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  • All HBS Web  (6,481)
    • People  (9)
    • News  (2,385)
    • Research  (2,512)
    • Events  (34)
    • Multimedia  (202)
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  • October 2011 (Revised March 2012)
  • Case

Cottle-Taylor: Expanding the Oral Care Group in India

By: John A. Quelch and Alisa Zalosh
Brinda Patel, director of oral care products for the India division of a consumer home-care product company, develops a data-driven marketing plan for toothbrushes. She believes her plan can support a 20% increase in unit sales based on rising demand for modern... View Details
Keywords: Forecasting; Budgeting; International Marketing; Product Planning & Policy; Sales Promotions; Marketing Plans; Products; Marketing Strategy; Consumer Behavior; Emerging Markets; Forecasting and Prediction; Advertising; Product Launch; Budgets and Budgeting; Product Development; Consumer Products Industry; Health Industry; India
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Quelch, John A., and Alisa Zalosh. "Cottle-Taylor: Expanding the Oral Care Group in India." Harvard Business School Brief Case 114-350, October 2011. (Revised March 2012.)
  • February 2003
  • Case

UNICEF

By: John A. Quelch
In September 2002, Marjorie Newman-Williams, director of communication for UNICEF, is poised to present the results of a two-year rebranding process at the annual meeting of the national committee heads. This case describes the organization and highlights the... View Details
Keywords: Strategy; Nonprofit Organizations; Brands and Branding
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Quelch, John A., and Nathalie Laidler. "UNICEF." Harvard Business School Case 503-032, February 2003.

    Ethan S. Bernstein

    Ethan Bernstein (@ethanbernstein) is an associate professor in the Organizational Behavior unit at Harvard Business School. He has spent his career researching novel talent management practices and their effect on employee behavior, collaboration, and performance.... View Details

    • October 2018 (Revised July 2023)
    • Case

    The Boston Beer Company (A): New CEO

    By: Christina R. Wing and Marco Iansiti
    In 1984, when the Boston Beer Company’s Samuel Adams Boston Lager was first sold, founder Jim Koch had helped ignite a craft beer movement by making small-batch premium beers in an era of industry consolidation. By 2018, Boston Beer was a publicly traded company that... View Details
    Keywords: Beer/brewing Industry; Succession; Leadership; Change; Supply Chain; Change Management; Entrepreneurship; Supply Chain Management; Management Succession; Food and Beverage Industry; United States; Boston
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    Wing, Christina R., and Marco Iansiti. "The Boston Beer Company (A): New CEO." Harvard Business School Case 619-021, October 2018. (Revised July 2023.)
    • 2007
    • Book

    When Professionals Have to Lead: A New Model for High Performance

    By: Thomas J. DeLong, John J. Gabarro and Robert Lees
    For too long, professional services firms (PSFs) have relied on the "producer-manager" model, which works well in uncomplicated business environments. However, today's managing directors must balance conflicting roles, more demanding clients, tougher competitors, and... View Details
    Keywords: Leadership; Management Practices and Processes; Service Operations; Performance Effectiveness; Strategy
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    DeLong, Thomas J., John J. Gabarro, and Robert Lees. When Professionals Have to Lead: A New Model for High Performance. Harvard Business School Press, 2007.
    • 08 Jan 2012
    • News

    Progress Principle: You're More Important Than You Think

    • 06 Sep 2018
    • News

    A boost for school principals

    • 31 Mar 2014
    • News

    Salman Khan (MBA 2003) to Address MBA Students on Class Day 2014

    • 30 Apr 2012
    • News

    India's Ambitious National Identification Program

    • 13 May 2014
    • News

    Top floor traps: What's really holding business back

    • 25 Jun 2012
    • News

    Downgraded in the Sky, Too

    • July 2008 (Revised May 2009)
    • Case

    The Springfield Nor'easters: Maximizing Revenues in the Minor Leagues

    By: Frank V. Cespedes, Christopher H. Lovelock and Laura Winig
    The marketing director of a new minor-league baseball team must design, conduct, and then interpret survey research to determine optimal ticket pricing that will yield large attendance figures and contribute to the owner's goal of breaking even in the first year of... View Details
    Keywords: Market Research; Quantitative Analysis; Consumer Marketing; Pricing Strategy; Price; Marketing Strategy; Mathematical Methods; Product Launch; Sports; Sports Industry; Massachusetts
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    Cespedes, Frank V., Christopher H. Lovelock, and Laura Winig. "The Springfield Nor'easters: Maximizing Revenues in the Minor Leagues." Harvard Business School Brief Case 082-510, July 2008. (Revised May 2009.)
    • January 2013
    • Supplement

