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Publications

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  • All HBS Web  (5,398)
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  • Web

Reunions - Alumni

interest in any of these volunteer opportunities, click on the Volunteer Now button above. An HBS staff member will follow up with you. Interested in Volunteering? Login to Volunteer Make a Gift INVEST IN LEADERS & IDEAS GIVE TO HBS... View Details
  • Web

Online Learning Model | HBS Online

yourself in a dynamic, interactive learning experience. You’ll engage in a new activity every three to five minutes and apply your knowledge through polls, quizzes, and problem-solving exercises designed to accelerate and reinforce your learning. Exchange View Details
  • 11 May 2016
  • Research & Ideas

Fix This! Why is it so Painful to Buy a New Car?

such a relationship with the reps at her car seller. She has bought a multitude of products from them, but is convinced they have no idea who she is, how much she has spent, or her preferences. It’s as if no record of her previous... View Details
Keywords: by Sean Silverthorne; Auto
  • 18 Sep 2017
  • Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

recently, it has allowed companies to reap creative ideas on product improvements directly from their customers  (Lay's flavored potato chips).  And it has also managed to get brands into trouble (United Breaks Guitars). The smash hit Old... View Details
Keywords: by Dina Gerdeman; Advertising; Technology
  • 21 Feb 2005
  • Op-Ed

Is Business Management a Profession?

professionalism is the idea that, even when serving private clients, professionals are providing a public good. In economics, the provision of public goods has been widely recognized as a case that creates exceptions to the rules... View Details
Keywords: by Rakesh Khurana, Nitin Nohria & Daniel Penrice
  • 24 Nov 2015
  • Blog Post

What is an HBS MyTake?

from hearing about the conditions in which students grew up, to hardships they've faced, to things they've invented and business they've started, to academic and athletic achievements I had no idea about. That's the best part about... View Details
  • 01 Jun 2023
  • News

From Big Pharma to Startup

confidence that what we were working on resonated with people and was important and valuable and venture-backable,” he says. Nurturing Breakthrough Ideas READ MORE STORIES Nurturing Breakthrough Ideas READ... View Details
Keywords: April White
  • 20 Jan 2023
  • Blog Post

The Importance of Mentorship: A Conversation With Professor Ting Zhang

mentoring, coaching, or sponsoring) is something that organically develops. Rather, it needs to be cultivated. When we work with organizational partners, all of them are enthused about creating programs aimed to help new employees seek out mentorship, but fewer are... View Details
  • Profile

Tim Kluska

solving? I was always intrigued by the case method, but I was skeptical that “learning from my peers” could beat the depth of an academic lecture. I couldn't have been more wrong. I'm reminded every day of the case method's value when I hear the breadth of... View Details
  • Research Summary

Consumer-Brand Relationships

Susan M. Fournier is conducting extensive research into the relationships consumers form with brands. Her work builds on the premise that, although marketers espouse the notion of relationships in current thought and practice, none have theoretically maximized the... View Details
  • July 2024
  • Case

Roja Garimella: Developing a Founder's Judgment

By: Reza Satchu and Patrick Sanguineti
Roja Garimella’s path to becoming a founder was anything but straight. Setting her sights on a career in medicine since childhood, she committed to medical school with her acceptance to college. And yet, throughout her studies, she continually explored alternative... View Details
Keywords: Entrepreneurship; Personal Development and Career; Entrepreneurial Finance; Business Startups; Judgments; Financial Services Industry; Health Industry
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Satchu, Reza, and Patrick Sanguineti. "Roja Garimella: Developing a Founder's Judgment." Harvard Business School Case 825-006, July 2024.
  • July 2015
  • Case

Uncharted Play (A)

By: Shikhar Ghosh and Ali Huberlie
The case recounts the process of launching an early stage venture, from idea conception through initial efforts to validate the concept, followed by product launch, and fund raising. It emphasizes the Customer Value Proposition of the business model, and asks – Who is... View Details
Keywords: Early Stage; Female Protagonist; Value Proposition; Team Building; Founders' Agreements; Start-up; Entrepreneurship; Business Model; Business Startups; Sports; United States; North America; Nigeria; Africa
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Ghosh, Shikhar, and Ali Huberlie. "Uncharted Play (A)." Harvard Business School Case 816-018, July 2015.
  • April 2009
  • Article

