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  • All HBS Web  (6,648)
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  • All HBS Web  (6,648)
    • People  (6)
    • News  (1,022)
    • Research  (4,768)
    • Events  (9)
    • Multimedia  (15)
  • Faculty Publications  (3,581)
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    Sunil Gupta

    Co-Chair, Driving Digital Strategy

    Sunil Gupta is the Edward W. Carter Professor of Business Administration and  co-chair of the executive program on Driving... View Details

    Keywords: advertising; communications; consumer products; credit card; education industry; financial services; high technology; marketing industry; telecommunications
    • January 2013 (Revised April 2017)
    • Supplement

    Maxum Petroleum, Inc.

    By: W. Carl Kester
    Maxum seeks an oil-price hedging strategy that yields substantial cash during oil price spikes, is affordable under ordinary circumstances, and is easily managed. It is striving to avoid a repeat of the challenging situation encountered in 2008 when spiking oil prices... View Details
    Keywords: Hedging; Options; Commodities; Credit Derivatives and Swaps; Risk Management; Futures and Commodity Futures; Financial Strategy; Volatility
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    Kester, W. Carl. "Maxum Petroleum, Inc." Harvard Business School Spreadsheet Supplement 213-714, January 2013. (Revised April 2017.)
    • August 1994 (Revised May 1995)
    • Case

    Engineering Inspection & Insurance Company

    By: Robert H. Hayes
    Engineering Inspection & Insurance Co. (EIIC) is a small but highly successful company that offers machinery and boiler inspection and insurance services. After years of above-average growth and profits, both are retreating toward the industry average, policy delivery... View Details
    Keywords: Service Operations; Business Strategy; Organizational Design; Organizational Structure; Insurance; Strategic Planning; Problems and Challenges; Insurance Industry; United States
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    Hayes, Robert H. "Engineering Inspection & Insurance Company." Harvard Business School Case 695-009, August 1994. (Revised May 1995.)
    • December 2021
    • Case

    Green Monday

    By: José B. Alvarez, Billy Chan and Dawn H. Lau
    This case describes the entrepreneurial journey of David Yeung, from campaigning for plant-based diets to building Green Monday, a purpose-driven business and an ecosystem based in Hong Kong comprising a retail platform, an alternative meat brand (“OmniPork”), a... View Details
    Keywords: Agribusiness; Plant-Based Agribusiness; Social Enterprise; Entrepreneurship; Business Startups; Business Model; Mission and Purpose; Growth and Development Strategy; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Hong Kong; China; Asia
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    Alvarez, José B., Billy Chan, and Dawn H. Lau. "Green Monday." Harvard Business School Case 522-056, December 2021.
    • April 1999 (Revised May 2005)
    • Case

    GE's Two-Decade Transformation: Jack Welch's Leadership

    By: Christopher A. Bartlett and Meg Wozny
    GE is faced with Jack Welch's impending retirement and whether anyone can sustain the blistering pace of change and growth characteristic of the Welch era. After briefly describing GE's heritage and Welch's transformation of the company's business portfolio of the... View Details
    Keywords: Transformation; Global Strategy; Leadership Development; Goals and Objectives; Six Sigma; Management Succession; Service Operations; Quality; Corporate Strategy
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    Bartlett, Christopher A., and Meg Wozny. "GE's Two-Decade Transformation: Jack Welch's Leadership." Harvard Business School Case 399-150, April 1999. (Revised May 2005.)
    • July 2006 (Revised March 2008)
    • Case

    Changan Automobile Co., Ltd.

    By: Dennis Campbell and Donglin Xia
    Chairman Yin Jiaxu must communicate that the company's extraordinary reported performance in 2002 reflects Changan's unique strategy within the competitive dynamics of China's automobile industry. Changan's 2002 annual report demonstrated an extraordinary level of... View Details
    Keywords: Financial Reporting; Ethics; Corporate Disclosure; Media; Business and Shareholder Relations; Auto Industry; China
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    Campbell, Dennis, and Donglin Xia. "Changan Automobile Co., Ltd." Harvard Business School Case 107-006, July 2006. (Revised March 2008.)
    • October 2010
    • Article

