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Show Results For
- All HBS Web
(10,115)
- People (46)
- News (2,525)
- Research (5,205)
- Events (70)
- Multimedia (123)
- Faculty Publications (3,441)
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Marketing - Faculty & Research
the time and find comfort. Then, amid growing shortages in commodities, a vaccine arrived, businesses began to re-open, and consumers benefited from federal relief aid. This perfect storm of high demand amid stock shortages generated the... View Details
- Article
Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness
By: Tami Kim, Kate Barasz and Leslie K. John
Given the increasingly specific ways marketers can target ads, many consumers and regulators are demanding ad transparency: disclosure of how consumers’ personal information was used to generate ads. We investigate how and why ad transparency impacts ad effectiveness.... View Details
Keywords: Digital Marketing; Customization and Personalization; Information; Trust; Performance Effectiveness
Kim, Tami, Kate Barasz, and Leslie K. John. "Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness." Journal of Consumer Research 45, no. 5 (February 2019): 906–932.
- 07 Dec 2016
- Blog Post
Marketing Reimagined: A Recap of the 2016 Marketing Innovation Conference
California. The conference was hosted by HBS’s Marketing Club and was sponsored by Procter & Gamble, The Boston Consulting Group, H-E-B, ABInBev, American Express, General Mills, Ibotta, and Samsung. “The energy on campus was... View Details
Keywords: Entertainment / Media / Sports
- January 2016 (Revised October 2016)
- Case
Saudi Aramco and Corporate Venture Capital
By: Joseph B. Fuller, Matthew Rhodes-Kropf and Nathaniel Burbank
Saudi Aramco launched an internal venture capital arm in 2011, which promptly became the world's largest investor in energy related startups. In choosing to proceed, the company's New Business Development unit (NPD) wrestled with a number of challenges. How should the... View Details
Fuller, Joseph B., Matthew Rhodes-Kropf, and Nathaniel Burbank. "Saudi Aramco and Corporate Venture Capital." Harvard Business School Case 816-068, January 2016. (Revised October 2016.)
- Research Summary
Revitalizing Businesses
William E. Fruhan, Jr. is exploring how firms act to enhance shareholder value when competitive pressures or takeovers threaten their operations. The approach most frequently taken involves fixing businesses that can be fixed and advantageously divesting those that... View Details
- April 1980 (Revised December 1991)
- Case
Hampton Machine Tool Co.
A bank lending officer must decide whether to extend and increase a loan to a small machine tool company. Case provides sufficient data for preparation of cash budgets and pro forma financial statements in order to analyze the lending officer's problem. Other issues... View Details
Keywords: Machinery and Machining; Financing and Loans; Financial Statements; Manufacturing Industry
Mullins, David W., Jr. "Hampton Machine Tool Co." Harvard Business School Case 280-103, April 1980. (Revised December 1991.)
- November 2005 (Revised November 2007)
- Case
Meisterchef.com
By: Henry B. Reiling
Two underperforming companies are seeking to combine on terms that will preserve the net operating loss of one for use against their combined future profits or at least against the future profits of the company that generated the losses. The questions are whether the... View Details
- April 1995 (Revised August 1995)
- Case
World Trade Organization, The: Toward Free Trade or World Bureaucracy?
By: George C. Lodge and Jack High
In January 1995, the General Agreement on Tariffs and Trade (GATT) evolved into the World Trade Organization (WTO), which faced the task of implementing the recently approved Uruguay Round of international trade agreements. This case describes the development of GATT,... View Details
Keywords: Trade; Agreements and Arrangements; Negotiation Process; Business and Government Relations
Lodge, George C., and Jack High. "World Trade Organization, The: Toward Free Trade or World Bureaucracy?" Harvard Business School Case 795-149, April 1995. (Revised August 1995.)
