Publications

January 1995 (Revised March 1995)
Teaching Note

Toupargel TN

By: David E. Bell

Keywords: Food and Beverage Industry; France

November 1994
Case

American Rice, Inc. in Vietnam

By: Ray A. Goldberg and Quintus Travis

Describes the first major joint venture between a U.S. and Vietnam rice company with reqard to the world rice trade. What are the opportunities and what are the challenges? View Details

Keywords: Joint Ventures; Trade; Global Range; Problems and Challenges; Opportunities; Food and Beverage Industry; Viet Nam; United States

Educators

January 1992 (Revised October 1993)
Teaching Note

ValuPlus Supermarkets, Inc., Teaching Note

By: Walter J. Salmon

Keywords: Food and Beverage Industry

March 1991
Teaching Note

Pepsi-Cola Fountain Beverage Division: Tea Breeze, Teaching Note

By: Frank V. Cespedes

Keywords: Food and Beverage Industry

January 1984 (Revised January 1994)
Teaching Note

International Foodstuffs, Teaching Note

By: David E. Bell

Keywords: Food and Beverage Industry

February 1991
Teaching Note

Frito-Lay, Inc. (A), Teaching Note

By: Frank V. Cespedes

Keywords: Food and Beverage Industry

June 1990 (Revised June 2004)
Teaching Note

Nestle Alimentana S.A. -- Infant Formula (Abridged) TN

By: James E. Austin and Tomas Otto Kohn

Teaching Note for (9-590-070). View Details

Keywords: Nutrition; Food and Beverage Industry

April 1990
Case

Perrier Recall: A Source of Trouble

By: Stephen A. Greyser and Norman Klein

When a laboratory discovered traces of the carcinogen benzene in bottles of Perrier, Group Perrier of America immediately announced a voluntary U.S. recall of all Perrier brand imported water. This case describes press coverage of the U.S. recall and the worldwide... View Details

Keywords: Crisis Management; Food and Beverage Industry

November 1989
Case

Original Italian Pasta Products Co., Inc.

By: Ray A. Goldberg

Keywords: Food and Beverage Industry

July 1988
Teaching Note

Cape Cod Potato Chips, Inc., Teaching Note

By: Ray A. Goldberg

Keywords: Food and Beverage Industry

May 1986
Case

U.S. Retail Coffee Market (A), Software Case

By: Benson P. Shapiro

Keywords: Food and Beverage Industry; United States

September 1985
Case

H.J. Heinz Co.: Plastic Bottle Ketchup (B)

By: John A. Quelch

The Heinz Ketchup product manager discovers she does not have sufficient finished inventory and production capacity to meet trade demand for a new plastic bottle ketchup. Alternatives include cancelling promotion events and putting the trade on allocation. View Details

Keywords: Distribution; Crisis Management; Innovation and Invention; Product Marketing; Food and Beverage Industry

Educators

April 1982
Case

Total Cereal

By: Stephen A. Greyser and John A. Quelch

Keywords: Food and Beverage Industry

September 1980
Teaching Note

Dunkin' Donuts (C), Teaching Note

By: Hirotaka Takeuchi

Keywords: Food and Beverage Industry

October 1979 (Revised May 1980)
Case

Dunkin' Donuts (B): Field Management

By: Hirotaka Takeuchi

Keywords: Performance Evaluation; Franchise Ownership; Food and Beverage Industry

July 1979 (Revised April 1980)
Case

Dunkin' Donuts (A): Company Background

By: Hirotaka Takeuchi

Keywords: Food and Beverage Industry

February 1967 (Revised December 1980)
Case

Quaker Oats Co.: Life Cereal

By: Walter J. Salmon

Keywords: Food and Beverage Industry

May 1989 (Revised September 1989)
Case

Jacobs Suchard: Reorganizing for 1992

By: Robert G. Eccles Jr.

Jacobs Suchard, the Swiss-based coffee and chocolate producer, is preparing for the common market and EEC 1992. At the time of the case, the company is still organized toward independent, local country markets, and believes it must move toward a more global... View Details

Keywords: Organizational Change and Adaptation; Expansion; Organizational Structure; Markets; Global Strategy; Food and Beverage Industry; Switzerland

Educators