    Unleashing the Power of Marketing

    By: Beth Comstock, Ranjay Gulati and Stephen A Liguori
    The article examines marketing management at General Electric Co. (GE). The transformation of the company's marketing department into an integral part of product development, product management, and strategic planning after years of relative neglect is considered.... View Details
    Keywords: Product Development; Product Marketing; Strategic Planning; Human Resources; Marketing Strategy; Customer Relationship Management; Marketing; Advertising Industry; Technology Industry
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    Comstock, Beth, Ranjay Gulati, and Stephen A Liguori. "Unleashing the Power of Marketing." Harvard Business Review 88, no. 10 (October 2010): 90–98.
    • September 2009 (Revised February 2011)
    • Case

    Eden McCallum: A Network-Based Consulting Firm (A)

    By: Heidi K. Gardner and Robert G. Eccles
    Eden McCallum pioneered the network-based ("virtual") consulting firm model in the U.K. Contracting freelance consultants on a per-project basis keeps overheads lean so that Eden McCallum's fees are a fraction of the big firms' rates. Their flexible, low-cost model has... View Details
    Keywords: Business Model; Decision Choices and Conditions; Financial Crisis; Growth and Development Strategy; Expansion; Consulting Industry; United Kingdom
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    Gardner, Heidi K., and Robert G. Eccles. "Eden McCallum: A Network-Based Consulting Firm (A)." Harvard Business School Case 410-056, September 2009. (Revised February 2011.)
    • June 2023 (Revised March 2024)
    • Case

    Creating World-Class Board Governance at SECO

    By: Krishna G. Palepu and Emer Moloney
    In Spring 2023, SECO CEO Massimo Mauri had the ambition to grow the €200 million revenue technology company to a €1 billion company by 2030. Founded in Italy in the 1970s, the family-owned company had gone through a period of growth and internationalization,... View Details
    Keywords: Family Business; Business Model; Acquisition; Business Growth and Maturation; Talent and Talent Management; Customer Focus and Relationships; Engineering; Governance; Corporate Governance; Governing and Advisory Boards; Growth and Development Strategy; Compensation and Benefits; Retention; Innovation and Invention; Technological Innovation; Going Public; Strategic Planning; Business and Shareholder Relations; Business Strategy; Information Infrastructure; Information Technology; Value Creation; Organizational Change and Adaptation; Computer Industry; Electronics Industry; Industrial Products Industry; Information Technology Industry; Technology Industry; Italy; Europe; Germany; United States; China
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    Palepu, Krishna G., and Emer Moloney. "Creating World-Class Board Governance at SECO." Harvard Business School Case 123-082, June 2023. (Revised March 2024.)
    • January 2007 (Revised February 2018)
    • Case

    Brazil Under Lula: Off the Yellow BRIC Road

    By: Aldo Musacchio
    Covers President Lula's challenges to reduce "Brazil cost" and grow like other BRIC countries (Brazil, Russia, India, and China). Experts agreed that for Brazil to grow like other BRIC countries, the Brazilian government would have to reduce the cost of doing business... View Details
    Keywords: Developing Countries and Economies; Cost; Growth and Development Strategy; Business and Government Relations; Poverty; Equality and Inequality; China; India; Russia; Brazil
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    Musacchio, Aldo. "Brazil Under Lula: Off the Yellow BRIC Road." Harvard Business School Case 707-031, January 2007. (Revised February 2018.)

      Vikram Gandhi

      Vikram S. Gandhi is the Gerald P. Kaminsky Senior Lecturer of Business Administration in the General Management Unit. He has developed and teaches two new courses in the Elective Curriculum of the MBA Program. The first is a finance and investing course, Sustainable... View Details

      Keywords: financial services
      • 25 Jul 2007
      • Lessons from the Classroom

      The Evolution of Apple

      constant," says Yoffie, noting that the case is used as part of the MBA required curriculum in the Strategy course and in numerous Executive Education programs. It can... View Details
      Keywords: by Julia Hanna; Computer; Technology
      • January 2018 (Revised September 2023)
      • Case

      Giving Birth to Ovia Health

      By: Jeffrey J. Bussgang and Julia Kelley
      In late 2016, Paris Wallace, the CEO of Ovia Health, and the rest of the company’s co-founders faced a difficult decision about the best way to grow Ovia Health’s revenue. Founded in 2012, Ovia Health specialized in mobile and web applications in the women’s health... View Details
      Keywords: Entrepreneurship; Growth and Development Strategy; Market Entry and Exit; Health Care and Treatment; Health Industry
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      Bussgang, Jeffrey J., and Julia Kelley. "Giving Birth to Ovia Health." Harvard Business School Case 818-004, January 2018. (Revised September 2023.)
      • June 2011 (Revised November 2011)
      • Case

