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  • 16 Jun 2003
  • Research & Ideas

Researchers Contribute Globalization of Markets Papers

in market outcomes." Rooting Marketing Strategy in Human Universals Global and local marketing efforts run at the opposite sides of the spectrum, and both "ignore crucial aspects of consumer behavior," argue HBS professors... View Details
Keywords: by Working Knowledge editors
  • 07 Nov 2011
  • Research & Ideas

The Forgotten Book that Helped Shape the Modern Economy

affairs, could create national wealth based on manufacturing. This production would be fueled by an imperialistic British Empire, which through its expansion would provide the needed raw materials. The book proved extremely persuasive at... View Details
Keywords: by Sean Silverthorne
  • 23 Apr 2014
  • HBS Case

Are Electronic Cigarettes a Public Good or Health Hazard?

and analysis," says Quelch. A Smoking Market Uncertainty over health data hasn't hurt the product's popularity. In 2013, electronic cigarettes tripled in sales in the US to approximately $3 billion. (The overall tobacco retail market... View Details
Keywords: by Michael Blanding; Food & Beverage; Advertising
  • 12 Feb 2019
  • First Look

New Research and Ideas, February 12, 2019

responses interact with those of other actors, and how these individual and collective responses unfold over time to generate outcomes. Second, we call for stronger unification of theory within the entrepreneurial resource mobilization literature and across contiguous... View Details
Keywords: Dina Gerdeman
  • December 2022
  • Case

The Magic of Marks & Spencer Food

By: David E. Bell, Natalie Kindred and Damien McLoughlin
Keywords: Brands and Branding; Food; Consumer Behavior; Product Development; Competition; Price; Inflation and Deflation; Trends; Growth and Development; Strategy; Retail Industry; Retail Industry; Retail Industry; United Kingdom
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  • 19 May 2014
  • Research & Ideas

Why Companies Should Compete for Your Privacy

information to provide." “Focusing on a single revenue source is the most profitable strategy when firms compete for consumer information” It's clear from their research that the marketplace has plenty of room for two types of Internet... View Details
Keywords: by Dina Gerdeman; Consumer Products
  • May 2024
  • Case

Pernod Ricard: Uncorking Digital Transformation

By: Iavor Bojinov, Edward McFowland III, François Candelon, Nikolina Jonsson and Emer Moloney
This case study explores the opportunities and challenges of the digital transformation journey of French wine and spirits company Pernod Ricard. As part of the transformation, the company launched four key digital programs (KDPs) aimed at using data and artificial... View Details
Keywords: Business Organization; Business Divisions; Talent and Talent Management; Global Strategy; AI and Machine Learning; Analytics and Data Science; Digital Transformation; Digital Strategy; Advertising; Sales; Organizational Culture; Product Development; Decision Making; Technology Adoption; Alignment; Expansion; Food and Beverage Industry; France; Europe
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  • 04 Nov 2014
  • First Look

First Look: November 4

deontological option) were more likely to suppress their emotional expressions. In Studies 2a, 2b, and 3, we instruct participants to either regulate their emotions, using one of two different strategies (reappraisal vs. suppression), or... View Details
Keywords: Sean Silverthorne
  • March 2021 (Revised January 2023)
  • Background Note

The Pandemic's Impact on the U.S. Food System

By: José B. Alvarez and Natalie Kindred
This note is intended not as a comprehensive account but as a starting point for discussion about the impact of the COVID-19 pandemic on the U.S. food system. Written in late 2020, the note describes, in part through the voices of industry leaders, how the pandemic... View Details
Keywords: COVID-19 Pandemic; Agribusiness; Risk and Uncertainty; Risk Management; Leadership; Change Management; Safety; Health; Health Pandemics; Disruption; Adaptation; Supply Chain; Supply Chain Management; Consumer Behavior; Retail Industry; Retail Industry; Retail Industry; Retail Industry; United States
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  • 20 Sep 2021
  • Research & Ideas

