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Show Results For
- All HBS Web
(10,201)
- People (19)
- News (2,561)
- Research (5,796)
- Events (63)
- Multimedia (188)
- Faculty Publications (4,581)
- January 2019
- Supplement
Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis
By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Luckily, an old consumer research study on the Nestlé Crunch Bar... View Details
Keywords: Brand Management; Market Research; Brand Positioning; Value Proposition; Consumer Products; Fast Moving Consumer Goods; Qualitative Methods; Zaltman Metaphor Elicitation Technique; ZMET; Data Analysis; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Marketing Communications; Analytics and Data Science; Analysis; Consumer Products Industry; Food and Beverage Industry; Advertising Industry; United States; North America; Italy
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis." Harvard Business School Supplement 519-062, January 2019.
- September 2014
- Case
Havas: Change Faster
By: Karim R. Lakhani and Michael L. Tushman
As of 2013, Havas was the 6th largest global advertising, digital, and communications group in the world. Headquartered in Paris, France, the group was highly decentralized, with semi-independent agencies in more than 100 countries offering a variety of services. The... View Details
Keywords: Advertising Agency; Open Innovation; Commercials; Digital Media; Digital Transition; Advertising; Digital Marketing; Advertising Campaigns; Acquisition; Change Management; Disruption; Transformation; Advertising Industry; Communications Industry
Lakhani, Karim R., and Michael L. Tushman. "Havas: Change Faster." Harvard Business School Multimedia/Video Case 615-702, September 2014.
- 11 Jun 2007
- Lessons from the Classroom
Teaching the Next Generation of Energy Executives
You may think that being an energy executive—especially a manager in a leading oil company—might be the easiest job around. Just flip the production switch, and watch gas prices head toward $4 a gallon. But students enrolled in Harvard Business School professor Forest... View Details
- 20 Jan 2016
- News
The Power of Presence at the Podium
- 2022
- White Paper
Census II of Free and Open Source Software - Application Libraries
By: Frank Nagle, James Dana, Jennifer Hoffman, Steven Randazzo and Yanuo Zhou
Produced in partnership with Harvard Laboratory for Innovation Science (LISH) and the Open Source Security Foundation (OpenSSF), Census II is the second investigation into the widespread use of Free and Open Source Software (FOSS). The Census II effort utilizes data... View Details
Nagle, Frank, James Dana, Jennifer Hoffman, Steven Randazzo, and Yanuo Zhou. "Census II of Free and Open Source Software - Application Libraries." White Paper, Linux Foundation and Laboratory for Innovation Science at Harvard, March 2022.
- Working Paper
The Composition and Dynamics of Technology-Enabled Entrepreneurship
By: Innessa Colaiacovo, Daniel P. Gross and Jorge Guzman
Using data on nearly all U.S. business registrations since the turn of the twentieth century, and a set of 386 major technologies invented over this period, we study the level, composition, and dynamics of entrepreneurial activity around new technology. We find a... View Details
Colaiacovo, Innessa, Daniel P. Gross, and Jorge Guzman. "The Composition and Dynamics of Technology-Enabled Entrepreneurship." SSRN Working Paper Series, No. 4383445, March 2023. (Revise and Resubmit: Strategic Management Journal.)
- 29 Sep 2020
- Working Paper Summaries
Centrino and the Restructuring of Wi-Fi Supply
- 2024
- Article
State Capacity and Varieties of Climate Policy
By: Jonas Meckling and Ari Benkler
Countries vary in the adoption of sticks and carrots in climate policy. Differences in institutional capacity and fiscal space shape national policies. This matters for the effectiveness of national mitigation efforts and the extent of international conflict over... View Details
Meckling, Jonas, and Ari Benkler. "State Capacity and Varieties of Climate Policy." Art. 9942. Nature Communications 15 (2024).
- October 2018 (Revised July 2019)
- Case
Sidewalk Labs: Privacy in a City Built from the Internet Up
By: Leslie K. John, Mitchell Weiss and Julia Kelley
Email mking@hbs.edu for a courtesy copy.
