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  • 2023
  • Working Paper

The Customer Journey as a Source of Information

By: Nicolas Padilla, Eva Ascarza and Oded Netzer
In the face of heightened data privacy concerns and diminishing third-party data access, firms are placing increased emphasis on first-party data (1PD) for marketing decisions. However, in environments with infrequent purchases, reliance on past purchases 1PD... View Details
Keywords: Customer Journey; Privacy; Consumer Behavior; Analytics and Data Science; AI and Machine Learning; Customer Focus and Relationships
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  • 2019
  • Working Paper

Using Technology to Augment Professionals, Instead of Replacing Them, for Innovative Problem Solving

By: Hila Lifshitz - Assaf, Felicia Ng, Aniket Kittur and Robert Kraut
While in some technological and scientific areas innovation is flourishing, in others it is stalling, leaving important problems unsolved for decades. One explanation is professionals’ limitations as problem solvers, as accumulating depth of knowledge enhances one’s... View Details
Keywords: Innovation; Expertise; Future Of Work; Crowdsourcing; Artificial Intelligence; Problem Solving; Professionalism; Experience and Expertise; Collaborative Innovation and Invention; Problems and Challenges; Research and Development
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  • August 2018 (Revised September 2018)
  • Case

LendingClub (A): Data Analytic Thinking (Abridged)

By: Srikant M. Datar and Caitlin N. Bowler
LendingClub was founded in 2006 as an alternative, peer-to-peer lending model to connect individual borrowers to individual investor-lenders through an online platform. Since 2014 the company has worked with institutional investors at scale. While the company assigns... View Details
Keywords: Data Science; Data Analytics; Investing; Loans; Investment; Financing and Loans; Analytics and Data Science; Analysis; Forecasting and Prediction; Business Model
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  • 2012
  • Working Paper

What Do Managers Do? Exploring Persistent Performance Differences among Seemingly Similar Enterprises

By: Robert Gibbons and Rebecca Henderson
Social networks and social groups have both been seen as important to discouraging malfeasance and supporting the global pro-social norms that underlie social order, but have typically been treated either as pure substitutes or as having completely independent effects.... View Details
Keywords: Social Norms; Social Networks; Triadic Closure; Social Groups; Group Identity; Groups and Teams; Identity; Performance Consistency; Social and Collaborative Networks; Societal Protocols; Social Media
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  • Research Summary

Bringing Worlds Together: Cultural Brokerage in Multicultural Teams (Dissertation)

Multicultural teams are becoming increasingly prevlaent and crucial for organizational success, yet they face many challenges that stem from their cultural differences. How can multicultural teams mitigate the risks of working across... View Details
Keywords: Cultural Brokerage; Multicultural Teams; Cross-cultural Collaboration; Creativity
  • September 2019
  • Article

The Persistence of Broadband User Behavior: Implications for Universal Service and Competition Policy

By: Andre Boik, Shane Greenstein and Jeffrey Prince
In several markets, firms compete not for consumer expenditure but consumer attention. We examine user priorities over the allocation of their time, and interpret that behavior in light of salient tensions in policy discussions over universal service, data caps, and... View Details
Keywords: Broadband Service; Attention Allocation; Consumer Behavior; Household; Internet and the Web; Competition; Policy
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  • February 2011 (Revised September 2016)
  • Case

Investcorp and the Moneybookers Bid

By: Matthew Rhodes-Kropf, Carin-Isabel Knoop and Nori Gerardo Lietz
In January 2007, Hazem Ben-Gacem, managing director and co-head of Investcorp Technology Partners (ITP), needs to decide what to bid at an auction for Moneybookers Limited, one of the top three e-payment solution providers in Europe. However, approximately 70% of... View Details
Keywords: Business Startups; Games, Gaming, and Gambling; Private Equity; Investment; Auctions; Bids and Bidding; Valuation; Europe; United States
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  • March 2001 (Revised September 2005)
  • Case

Madison Avenue: Digital Media Services (C)

By July 2000, Madison Avenue had experienced extraordinary growth in sales, employees, clients, and service offerings. From late 1999 to July 2000, the company had taken several initiatives to redesign its internal processes so that the firm could continue to grow,... View Details
Keywords: Service Operations; Digital Marketing; Product Development; Growth and Development Strategy; Advertising Industry
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  • 10 Sep 2014
  • HBS Seminar

Ben Edelman, Harvard Business School

    Markups and Cost Passthrough Along the Supply Chain

    We study markups and pricing strategies along the supply chain. Our unique dataset combines detailed price and cost information from a large global manufacturer with matched retail prices collected online for the period July 2018 through June 2023. We show that... View Details
    • 2025
    • Book