    The Great East Japan Earthquake (C): Ishinomaki Kouwan Hospital's Response

    By: Hirotaka Takeuchi, Yukiko Sakai, Rebecca Agonafir, Peter Cholewinski, Allison Kean and Emily Kloeblen
    On the evening of March 11, 2011, Mayama Fumihiro, the Managing Director of Ishinomaki Kouwan Hospital knew that it would be a long, cold night. The 103 staff members and 162 patients and families were huddled on the top two floors of the four-story hospital, where... View Details
    Keywords: East Japan; Earthquake; Ishinomaki Kouwan Hospital; Natural Disasters; Crisis Management; Health Care and Treatment; Health Industry; Japan
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    Takeuchi, Hirotaka, Yukiko Sakai, Rebecca Agonafir, Peter Cholewinski, Allison Kean, and Emily Kloeblen. "The Great East Japan Earthquake (C): Ishinomaki Kouwan Hospital's Response." Harvard Business School Supplement 713-440, January 2013.
    • 27 Jan 2011
    • News

    Hewlett-Packard Hopes to End the Soap Opera

    • 21 Mar 2025
    • News

    Know Your HBS Staff: Jan Pianca

    • January 2002 (Revised January 2003)
    • Case

    Finova Group, Inc. (A), The

    By: Stuart C. Gilson and Perry Fagan
    Finova Group, a $14 billion commercial finance company, filed for Chapter 11 in early March 2001, in what was one of the largest U.S. bankruptcy filings of all time and the largest corporate bond default since the Great Depression. While in Chapter 11, Finova became... View Details
    Keywords: Acquisition; Business Startups; Borrowing and Debt; Equity; Insolvency and Bankruptcy; Debt Securities; Price; Crisis Management; Bids and Bidding; Partners and Partnerships; Strategy; Valuation; Financial Services Industry; United States
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    Gilson, Stuart C., and Perry Fagan. "Finova Group, Inc. (A), The." Harvard Business School Case 202-095, January 2002. (Revised January 2003.)
    • September 2006
    • Case

    IR at BP: Investor Relations and Information Reconnaissance

    By: Gregory S. Miller, Daniela Beyersdorfer and Anders Sjoman
    BP's IR director has begun a program to use information regarding external views of BP and the industry as part of the firm's planning and operational activities. This information is generated as a portion of their award winning investor relations program, and had... View Details
    Keywords: Knowledge Use and Leverage; Operations; Information Management; Business and Shareholder Relations; Planning
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    Miller, Gregory S., Daniela Beyersdorfer, and Anders Sjoman. "IR at BP: Investor Relations and Information Reconnaissance." Harvard Business School Case 107-026, September 2006.
    • October 2003 (Revised November 2004)
    • Case

    Joe Bachelder: Executive Pay Negotiator

    By: Jason R. Barro, Brian J. Hall and Aaron Zimmerman
    Joe Bachelder was the leading executive pay negotiator in the United States, securing generous contracts for CEOs and executives at Fortune 500 companies. The CEO of Victor Sports Co. resigned, and the board offered the job to Charles Suarez, a star executive from a... View Details
    Keywords: Negotiation Preparation; Negotiation Process; Negotiation Participants; Executive Compensation; Retail Industry; Sports Industry
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    Barro, Jason R., Brian J. Hall, and Aaron Zimmerman. "Joe Bachelder: Executive Pay Negotiator." Harvard Business School Case 904-030, October 2003. (Revised November 2004.)
    • 30 Jul 2014
    • News

    How One Billionaire's Bet On LyondellBasell Turned Into The Greatest Deal In Wall St. History

    • October 2010 (Revised November 2010)
    • Case

    YES BANK: Mainstreaming Development into Indian Banking

    By: Michael Chu and Namrata Arora
    YES BANK, founded in 2003 and highly successful, has consistently been profitable meeting the Indian government's Priority Sector Lending (PSL) requirements, unlike virtually all other private sector banks, which view PSL activity as a necessary but loss-making part of... View Details
    Keywords: Development Economics; Private Equity; Microfinance; Investment; Governing and Advisory Boards; Corporate Social Responsibility and Impact; Environmental Sustainability; Expansion; Banking Industry; India
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    Chu, Michael, and Namrata Arora. "YES BANK: Mainstreaming Development into Indian Banking." Harvard Business School Case 311-063, October 2010. (Revised November 2010.)
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