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Show Results For
- All HBS Web
(4,393)
- People (6)
- News (967)
- Research (2,716)
- Events (10)
- Multimedia (32)
- Faculty Publications (1,708)
- 19 Apr 2016
- First Look
April 19, 2016
forthcoming Journal of Marketing Research Does 'Liking' Lead to Loving? The Impact of Joining a Brand’s Social Network on Marketing Outcomes By: John, Leslie K., Oliver Emrich, Sunil Gupta, and Michael I.... View Details
Keywords: Sean Silverthorne
- Article
Vungle Inc. Improves Monetization Using Big-Data Analytics
By: Bert De Reyck, Ioannis Fragkos, Yael Grushka-Cockayne, Casey Lichtendahl, Hammond Guerin and Andrew Kritzer
The advent of big data has created opportunities for firms to customize their products and services to unprecedented levels of granularity. Using big data to personalize an offering in real time, however, remains a major challenge. In the mobile advertising industry,... View Details
Keywords: Big Data; Monetization; Data and Data Sets; Advertising; Mobile Technology; Customization and Personalization; Performance Improvement
De Reyck, Bert, Ioannis Fragkos, Yael Grushka-Cockayne, Casey Lichtendahl, Hammond Guerin, and Andrew Kritzer. "Vungle Inc. Improves Monetization Using Big-Data Analytics." Interfaces 47, no. 5 (September–October 2017): 454–466.
- 09 Apr 2007
- Research & Ideas
Industry Self-Regulation: What’s Working (and What’s Not)?
self-declared programs: You claim to have adopted it, and so you have. Even fairly famous codes are structured this way, including the CERES Principles and the United Nations Global Compact. A decade ago, self-declaring that your firm has... View Details
Keywords: by Martha Lagace
- 01 Feb 2022
- Book
Innovation Isn’t Just for Startups: How Big Companies Can Succeed
Meanwhile, starting in 2013, Analog Devices CEO Vince Roche encouraged innovators from the top down and transformed the semiconductor giant into a designer of integrated, strategic systems—including a platform that accelerated the global... View Details
Keywords: by Lane Lambert
- 06 May 2008
- First Look
First Look: May 6, 2008
business model, one that positioned the company simultaneously in the PC industry and the consumer electronics industry. While Apple enjoyed a high market share in digital media players and in online music sales, it remained a niche... View Details
Keywords: Martha Lagace
- 18 Feb 2021
- Blog Post
SIPs in 2021
The fourth year of Harvard Business School’s Short Intensive Programs (SIPs) came during a month of national upheaval and under the ever-darkening cloud of the global pandemic. So perhaps it shouldn’t be surprising that one course, held... View Details
- 03 Feb 2015
- News
The Curious Case of ‘Beyoncé’ the Album
- 13 Dec 2006
- Research & Ideas
Improving Public Health for the Poor
low cost or a business providing goods or services that end or reduce respiratory ailments. Bringing together public healthcare and market forces "could have huge impact," says Chu. That feeling was underscored by Chu's own... View Details
- 06 Dec 2017
- What Do You Think?
Is It Time To Break Up Amazon, Apple, Facebook, or Google?
a company for doing the best job they can and succeed?” Others argued that market definition is changing in ways that render United States anti-trust policy outdated in an increasingly global economy. As... View Details
- 23 Sep 2022
- Research & Ideas
8 Strategies to Sustain Business Innovation
help leaders more successfully innovate and change in their industries as they parse mixed messages about the global economy, with rampant inflation wearing on consumers and investors preparing for recession. Productive Tensions covers... View Details
Keywords: by Lane Lambert
- Web
Alternative Investments Course | HBS Online
Show Hide Details Concepts Beta, Alpha, and the World of Hedge Funds Going to Extremes: Activist Investing at TCI Arbitrage and Global Macro Quantitative Hedge Fund Investing Putting It All Together - Constructing a Hedge Fund Portfolio... View Details
- Fast Answer
Search Funds
Company Listings A database that provides access to more than 45 years of private company listings. Content includes sales figures, employee counts, SIC Codes, addresses and family tree. Individual account required. Orbis Global company... View Details
- 20 Dec 2017
- Lessons from the Classroom
How to Design a Better Customer Experience
ho-hum and quickly forgotten? Stefan Thomke, the William Barclay Harding Professor of Business Administration at Harvard Business School, explains that “the difference has less to do with catchy marketing and everything to do with the... View Details
- April 2011 (Revised January 2015)
- Case
The Eleganzia Group
By: Elie Ofek, Elena Corsi, Bharat Sajnani, Sorina Casian-Botez and Francesco Tronci
Eleganzia Group management faces tough decisions heading into the summer of 2010. With tourism on the decline due to the global economic recession, General Manager Giannuzzi must decide how to set prices at the Forte Village Resort, the Group's most well-known... View Details
Keywords: Pricing; Pricing Strategy; Customer Management; Branding; Customer Relationship Management; Price; Luxury; Business Strategy; Brands and Branding; Accommodations Industry; Travel Industry; Italy
Ofek, Elie, Elena Corsi, Bharat Sajnani, Sorina Casian-Botez, and Francesco Tronci. "The Eleganzia Group." Harvard Business School Case 511-115, April 2011. (Revised January 2015.)
- 05 Jun 2009
- What Do You Think?
What Does Slower Economic Growth Really Mean?
markets and in the case of the U.S., the dollar, and the Treasury's ability to borrow at reasonable rates of interest. But is all growth similarly useful? For example, is growth in the production of food, steel, or for that matter... View Details
- Web
Prizes & Benefits - Alumni
customer needs, market sizes, and industry dynamics. Schedule a one-on-one research consultation to look at data sources, brainstorm research strategies, and more. Get in touch at infoservices@hbs.edu. Fast Track Opportunities... View Details
- 06 Jan 2014
- Research & Ideas
Technology Re-Emergence: Creating New Value for Old Innovations
the country was producing only 10 percent of the world's watches. Yet Switzerland has reemerged as the global leader of watch exports (by export value), due to a newfound market demand for old-style... View Details
- 11 Jul 2017
- First Look
First Look at New Ideas and Research, July 11
that’s essential for creativity and efficiency. Chopped-up schedules interrupt deep thinking, so people come to work early, stay late, or use weekends for quiet time to concentrate. And dysfunctional meeting behaviors are associated with lower levels of View Details
Keywords: Sean Silverthorne
- Web
Faculty - Race, Gender & Equity
Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer... Julie Battilana Joseph C. Wilson Professor of Business Administration Julie Battilana is the Joseph C.... View Details
- April 2014 (Revised July 2017)
- Case
The Park Hotels: Revitalizing an Iconic Indian Brand
By: Jill Avery and Chekitan S. Dev
Priya Paul, chairperson of The Park Hotels, an award-winning portfolio of thirteen boutique hotels scattered across India, was in the midst of a brand revitalization program. Landor Associates, a leading brand consultancy had identified three areas of concern: the... View Details
Keywords: Organizational Change and Adaptation; Product Positioning; Competition; Brands and Branding; Accommodations Industry; India
Avery, Jill, and Chekitan S. Dev. "The Park Hotels: Revitalizing an Iconic Indian Brand." Harvard Business School Case 314-114, April 2014. (Revised July 2017.)