    Negotiation: The Game Has Changed

    By: Max Bazerman
    The world has changed dramatically in just the past few years—and so has the game of negotiation. COVID-19, Zoom, political polarization, the online economy, increasing economic globalization, and greater workplace diversity—all have transformed the who, what, where,... View Details
    Keywords: Negotiation; Change
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    • November–December 2024
    • Article

    Outcome-Driven Dynamic Refugee Assignment with Allocation Balancing

    By: Kirk Bansak and Elisabeth Paulson
    This study proposes two new dynamic assignment algorithms to match refugees and asylum seekers to geographic localities within a host country. The first, currently implemented in a multi-year pilot in Switzerland, seeks to maximize the average predicted employment... View Details
    Keywords: AI and Machine Learning; Refugees; Geographic Location; Employment
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    • April 2025
    • Article

    Serving with a Smile on Airbnb: Analyzing the Economic Returns and Behavioral Underpinnings of the Host’s Smile

    By: Shunyuan Zhang, Elizabeth Friedman, Kannan Srinivasan, Ravi Dhar and Xupin Zhang
    Non-informational cues, such as facial expressions, can significantly influence judgments and interpersonal impressions. While past research has explored how smiling affects business outcomes in offline or in-store contexts, relatively less is known about how smiling... View Details
    Keywords: Sharing Economy; Airbnb; Image Feature Extraction; Machine Learning; Facial Expressions; Prejudice and Bias; Nonverbal Communication; E-commerce; Consumer Behavior; Perception
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    • May 28, 2019
    • Other Article

    How Russia Found a Disinformation Haven in America

    By: Rawi Abdelal and Galit Goldstein
    The Mueller Report established that “the Russians” undertook information operations campaigns to meddle in the 2016 U.S. presidential election. Though this has been clear for a long time, Americans continue to discuss Russian information operations in the wrong way.... View Details
    Keywords: Elections; Donald Trump; Political Elections; National Security; Information Technology; Governing Rules, Regulations, and Reforms; Social Media; Russia; United States
    Related
    • March 2018
    • Teaching Note

    Making Target the Target: Boycotts and Corporate Political Activity (A) and (B)

    By: Nien-hê Hsieh and Victor Wu
    Through the challenges facing Target, the case examines the ways in which corporations can become involved in political and legislative debates and processes, ranging from campaign contributions to lobbying. In 2016, Target CEO Brian Cornell must determine how to... View Details
    Keywords: Public Opinion; Social Issues; Corporate Social Responsibility and Impact; Mission and Purpose; Problems and Challenges; Laws and Statutes; Rights; Crisis Management; Risk Management; Media; Political Elections; Taxation; Corporate Accountability; Values and Beliefs; Fairness; Diversity; Customers; Communication; Business and Government Relations; Retail Industry; United States
    Related
    • 2016
    • Book

    Innovation Policy and the Economy, Volume 17

    By: Shane Greenstein, Josh Lerner and Scott Stern
    The seventeenth volume of the National Bureau of Economic Research’s Innovation Policy and the Economy provides an accessible forum for bringing the work of leading academic researchers to an audience of policymakers and those interested in the interaction... View Details
    Keywords: Innovation and Invention; Technological Innovation; Governance; Policy; Economy
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    • 2011
    • Article

    Group Size and Incentives to Contribute: A Natural Experiment at Chinese Wikipedia

    By: Michael Zhang and Feng Zhu
    In this paper, we examine the causal relationship between group size and incentives to contribute in the setting of Chinese Wikipedia, the Chinese language version of an online encyclopedia that relies entirely on voluntary contributions. The group at Chinese Wikipedia... View Details
    Keywords: Rights; Motivation and Incentives; Internet and the Web; Valuation; Groups and Teams; Knowledge Sharing; Behavior; Satisfaction; Size; Government and Politics; Economics; Information Technology Industry; Hong Kong; Taiwan; Singapore
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    • September 2011
    • Module Note

    Orientation to Leadership Intelligence Days, 2011

    By: Joshua D. Margolis and Anthony J. Mayo
    Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit and there is a desire to... View Details
    Keywords: Budgets and Budgeting; Borrowing and Debt; Investment Return; Resource Allocation; Marketing Communications; Marketing Strategy; Consumer Behavior; Online Technology; Beauty and Cosmetics Industry
    Related
    • Web

    Jana Kierstead | About

    Executive Director, Jana leads a team of over 300 full-time professionals who manage the lifelong relationship students have with the School, from admissions and financial aid to student life and career services to reunions and lifelong learning. In 2013, Jana was... View Details
    • 30 Oct 2018
    • First Look

    New Research and Ideas, October 30, 2018

    case:https://hbsp.harvard.edu/product/517078-PDF-ENG Harvard Business School Case 619-015 Booking.com The case reveals how Booking.com has become the world's leading travel accommodation platform. The company has put online... View Details
    Keywords: Dina Gerdeman