      The Expansion of Ping An

      By: Robert C. Pozen and Nina Yang
      In June 2010, Mingzhe Ma, chairman and chief executive officer of Ping An Insurance (Group) Company of China ("Ping An" or "the Company"), sat down with Sun Jianyi, vice chief executive officer and executive vice president at Ping An, to discuss the future direction of... View Details
      Keywords: Acquisition; Business Conglomerates; Conferences; Banks and Banking; Financial Strategy; Insurance; Global Strategy; Leadership Style; Strategic Planning; Opportunities; Diversification; Expansion; China
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      Pozen, Robert C., and Nina Yang. "The Expansion of Ping An." Harvard Business School Case 311-133, June 2011. (Revised November 2011.)

        Roy D. Shapiro

        Roy D. Shapiro is the Philip Caldwell Professor of Business Administration at the Harvard University Graduate School of Business Administration.  He is currently the faculty co-chair of the School's Technology and Operations Management Unit... View Details

        • Article

        The Messy but Essential Pursuit of Purpose

        By: Ranjay Gulati
        Most forward-thinking executives have embraced the notion that purpose-driven companies can solve social and environmental problems while also generating wealth, creating win-win outcomes that benefit everyone. But ideal solutions are rare. Many purpose-driven... View Details
        Keywords: Purpose; Sustainability; Mission and Purpose; Social Issues; Environmental Sustainability; Profit; Business and Stakeholder Relations; Decision Making
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        Gulati, Ranjay. "The Messy but Essential Pursuit of Purpose." Harvard Business Review 100, no. 2 (March–April 2022): 45–55.
        • September 2015
        • Teaching Note

        Sustainability at IKEA Group

        By: Michael W. Toffel
        Can IKEA Group double its global sales within a decade by expending in emerging markets while implementing on its ambitious sustainability strategy that included focusing on raw material sourcing and suppliers’ production processes? The case focuses on IKEA Group’s... View Details
        Keywords: Supply Chain Management; Emerging Markets; Environmental Sustainability; Globalized Markets and Industries; Consumer Products Industry
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        Toffel, Michael W. "Sustainability at IKEA Group." Harvard Business School Teaching Note 616-017, September 2015.
        • September 2010 (Revised December 2010)
        • Case

        Santander Consumer Finance

        By: J. Gunnar Trumbull, Elena Corsi and Andrew Barron
        A Spanish company has to decide if they should expand into the fragmented European consumer finance market and has to make important organizational strategy decisions in the midst of the world economic downturn that followed the 2007 U.S. credit crunch. Since 2002, the... View Details
        Keywords: Borrowing and Debt; Financial Markets; International Finance; Personal Finance; Consolidation; Corporate Strategy; Expansion; Financial Services Industry; European Union; Spain
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        Trumbull, J. Gunnar, Elena Corsi, and Andrew Barron. "Santander Consumer Finance." Harvard Business School Case 711-015, September 2010. (Revised December 2010.)
        • July 2020
        • Teaching Note

        Shindigz

        By: Frank Cespedes
        Teaching Note for HBS Case No. 819-010. Shindigz sells party and celebratory items through its branded direct online channel, third-party retail and wholesale channels, and online marketplaces. Shindigz has for decades successfully executed a premium-priced branded... View Details
        Keywords: Ecommerce; Pricing; Price; Strategy; Decision Making; Distribution Channels; Brands and Branding; E-commerce; Consumer Products Industry
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        Cespedes, Frank. "Shindigz." Harvard Business School Teaching Note 821-024, July 2020.
        • March 2011 (Revised May 2011)
        • Case

        China Construction America (A): The Road Ahead

        How did a Chinese state-owned construction company strike one deal after another in South Carolina despite political backlash and in New York where well-established competitors dominate? The case examines the U.S. market entry strategy of the CSCEC, China's leading... View Details
        Keywords: Foreign Direct Investment; Global Strategy; Market Entry and Exit; Negotiation Deal; State Ownership; Construction Industry; China; United States
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        Abrami, Regina M., and Weiqi Zhang. "China Construction America (A): The Road Ahead." Harvard Business School Case 911-408, March 2011. (Revised May 2011.)
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