How Much Is Freedom Worth? For Gig Workers, a Lot.

considerations in choosing gig work, despite the lack of benefits and legal protections that other employees enjoy. Armed with data on 426,385 meal-delivery drivers working for DoorDash in California, Oberholzer-Gee, the Andreas Andresen Professor in the View Details
Keywords: by Lane Lambert; Technology
  • 04 May 2020
  • Research & Ideas

Predictions, Prophets, and Restarting Your Business

Bezos was still working on Wall Street. After decades of tax-free sales, ecommerce was just 11.4 percent of US retail sales in 2019, according to the Department of Commerce. Meanwhile, social media usage on the major platforms had been... View Details
Keywords: by Frank V. Cespedes
  • 20 Mar 2007
  • First Look

First Look: March 20, 2007

  Working PapersIncorporating Price and Inventory Endogeneity in Firm-Level Sales Forecasting Authors:Saravanan Kesavan, Vishal Gaur, and Ananth Raman Abstract As numerous papers have argued, sales, inventory, and gross margin for a View Details
Keywords: Martha Lagace
  • August 2024
  • Case

Lucky Ones Coffee: Employing People with Disabilities

By: Richard S. Ruback, Robin Greenwood, Joe Higgins, Matthew Preble and Dave Habeeb
Katie Holyfield and Taylor Matkins founded The Lucky Ones Coffee in 2017 with a mission to create jobs in Park City, Utah for people with intellectual and developmental disabilities. The company quickly earned strong support from the local community, and by early 2023... View Details
Keywords: Entrepreneurship; Selection and Staffing; Growth and Development Strategy; Mission and Purpose; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Utah; United States
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  • 08 Sep 2010
  • First Look

First Look: September 8, 2010

describes the growth of Guggenheim Brothers as one of the largest mining companies in the world in the early twentieth century. Global expansion led the firm to Chile, first in copper and later in natural nitrates. Chile's economic growth... View Details
Keywords: Sean Silverthorne
  • 07 Aug 2012
  • Research & Ideas

Off and Running: Professors Comment on Olympics

commercial buildings in the asset mix. Cities don't claim that office buildings, retail malls, or factories were built for the Games. Even Olympic housing is seldom successfully transformed into apartments or public housing once the... View Details
Keywords: Re: Multiple Faculty; Sports
  • 21 Dec 2010
  • First Look

First Look: December 21

Competitiveness Institute, Hanoi/Singapore, December 2010 Abstract The 2010 Vietnam Competitiveness Report contains a broad assessment of Vietnam's current competitiveness, an analysis of the key challenges and opportunities ahead, and a proposal for an economic View Details
  • 08 Jul 2014
  • First Look

First Look: July 8

financial crisis. The trouble is that investment value and asset volatility are simply the wrong measures if your goal is to secure a particular future income. In this article, Merton explains a liability-driven investment strategy whose... View Details
Keywords: Carmen Nobel
  • 05 Sep 2007
  • First Look

First Look: September 5, 2007

good. If the content provider sells its content outright and relinquishes control over its price, the content will tend to be exclusive unless there are sufficient market expansion effects. On the other hand, if the content provider... View Details
Keywords: Martha Lagace
  • 13 Mar 2018
  • First Look

March 13, 2018

Backhanded Compliments: How Negative Comparisons Undermine Flattery By: Sezer, Ovul, Alison Wood Brooks, and Michael I. Norton Abstract—Seven studies (N = 2352) examine backhanded compliments—seeming praise that draws a comparison with a negative standard—a distinct... View Details
Keywords: Sean Silverthorne
  • 21 Jul 2010
  • Research & Ideas

HBS Faculty Debate Financial Reform Legislation

more than $150 million in assets to register with the Securities and Exchange Commission (SEC). Such registration will subject these managers to regular reporting and inspections by the SEC, although these managers can continue to pursue any investment View Details
Keywords: by Staff

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