By the time Dan Doctoroff, CEO of Sidewalk Labs, began hosting a Reddit “Ask Me Anything” session in January 2018, he had only nine months remaining to convince the people... View Details
By the time Dan Doctoroff, CEO of Sidewalk Labs, began hosting a Reddit “Ask Me Anything” session in January 2018, he had only nine months remaining to convince the people... View Details
Keywords: Public Entrepreneurship; Govtech; CivicTech; Smart Cities; City Innovation; Government Innovation; Privacy; Sidewalk Labs; Dan Doctoroff; Entrepreneurship; Public Sector; Consumer Behavior; Governance; Business and Government Relations; Innovation and Invention; Technology Industry; Public Administration Industry; Transportation Industry; Real Estate Industry; Canada
John, Leslie K., Mitchell Weiss, and Julia Kelley. "Sidewalk Labs: Privacy in a City Built from the Internet Up." Harvard Business School Case 819-024, October 2018. (Revised July 2019.) (Email mking@hbs.edu for a courtesy copy.)
- 19 Dec 2016
- Blog Post
The Making of An Internship: Impact
influence an organizations’ success longterm. Watch as three Class of 2017 students highlight the projects they worked on during their summer internships, and the impacts they made. Francesca Ioffreda created the business case for a new... View Details
Keywords: All Industries
- September 2024 (Revised March 2025)
- Case
Burn the Gondolas? Venice, the Ghetto, and the Seasons of Capitalism
By: Sophus A. Reinert, Charlotte Robertson and Robert Fredona
This case uses the history of Venice—from the driving of the first pylons in the lagoon to the abdication of the city’s last doge, across the ages of Marco Polo and Vivaldi—to explore the invention and global diffusion of capitalism, as well as the cyclical rise and... View Details
Reinert, Sophus A., Charlotte Robertson, and Robert Fredona. "Burn the Gondolas? Venice, the Ghetto, and the Seasons of Capitalism." Harvard Business School Case 725-006, September 2024. (Revised March 2025.)
- 2011
- Case
CSCEC: Transformation and Development
By: F. Warren McFarlan, Donghong Li and Hong Zhang
In 2001, CSCEC, the largest residential building constructor in China, greeted its new General Manager, Wenjie Sun, who was the President of China Overseas, a Hong Kong-listed subsidiary of CSCEC. In the following 9 years, Sun strived to advance the transformation and... View Details
McFarlan, F. Warren, Donghong Li, and Hong Zhang. "CSCEC: Transformation and Development." Tsinghua University Case, 2011.
- 2016
- Article
Peer-to-Peer Markets
By: Liran Einav, Chiara Farronato and Jonathan Levin
Peer-to-peer markets such as eBay, Uber, and Airbnb allow small suppliers to compete with traditional providers of goods or services. We view the primary function of these markets as making it easy for buyers to find sellers and engage in convenient, trustworthy... View Details
Keywords: Peer-to-peer; Online Platforms; Matching; Innovation; Digital Platforms; Marketplace Matching; Market Design; Internet and the Web; Technology Adoption; Network Effects; Market Entry and Exit
Einav, Liran, Chiara Farronato, and Jonathan Levin. "Peer-to-Peer Markets." Annual Review of Economics 8 (2016): 615–635.
- 30 Mar 2023
- Blog Post
Amager Bakke: A Look into the Future of Waste Incineration
In January 2023, Professors Willy Shih and Mike Toffel led more than 40 HBS MBA students on site visits to witness the energy transition and innovative sustainable production activities throughout Denmark and the Netherlands, in their new... View Details
- Article
The Rise of the Urban Entrepreneur
By: M. E. Porter
Porter, M. E. "The Rise of the Urban Entrepreneur." Special Issue on The State of Small Business. Inc. 17, no. 7 (May 16, 1995).
- 12 Aug 2019
- Working Paper Summaries
Case Histories of Significant Medical Advances
- 01 Oct 2015
- News
The Rise of the Angel Investor
- 27 Nov 2021
- News