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  • March 1991 (Revised June 1993)
  • Case

Chevron Corp.: Corporate Image Advertising

By: John A. Quelch
Describes a series of advertising research studies conducted by Chevron to monitor the effectiveness of its corporate advertising. Specific research approaches covered include the McCollum-Spielman and Communications Techniques. The Vals Typology developed by Stanford... View Details
Keywords: Surveys; Multinational Firms and Management; Research; Advertising; Brands and Branding; Energy Industry; United States
Related
  • June 1982 (Revised February 1994)
  • Supplement

Southeastern Electric Co. (B)

By: David E. Bell
Keywords: Energy Industry
Related
  • December 1984
  • Case

In the Matter of Exxon, et al.

By: Richard H.K. Vietor
Keywords: Energy Industry
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  • November 1984
  • Supplement

British Petroleum Co. p.l.c.: Subsequent Events, Supplement

By: Francis Aguilar
Keywords: Energy Industry
Related
  • 11 Mar 2022
  • Blog Post

Climate Stories Episode #2: Sam Steyer, Greenwork

evolution: “We’re not a training company anymore. We are a hiring company, connecting trade schools with clean energy companies.” Currently, Greenwork has some 500 job seekers on its platform and “tens of companies recruiting for more... View Details
  • 13 Sep 2019
  • Blog Post

An Uncommon Summer: Project Management at an Education Non-Profit

time and energy to something greater than myself. So when I left the Army to attend HBS, I knew I wanted to try and capture that same sense of purpose. Enter fall internship recruiting. While my classmates were all knee-deep in case... View Details
  • 01 Apr 2022
  • Blog Post

Climate Stories Episode #3: Keith Kinch, BlocPower

with an employer pool that we’ve helped to create that hires locally. We’re creating a training network that’s more efficient and provides better opportunities for actual jobs.” At a March 16th American Clean Energy Leadership Symposium,... View Details
  • 07 Oct 2024
  • News

On the Move: Nikos Bartzoulianos (MBA 2008)

After nearly nine years in a series of marketing and strategy roles at Samsung—where he logged approximately 2.5 million air miles and earned status as a “permanent resident” of Korea—Nikos Bartzoulianos (MBA 2008) made the leap to Electrolux Group Chief Marketing... View Details
  • Profile

Arum Kang

away by the class. The discussion was so lively and the students so focused; the level of energy was so much higher than in other places I had seen." Arum hadn't read the case and did not take notes, yet Zara has stayed with her.... View Details
  • 17 Jun 2025
  • Blog Post

Alumni in Climate Networking Series: San Francisco - Addressing Extreme Weather, Climate Risk, and Resilience

business and the environment. Email bei@hbs.edu to learn more about upcoming events. The Salata Institute for Climate and Sustainability, in collaboration with Harvard Business School’s Business and Environment Initiative (BEI) and Harvard Law School’s Environmental... View Details
  • Web

Field Course: Private Equity Projects and Ecosystems - Course Catalog

investment vehicles, including Blackstone's Tactical Opportunities Fund, its Energy Fund, and its Distressed Securities Fund. He has served on fifteen boards and raised over $30 billion in equity capital. Professor Dionne ensures he is... View Details
  • 22 Feb 2016
  • News

Cooking Up America’s Food Culture

England home-cooking standards exciting again. Armed with his MBA, Duda saw the energy of this burgeoning food scene as an opportunity for new types of food-related businesses, ventures like the Food Network, where, as a consultant, he... View Details
Keywords: April White
  • 01 Sep 2004
  • News

Home Sweet (Modular) Home

entrepreneurial odyssey that, at long last, has positioned Greentech on the brink of profitability. The company set out to be different. Greentech aimed to produce custom-designed modular homes that are highly energy efficient. Reflecting... View Details
Keywords: Roger Thompson; Management of Companies and Enterprises; Management; Management, Scientific, and Technical Consulting Services; Professional Services
  • 01 Sep 2004
  • News

Hollywood Story

based on Goldman Sachs, The Deal tells the story of Tom Grover (Christian Slater), a young investment banker who agrees to manage a Russian oil company deal that promises to alleviate a severe energy crisis gripping the United States. But... View Details
Keywords: Margie Kelley; Motion Picture and Sound Recording Industries; Information
  • 01 Jun 2013
  • News

Start Me Up

business or a social enterprise track, the fledgling companies pitched everything from early-stage Alzheimer's diagnosis technology to environmentally friendly lodging. Below, the four that the competition's alumni judges—plucked from the start-up and nonprofit... View Details
Keywords: contests; awards; infographic
  • 25 Aug 2022
  • News

Clean Slate

says. To get there, Massport is reducing the carbons tied to the operation of its airports, container ship and cruise terminals, and all related equipment and vehicles. Logan’s central heating system represents the biggest opportunity: Converting that to a more... View Details
  • 16 Dec 2016
  • News

Kurt (MBA 1967) and Louise Wulff

Exxon oil refinery and designed chemical plants for Chevron. “I had practical experience in the energy field, but as an engineer, I focused entirely on the quantitative,” explains Wulff. His wife, Louise, suggested he take business... View Details
  • 02 Jul 2024
  • Blog Post

Climate Story #19: Nicole Neeman Brady (MBA 2008): The Critical Role of Business in Tackling Water Challenges

Water and Power, the largest public utility in the United States with more than $6 billion in revenue, some 12,000 employees, and, arguably, the most complex water system in the world. She left that position in March 2024 and continues to focus on sustainable water and... View Details
  • 01 Dec 2018
  • News

Ready, Set, Launch

product that they know will resonate. Photo courtesy of Eric Grosse Photo courtesy of Eric Grosse “Starting a new company is the ultimate test of passion, determination, and persistence. Passion is an especially important energy source to... View Details
  • 27 Sep 2019
  • Blog Post

HBS Alumni and Students Take On the Climate Crisis

of algae biofuel, both a clean energy source for heavy transportation modules (trucks, planes, trains, and ships) and a carbon-catching technology. A MARKET-BASED APPROACH TO SOLVING THE WORLD’S WATER CRISISJennifer Tisdel Schorsch (MBA... View Details