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  • 03 May 2004
  • What Do You Think?

How Much Is Enough?

Summing Up The concept of "just enough" triggered the sensitivities of many of us, judging from the quantity of responses to this month's column. Respondents divided themselves not into the usual pro View Details
Keywords: by James Heskett
  • 09 Jan 2006
  • What Do You Think?

Should More Transparency Extend to Education for Management?

other interested parties, and (3) would create subtle pressures that would raise the quality of preparation for, and involvement in, class discussion View Details
Keywords: by James Heskett; Education
  • 08 Mar 2016
  • First Look

March 8, 2016

often work directly with the companies they study. I then survey the factors that influence the quality of UGC. Quality is influenced by factors including promotional content, peer effects between... View Details
Keywords: Sean Silverthorne
  • 13 Mar 2012
  • First Look

First Look: March 13

Abstract Governments and other organizations often outsource activities to achieve cost savings from market competition. Yet such benefits are often accompanied by poor quality resulting from moral hazard,... View Details
Keywords: Sean Silverthorne
  • 14 May 2013
  • First Look

First Look: May 14

Collegiate Athletics By: Chung, Doug J. Abstract—I measure the spillover effect of intercollegiate athletics on the quantity and quality of applicants to institutions of higher... View Details
Keywords: Sean Silverthorne
  • 04 Jun 2014
  • What Do You Think?

Does Internet Technology Threaten Brand Loyalty?

some people will always need references such as brands. Others will be more adventurous, enjoying the search for new features. "At the core of human behaviour is human biology and that will not change because of information... View Details
Keywords: by James Heskett; Advertising; Consumer Products; Technology
  • February 1999
  • Case

Volant Skis

By: Steven C. Wheelwright and Matt Verlinden
Volant brought innovation to the ski equipment industry in 1989 by developing a stainless steel ski. He claimed the skis could turn more easily, could hold an edge in icy conditions, and were more stable than aluminum or fiberglass skis. The company's "soft-flex"... View Details
Keywords: Change Management; Technological Innovation; Growth and Development Strategy; Operations; Product Development; Performance Improvement; Quality; Corporate Strategy; Value Creation
Related
  • August 2004 (Revised July 2006)
  • Case

PROPECIA TM: Helping Make Hair Loss History

By: Marta Wosinska and Youngme E. Moon
In late 1997, Tom Casola, brand manager for Propecia, debates the best approach to market this breakthrough one-a-day pill for hair loss. This launch would be atypical for a prescription drug because of the key position of the consumer. As a result, the team's... View Details
Keywords: Advertising; Communication Strategy; Customers; Marketing Communications; Marketing Strategy; Product Launch; Product; Performance Effectiveness; Problems and Challenges; Quality; Pharmaceutical Industry
Related
  • 18 Feb 2009
  • First Look

First Look: February 18, 2009

volume. The distinguishing operational characteristic of by-product synergy is that quantities of the primary product and by-product are linked, with production of the primary product defining the upper... View Details
Keywords: Martha Lagace
  • 09 Sep 2014
  • First Look

First Look: September 9

quantities of vaccines for the developing world. Purchase this case: http://hbr.org/product/vaxess-technologies-inc/an/514107-PDF-ENG Harvard Business School Case 714-034 Sasol: U.S. Growth Program Sasol, the world's largest producer of... View Details
Keywords: Sean Silverthorne
  • 19 Sep 2024
  • Blog Post

A Day at Royal FloraHolland: The Epicenter of the Global Flower Market

from growers to buyers. They receive precise, automated instructions via their headsets, detailing the specific types and quantities of flowers and plants each buyer requires.... View Details
  • 08 Aug 2006
  • First Look

First Look: August 8, 2006

subjects playing this game. We call this latter quantity the model's Equivalent Number of Observations (ENO), and explore its properties. Paper not available The Implicit Effect of Artifact-Driven Inferences... View Details
Keywords: Sean Silverthorne
  • 21 Jan 2014
  • First Look

First Look: January 21

landlords on Airbnb with their rental prices and information about quality of the rentals, we show that non-black hosts charge approximately 12% more than black hosts for the equivalent rental. These effects... View Details
Keywords: Sean Silverthorne
  • January 1999 (Revised February 2000)
  • Case

GE...We bring good things to life. (A)

By: James L. Heskett
Jack Welch and the Corporate Executive Council of General Electric are faced with a decision about whether and how to implement a six-sigma quality-improvement effort in the context of many other initiatives already undertaken at GE in recent years. View Details
Keywords: Change Management; Leadership Style; Six Sigma; Quality; Organizational Change and Adaptation
Related
  • March 2002 (Revised March 2004)
  • Case

Metalcraft Supplier Scorecard

By: Susan L. Kulp, V.G. Narayanan and Ronald L. Verkleeren
An automotive components company uses a supplier scorecard to make sourcing decisions and review its supplier performance. View Details
Keywords: Supply Chain Management; Quality; Performance Evaluation; Decision Making; Service Operations; Motivation and Incentives; Supply and Industry; Manufacturing Industry; Auto Industry
Related
  • January 2001
  • Case

Achieving Customer Satisfaction at Pizza Hut (B)

By: V.G. Narayanan and Lisa Brem
Supplements the (A) case. View Details
Keywords: Food; Customer Satisfaction; Quality; Marketing; Food and Beverage Industry; Food and Beverage Industry
Related
  • 17 Nov 2008
  • Research & Ideas

Decoding the Artful Sidestep

concern that those findings might have been the result of different qualities of the responses. The design we report in our paper solves that problem: We hold the response constant and vary only the question... View Details
Keywords: by Martha Lagace
  • 16 Sep 2008
  • First Look

First Look: September 16, 2008

decisions, the executive team must consider the impact of their decision on not only near-term earnings, but on how it will enable Corning to diversify over the medium- to long-term in terms of the quality View Details
  • 08 Dec 2015
  • First Look

December 8, 2015

quality and efficiency. The introduction of this transparency contributed to a 22.2% increase in customer-reported quality and reduced throughput... View Details
Keywords: Sean Silverthorne
  • 09 Jul 2008
  • Research & Ideas

Starbucks’ Lessons for Premium Brands

in three ways. First, the early adopters who valued the club-like atmosphere of relaxing over a quality cup of coffee found themselves in a minority. To grow, Starbucks increasingly appealed to grab and go... View Details
Keywords: by John Quelch; Retail