Publications

March 2001 (Revised August 2001)
Exercise

Ginny's Restaurant: An Introduction to Capital Investment Valuation

An individual is considering the development of a new restaurant. To make the decision, she uses NPV analysis to determine whether she should undertake the investment, and, if so, the optimal size of the investment. View Details

Keywords: Valuation; Decision Making; Business Startups

December 1997 (Revised December 2013)
Case

CCBN.COM

By: William A. Sahlman

A new service is being developed to help investor-relations managers at public companies communicate with investors over the Internet. View Details

Keywords: Business Startups; Entrepreneurship; Service Operations; Internet

07 Oct 2014
News

Diane Hessan Steps Back into the CEO Role

Profile

David A. Frankel

important realization. “Three years into it, it became clear to me that I wasn’t made to be a corporate guy and work for a boss,” he said. With his sudden wealth, Frankel had begun investing in South African startups as an angel investor.... View Details

01 Sep 2003
News

Mark Fuller

Fuller Photo courtesy Monitor Group While many HBS grads hanker for a plum job with a major consulting firm, Mark B. Fuller started his own. He made the leap from HBS assistant professor to cofounder and CEO of the Monitor Group in 1982. Since then, the firm has grown... View Details

Keywords: Roger Thompson; Management, Scientific, and Technical Consulting Services; Professional Services

22 Feb 2022
News

March 2022 Alumni and Faculty Books

Not limited to college graduates or people in business, this book reveals practices relevant to anyone starting their career in an organization, whether it be nonprofit, professional, or governmental. From Startup to Exit: An Insider’s... View Details

01 Sep 2015
News

The Business of Love

Women nominate their male friends for the service; men can’t peruse the women’s profiles without that endorsement. In a conference room at startup accelerator MassChallenge in Boston, Ken Deckinger is running a focus group entirely... View Details

Keywords: April White

09 Sep 2014
First Look

First Look: September 9

assessing the startup health care company's 2014 marketing plan. On December 31, 2013, Vaxess had obtained an exclusive license to a series of patents for a silk protein technology that, when added to vaccines, reduced or removed the need... View Details

Keywords: Sean Silverthorne

Web

Hands-on Learning About Global Markets | MBA

explains that seniors in many African countries are more integrated into family life. The students were tasked with helping the startup expand its primarily word-of-mouth marketing strategies and develop more scalable channels to reach... View Details

01 Mar 2023
News

Case Study: Power Nappy

from pure DTC and build brand awareness. Think of five dream businesses or locations where you would want your products to be seen and used, to help seed the market. —Dawn Dobras (MBA 1995) is former CEO of Credo Beauty, a startup... View Details

Keywords: Jen McFarland Flint; Miscellaneous Manufacturing; Manufacturing

01 Mar 2023
News

The Latest Model

former consultants and ex-investment bankers). The company handles projects for startups and enterprise clients alike. It also offers online certificate courses through the Wharton School on the economics of blockchain and business in the... View Details

Keywords: Alexander Gelfand; blockchain; cryptocurrency; economic models; innovation; consulting; Management, Scientific, and Technical Consulting Services; Professional Services

06 Dec 2021
News

Ink: Talking Shop

medical technology business from a spiritual retreat center in Florida. —Jinny Uppal (PLDA 9, 2012) Favorite? Not sure I have an answer on that but I’m nearly done with The Codebreakers and just finished Professor Tom Eisenmann’s book, Why View Details

Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade

01 Dec 2019
News

The Race Against Resistance

unsuccessfully. Kimble points to San Francisco–based Achaogen, which filed for bankruptcy last April despite securing regulatory approval for one of its antibiotic treatments in 2018. Given the catch-22s of making a profit on antibiotics, what’s a pharma View Details

Keywords: Lisa Scanlon Mogolov

01 Jun 2018
News

Case Study: Tip the Scale

counts thousands of members throughout New England and New York, a market that Cummings believes could support 100,000 customers or more. In the last year, Cummings hired sectionmate Philip Giampietro as CFO, a signal of the company’s transition from View Details

February 2024
Case

Adventures Inc: 21st Century Brand Building

By: Boris Groysberg and Sarah L. Abbott

Founded in 2020, Adventures worked with celebrities in Brazil to create and launch digitally native brands. The idea was to match the celebrity’s skill in creating content and entertaining fans with Adventures’ skill in consumer packaged goods marketing and operations.... View Details

Keywords: Digital Brand; Influencer Marketing; Growth And Scaling; Capital Constraints; Brand Portfolio Strategy; CPG; Start-up; Celebrity Endorsement; Digital Marketing; Growth and Development Strategy; Entrepreneurship; Advertising; Social Media; Business Startups; Joint Ventures; Brands and Branding; Brazil

February 2011 (Revised December 2014)
Case

RentJuice

By: Thomas Eisenmann and Liz Kind

RentJuice, founded in mid-2008, provided a subscription software service—sold via phone and live online webinars—that allowed real estate professionals like brokers and agents to manage and market rental listings, communicate with clients, and complete transaction... View Details

Keywords: Renting or Rental; Product Launch; Applications and Software; Property; Business Startups; Salesforce Management; Product Marketing; Real Estate Industry; Information Technology Industry

April 2006 (Revised August 2007)
Case

CircleLending, Inc. 2006

CircleLending, an innovative start-up, offered individuals the ability to set up and manage informal loans made between relatives and friends. The company must decide which market segment to focus on and then how much money to raise from investors. CircleLending is a... View Details

Keywords: Business Startups; Financing and Loans; Personal Finance; Innovation and Invention; Growth and Development Strategy; Markets; Social and Collaborative Networks

May 1999 (Revised September 2003)
Case

Advanced Inhalation Research, Inc.

This case presents a look at the early start-up phase and development of Advanced Inhalation Research (AIR), a company engaged in the development of a new drug-delivery technology. Focuses on the risks, the steps taken to manage it, and the manner in which the company... View Details

Keywords: Technological Innovation; Risk Management; Valuation; Financing and Loans; Health Care and Treatment; Acquisition; Business Startups; Medical Devices and Supplies Industry