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Publications

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    • All HBS Web  (6,327)
      • Faculty Publications  (2,129)

      Product MarketingRemove Product Marketing →

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      • Research Summary

      Selection and Market Reallocation: Productivity Gains from Multinational Production

      By: Laura Alfaro
      Assessing the productivity gains from multinational production has been a vital topic of economic research and policy debate. Positive aggregate productivity gains are often attributed to within-firm productivity improvement; however, an alternative, less emphasized... View Details
      • Research Summary

      Selection, Reallocation, and Spillover: Identifying the Sources of Gains from Multinational Production (with Maggie Chen)

      By: Laura Alfaro

      Quantifying the gains from multinational production has been a vital topic of economic research. Positive productivity gains are often attributed to knowledge spillover from multinational to domestic firms. An alternative, less stressed explanation is firm selection... View Details

      Keywords: Gains From Multinational Production; Firm Selection; Knowledge Spillover
      • Research Summary

      Social Marketing and Cause Marketing

      By: V. Kasturi Rangan
      Rangan is studying the role of marketing in influencing social change by focusing on the adoption of social products and ideas such as family planning, economic development, drug abuse prevention, health care, and recycling. Rangan is attempting to determine how social... View Details
      • Teaching Interest

      The Business of Entertainment, Media, and Sports (Executive Education)

      By: Anita Elberse
      In the business of entertainment, digital technologies are dramatically disrupting the way products are developed, marketed, and distributed. As a result of this paradigm shift, entertainment executives and content producers are challenged to effectively allocate... View Details
      • Research Summary

      The Global Agglomeration of Multinational Firms

      By: Laura Alfaro
      The explosion of multinational activities in recent decades is rapidly transforming the global landscape of industrial production. But are the emerging clusters of multinational production the rule or the exception? What drives the offshore agglomeration of... View Details
      • Research Summary

      The Ownership of Deep Metaphors

      By: Gerald Zaltman
      Deep metaphors are basic orienting structures of human thought. They guide in subtle and overt ways how customers and managers process information about any product, service, or activity and event. It is essential for a firm to understand deep metaphors as they are... View Details
      • Forthcoming
      • Article

      Trading Volume Manipulation and Competition Among Centralized Crypto Exchanges

      By: Dan Amiran, Evgeny Lyandres and Daniel Rabetti
      How competition affects manipulation by firms of information about important attributes of their products and how such information manipulation impacts firms’ short-term and long-term performance are open empirical questions. We use a setting that is especially... View Details
      Keywords: Cryptocurrency; Financial Markets; Performance; Competition
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      Amiran, Dan, Evgeny Lyandres, and Daniel Rabetti. "Trading Volume Manipulation and Competition Among Centralized Crypto Exchanges." Management Science (forthcoming). (Pre-published online February 5, 2025.)
      • Research Summary

      Why Doesn't Capital Flow from Rich to Poor Countries? An Empirical Investigation (joint with Sebnem Kalemli-Ozcan and Vadym Volosovych)

      By: Laura Alfaro
      We examine the role of different explanations for the lack of flows of capital from rich to poor countries -- the Lucas paradox -- in an empirical framework. Broadly, the theoretical explanations for this paradox include differences in fundamentals affecting the... View Details
      • Research Summary

      Working Papers

      By: Dennis A. Yao

       

      Lewis, Tracy R. and Dennis A. Yao. (2001, revised 2006). "Innovation, Knowledge Flow, and Worker... View Details

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