March 10, 2009

firms shifting display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above View Details
Keywords: Martha Lagace
  • 10 Aug 2010
  • First Look

First Look: August 10

company's brand among its stakeholders. Glass needed to weigh the pros and cons of private capital versus federal assistance or somehow combine the two. This case reviews the impact View Details
Keywords: Martha Lagace
  • 28 Apr 2010
  • Research & Ideas

Earth Day Reflections

Below are the views that faculty shared with the HBS community on Earth Day. 1. Robert G. Eccles Senior Lecturer of Business Administration and author of One Report: Integrated Reporting for a Sustainable... View Details
Keywords: by Staff
  • 19 Jan 2016
  • First Look

January 19, 2016

forthcoming Cambridge, MA: MIT Press Revolutionizing Innovation: Users, Communities, and Open Innovation By: Harhoff, Dietmar, and Karim R. Lakhani, eds. Abstract—The last two decades have witnessed an extraordinary growth of new models... View Details
Keywords: Sean Silverthorne

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