How to Market in a Downturn

By: John A. Quelch and Katherine Jocz
This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Because no two recessions are exactly alike, marketers find themselves in poorly... View Details
Keywords: Customers; Economic Slowdown and Stagnation; Spending; Marketing Strategy; Consumer Behavior; Segmentation
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Quelch, John A., and Katherine Jocz. "How to Market in a Downturn." Harvard Business Review 87, no. 4 (April 2009): 52–62.
  • 2009
  • Working Paper

Corrigendum to 'Resource-Monotonicity for House Allocation Problems'

By: Bettina-Elisabeth Klaus and Lars Ehlers

Ehlers and Klaus (2003) study so-called house allocation problems and claim to characterize all rules satisfying efficiency, independence of irrelevant objects, and resource-monotonicity on two preference domains (Ehlers and Klaus, 2003, Theorem 1).... View Details

Keywords: Equality and Inequality; Resource Allocation
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Klaus, Bettina-Elisabeth, and Lars Ehlers. "Corrigendum to 'Resource-Monotonicity for House Allocation Problems'." Harvard Business School Working Paper, No. 09-110, March 2009.
  • November 2007
  • Article

If Private Equity Sized Up Your Business

By: Robert C. Pozen
This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. As the dust settles on the recent frenzy of private equity deals (including... View Details
Keywords: Mergers and Acquisitions; Capital Structure; Private Equity; Investment Return; Governing and Advisory Boards; Executive Compensation; Business and Shareholder Relations; Value Creation; Financial Services Industry
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Pozen, Robert C. "If Private Equity Sized Up Your Business." Harvard Business Review 85, no. 11 (November 2007).
  • 2007
  • Working Paper

A Taste For Obscurity: An Individual-Level Examination of 'Long Tail' Consumption

By: Anita Elberse
Because online retailers are often able to provide products in a more cost-efficient manner than bricks-and-mortar stores, online channels are characterized by a vast assortment of products. Proponents of the "long tail" principle recently argued that the demand for... View Details
Keywords: Decision Choices and Conditions; Consumer Behavior; Distribution Channels; Product; Renting or Rental; Online Technology; Motion Pictures and Video Industry; Music Industry; Retail Industry
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Elberse, Anita. "A Taste For Obscurity: An Individual-Level Examination of 'Long Tail' Consumption." Harvard Business School Working Paper, No. 08-008, August 2007.
  • 01 Sep 2023
  • News

Research Brief: Making Way for Moonshots

Josh Krieger (Courtesy subject) Josh Krieger (Courtesy subject) Many innovations in modern medicine have come about due to cutting-edge drugs—advances that required both a scientific leap and a willingness to take risks. And while most pharmaceutical companies would... View Details
Keywords: Jen McFarland Flint
  • 09 May 2023
  • Research & Ideas

Where to Find Remote Work Now: 250 Million Job Postings Paint a Complex Picture

Road, Most Commuters Text and Email While Driving What Companies Want Most in a CEO: A Good Listener Feedback or ideas to share? Email the Working Knowledge team at hbswk@hbs.edu. Image: iStockphoto/Oscar Gutierrez Zozulia View Details
Keywords: by Rachel Layne
  • 10 Feb 2023
  • Research & Ideas

COVID-19 Lessons: Social Media Can Nudge More People to Get Vaccinated

exploring ways to leverage social media to have a positive social impact. You Might Also Like: Why We Still Need Twitter: How Social Media Holds Companies Accountable Addressing Racial Discrimination on Airbnb When Design Enables Discrimination: Learning from... View Details
Keywords: by Scott Van Voorhis; Health; Technology
  • Web

2018 Financial Risk and Regulation Survey - Behavioral Finance & Financial Stability

was too aggressive and 22% stated it was not aggressive enough. Figure 11: Post-crisis Regulatory Changes Unsurprisingly, respondents differed on the best way to approach the issue of "too big to fail", the idea that some financial... View Details
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