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Show Results For
- All HBS Web
(2,882)
- News (476)
- Research (2,210)
- Events (43)
- Multimedia (14)
- Faculty Publications (1,425)
- July 2010 (Revised December 2011)
- Background Note
Marketing Analysis Toolkit: Pricing and Profitability Analysis
By: Thomas J. Steenburgh and Jill Avery
Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability... View Details
Keywords: Forecasting and Prediction; Price; Profit; Management Analysis, Tools, and Techniques; Marketing Strategy; Demand and Consumers; Measurement and Metrics; Strategic Planning; Mathematical Methods; Retail Industry
Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Pricing and Profitability Analysis." Harvard Business School Background Note 511-028, July 2010. (Revised December 2011.)
- November 1999 (Revised July 2003)
- Case
Pre-Paid Legal Services, Inc.
By: Paul M. Healy and Jacob Cohen
Pre-Paid Legal Services' business model reveals two key issues--managing the sales force and sales growth and managing claims. Students analyze the economics of the business and consider how to measure firm performance, how to evaluate and reward the sales force, and... View Details
Keywords: Financial Management; Financial Strategy; Salesforce Management; Marketing Strategy; Accrual Accounting; Business Cycles; Forecasting and Prediction; Insurance; Business Growth and Maturation; Insurance Industry
Healy, Paul M., and Jacob Cohen. "Pre-Paid Legal Services, Inc." Harvard Business School Case 100-037, November 1999. (Revised July 2003.)
- April 2002
- Teaching Note
Anagene, Inc. TN
By: Robert S. Kaplan
Teaching Note for (9-102-030). View Details
- 11 Jun 2020
- In Practice
Are Digital Organizations Better at Overcoming COVID?
Associate Professor of Business Administration. David B. Yoffie: Software can ensure stability in turbulence Marc Andreessen famously said about a decade ago that “software is eating the world.” For most technology-intensive companies today, that View Details
Keywords: by Danielle Kost
- 26 Jun 2013
- Op-Ed
A Roadmap for Afghanistan’s Economic Future
outcomes are now visible. The trajectory Afghanistan is now on pays too little attention to new enterprise and job creation and is predictably dismal. The alternative scenario I've described has a brighter outcome. It amplifies the... View Details
Keywords: by Tarun Khanna
- Web
Expansion of the Case Method | Baker Library
system that would more precisely predict the immediate availability of planes for combat. Quartermaster Advanced ROTC, 1942. HBS Archives Photograph Collection. Building off the success of the wartime schools, HBS established the Advanced... View Details
- 25 Aug 2022
- News
Ready for Departure
growing list of chores. With names like “Clean” and “Shiny,” they mop and scrub floors, disinfect handrails, vacuum carpets, and pose for selfies. Behind the scenes, the airport is adopting a predictive maintenance approach to cleaning.... View Details
- 27 Feb 2007
- First Look
First Look: February 27, 2007
various mechanisms that are discussed in the theoretical literature on collective action. We argue that several of these intuitive theoretical arguments rely on special additional assumptions that are often not made clear. We then review the empirical work based on the... View Details
Keywords: Martha Lagace
- 05 Jan 2011
- Op-Ed
Funding Unpredictability Around Stem-Cell Research Inflicts Heavy Cost on Scientific Progress
promising projects. Great people will leave basic research and move to more predictable pastures. And some great young people will decide not to go into research careers at all. The precipitous shift in the legal and regulatory... View Details
- 01 Jan 2008
- News
Meg Whitman, MBA 1979
March she handed the reigns to former Bain colleague John Donahoe. Still involved as an eBay board member, Whitman is now focused on philanthropic and political endeavors. While not ready to predict her future, since May she has served as... View Details
- 01 Dec 2011
- What Do You Think?
Thinking Slow: An Argument for Bureaucracy?
predictable irrationality in citizens and consumers by "nudging" them by means of economic incentives to act in ways that regulators believe are in citizens' best interests. Lest we underplay the significance of this or somehow... View Details
Keywords: by James Heskett
- 19 Aug 2024
- News
Quantum Leap
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. Quantum computing has long been talked about as one of the next big things—the kind of technology, like AI, that will change everything. But to our... View Details
- 29 Jun 2015
- HBS Case
Consumer-centered Health Care Depends on Accessible Medical Records
predict the health care needs of patients, continually enhance patient outcomes, and drive transformative solutions to import community access to health care. For example, using patient data including emergency department visits and... View Details
- 05 May 2022
- News
Like-Minded
anyone access to content; US-based Jupiter, the leading provider of predictive data and analytics for climate risk and resilience; and Unifa, which provides AI technology that helps childcare providers track intellectual growth among... View Details
- February 2010
- Supplement
Marketing Analysis Toolkit: Market Size and Market Share Analysis (CW)
By: Thomas J. Steenburgh and Jill Avery
This Excel worksheet contains sample problems, prebuilt Excel models to run market sizing and market share analyses, and charts and graphs which help visualize the results. It is designed to accompany Marketing Analysis Tookit: Market Size and Market Share Analysis.... View Details
- 08 Oct 2013
- First Look
First Look: October 8
returns across time horizons exhibit strong return predictability up to three years ahead and produce an aggregate equity term structure that tracks economic conditions. The implied term structure is upward sloping during normal or... View Details
Keywords: Sean Silverthorne
- 01 Mar 2007
- News
Ideas That Stick
of what he said. We are all the IT guy in our fields of expertise. The smarter we get, the more problematic it is to communicate that knowledge to other people. Our six principles of stickiness are the antidote to the curse of knowledge. Do you find yourself trying to... View Details
- December 1993 (Revised March 1995)
- Case
Medical Products Co.
By: Robert H. Hayes
In early 1990, the company is contemplating changes in its European plant network for producing hypodermic products, including the total production capacity to be provided, the number and location of plants over which to spread this capacity, and which products should... View Details
Keywords: Factories, Labs, and Plants; Decision Making; Forecasting and Prediction; Cost; Production; Performance Capacity; Performance Effectiveness; Strategic Planning; Competitive Strategy; Health Industry; Medical Devices and Supplies Industry; Europe
Hayes, Robert H. "Medical Products Co." Harvard Business School Case 694-065, December 1993. (Revised March 1995.)
- 05 Jun 2019
- Research & Ideas
If Your Customers Don't Care What You Charge, What Should You Charge?
found, in the retail gas markets they studied, was that accounting for increased consumer inertia led to an estimated 3.3 percent post-merger price increase, compared with the 5.9 percent increase predicted by a static model typically... View Details
- 06 Oct 2011
- What Do You Think?
How Will the ‘Moneyball Generation’ Influence Management?
dashboard, "indirect goals" that help predict and explain financial performance beyond the "direct goal" of profit. These might include the speed of aircraft turnaround in the airline industry, the conversion rate of... View Details
Keywords: by James Heskett