- 23 Jan 2015
- News
Q&A: Tarun Khanna
- 13 Jul 2012
- News
Something for the weekend
- 04 Apr 2018
- News
Yes, Your Job Is Killing You
- 23 Jan 2017
- News
Big pay raises bring big benefits, Quincy firm decides
- 13 Oct 2016
- News
Study shows coupons lead to big profits for drugmakers
8 Questions About Using AI Responsibly, Answered
Generative AI tools are poised to change the way every business operates. As your own organization begins strategizing which to use, and how, operational and ethical considerations are inevitable. This article delves into eight of them, including how your... View Details
- 25 Mar 2008
- Working Paper Summaries
Incompatible Assumptions: Barriers to Producing Multidisciplinary Knowledge in Communities of Scholarship
- Article
Counterfactual Explanations Can Be Manipulated
By: Dylan Slack, Sophie Hilgard, Himabindu Lakkaraju and Sameer Singh
Counterfactual explanations are useful for both generating recourse and auditing fairness between groups. We seek to understand whether adversaries can manipulate counterfactual explanations in an algorithmic recourse setting: if counterfactual explanations indicate... View Details
Slack, Dylan, Sophie Hilgard, Himabindu Lakkaraju, and Sameer Singh. "Counterfactual Explanations Can Be Manipulated." Advances in Neural Information Processing Systems (NeurIPS) 34 (2021).
- September 2021 (Revised June 2023)
- Case
Serving Bud Moore (A)
By: David G. Fubini and Patrick Sanguineti
In only his third year at a Leading Strategy Consulting Firm (LSC), Gregory Davis has been assigned to a select group tasked with advising General Motors (GM), one of the largest companies in the world by revenue, on how to reorganize their entire North American... View Details
Keywords: Groups and Teams; Decisions; Relationships; Cooperation; Business and Stakeholder Relations; Outcome or Result; Restructuring
Fubini, David G., and Patrick Sanguineti. "Serving Bud Moore (A)." Harvard Business School Case 422-015, September 2021. (Revised June 2023.)
- Article
Decreases In Readmissions Credited to Medicare's Program to Reduce Hospital Readmissions Have Been Overstated
By: Christopher Ody, Lucy Msall, Leemore S. Dafny, David Grabowski and David Cutler
Medicare’s Hospital Readmissions Reduction Program (HRRP) has been credited with lowering risk-adjusted readmission rates for targeted conditions at general acute care hospitals. However, these reductions appear to be illusory or overstated. This is because a... View Details
Keywords: Readmission Rates; Hospitals; Acute Care Hospitals; Medicare; Myocardial Infarction; Heart Failure; Health Care and Treatment
Ody, Christopher, Lucy Msall, Leemore S. Dafny, David Grabowski, and David Cutler. "Decreases In Readmissions Credited to Medicare's Program to Reduce Hospital Readmissions Have Been Overstated." Health Affairs 38, no. 1 (January 2019): 36–43.
- 2011
- Working Paper
The Impact of Horizontal Mergers and Acquisitions in Price Competition Models
The question of what impact mergers and acquisitions have on key equilibrium performance measures is fundamental to our understanding of competitive dynamics in an oligopolistic industry. We address these questions in the context of price competition models with... View Details
Keywords: Mergers and Acquisitions; Cost; Price; Profit; Duopoly and Oligopoly; Performance Efficiency; Mathematical Methods; Competition
Federgruen, Awi, and Margaret P. Pierson. "The Impact of Horizontal Mergers and Acquisitions in Price Competition Models." Harvard Business School Working Paper, No. 12-031, October 2011.
- 2021
- Working Paper
Impact Accounting for Product Use: A Framework and Industry-specific Models
By: George Serafeim and Katie Trinh
This handbook provides the first systematic attempt to generate a framework and industry-specific models for the measurement of impacts on customers and the environment from use of products and services, in monetary terms, that can then be reflected in financial... View Details
Keywords: Impact Measurement; Product Impact; Customer Welfare; Environment; ESG; Product; Customers; Well-being; Environmental Sustainability; Measurement and Metrics; Accounting; Financial Statements; Analysis; Framework
Serafeim, George, and Katie Trinh. "Impact Accounting for Product Use: A Framework and Industry-specific Models." Harvard Business School Working Paper, No. 21-141, June 2021.