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  • All HBS Web  (11,694)
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    Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision-Making

    Price is a key factor in most purchases, but can be presented at different stages of decision-making prior to a purchase. We looked at how the order of  price and product information might impact decision-making... View Details

    • Article

    The (Perceived) Meaning of Spontaneous Thoughts

    By: Carey K. Morewedge, Colleen Giblin and Michael I. Norton
    Spontaneous thoughts, the output of a broad category of uncontrolled and inaccessible higher-order mental processes, arise frequently in everyday life. The seeming randomness by which spontaneous thoughts arise might give people good reason to dismiss them as... View Details
    Keywords: Spontaneous Thoughts; Self-Insight; Meaning; Attribution; Judgment And Decision Making; Decision Making; Cognition and Thinking
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    Morewedge, Carey K., Colleen Giblin, and Michael I. Norton. "The (Perceived) Meaning of Spontaneous Thoughts." Journal of Experimental Psychology: General 143, no. 4 (August 2014): 1742–1754.
    • 15 Feb 2022
    • Book

    When Working Harder Doesn’t Work, Time to Reinvent Your Career

    Decades ago, a talented young musician pursued his childhood dream of becoming the world’s greatest French horn player, studying with great teachers, attending music festivals, and always earning first chair. At 19, he dropped out of college to tour the world, his goal... View Details
    Keywords: by Avery Forman
    • March 2012
    • Article

    The Influence of Prior Industry Affiliation on Framing in Nascent Industries: The Evolution of Digital Cameras

    By: Mary J. Benner and Mary Tripsas
    New industries sparked by technological change are characterized by high technological, market, and competitive uncertainty. In this paper we explore how a firm's conceptualization of products in this context, reflected in its introduction of product features, is... View Details
    Keywords: Technology; Transformation; Risk and Uncertainty; Competitive Strategy; Product; Values and Beliefs; Mathematical Methods; Power and Influence; Behavior; Experience and Expertise; Design; Market Entry and Exit; Employment Industry; Computer Industry
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    Benner, Mary J., and Mary Tripsas. "The Influence of Prior Industry Affiliation on Framing in Nascent Industries: The Evolution of Digital Cameras." Strategic Management Journal 33, no. 3 (March 2012): 277–302.
    • July 2024
    • Case

    Knowledge-Enabled Financial Advice: Digital Transformation at Edward Jones

    By: Lauren Cohen, Richard Ryffel, Grace Headinger and Sophia Pan
    Edward Jones, a wealth management advisory firm that prided itself on its interpersonal connections and face-to-face interactions, was eager to augment their services with AI capabilities. Built on 1-to-1 close-knit relationships, the firm had more than 15,000 offices... View Details
    Keywords: Fintech; Innovation And Strategy; Financial Advisors; Big Data; Artificial Intelligence; Digitization; Financial Institutions; Business Strategy; Competitive Advantage; Technology Adoption; Business Plan; Technological Innovation; Interpersonal Communication; Communication Intention and Meaning; Communication Strategy; Transformation; Employee Stock Ownership Plan; Disruptive Innovation; Innovation Strategy; Innovation and Management; Innovation Leadership; Knowledge Acquisition; Knowledge Use and Leverage; Customer Relationship Management; AI and Machine Learning; Digital Strategy; Financial Services Industry; St. Louis; Missouri; United States; Canada
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    Cohen, Lauren, Richard Ryffel, Grace Headinger, and Sophia Pan. "Knowledge-Enabled Financial Advice: Digital Transformation at Edward Jones." Harvard Business School Case 225-009, July 2024.
    • Article

    Avoiding Overhead Aversion in Charity

    By: Uri Gneezy, Elizabeth A. Keenan and Ayelet Gneezy
    Donors tend to avoid charities that dedicate a high percentage of expenses to administrative and fundraising costs, limiting the ability of nonprofits to be effective. We propose a solution to this problem: Use donations from major philanthropists to cover overhead... View Details
    Keywords: Marketing Strategy; Philanthropy and Charitable Giving
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    Gneezy, Uri, Elizabeth A. Keenan, and Ayelet Gneezy. "Avoiding Overhead Aversion in Charity." Science 346, no. 6209 (October 31, 2014): 632–635.
    • Article

    Marketing Complex Financial Products in Emerging Markets: Evidence from Rainfall Insurance in India

    By: Sarthak Gaurav, Shawn A. Cole and Jeremy Tobacman
    Recent financial liberalization in emerging economies has led to the rapid introduction of new financial products. Lack of experience with financial products, low levels of education, and low financial literacy may slow adoption of these products. This article reports... View Details
    Keywords: Literacy; Insurance; Marketing; Decisions; Demand and Consumers; Financial Instruments; Emerging Markets; Education; Personal Finance; Agribusiness; Developing Countries and Economies; Innovation and Invention; Gujarat
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    Gaurav, Sarthak, Shawn A. Cole, and Jeremy Tobacman. "Marketing Complex Financial Products in Emerging Markets: Evidence from Rainfall Insurance in India." Journal of Marketing Research (JMR) 48, no. SPL (November 2011): S150–S162.
    • 14 Jun 2013
    • News

    Auto-Repair Shops Tend to Overcharge Women, Except When They Don't

    • September 1994 (Revised September 1994)
    • Case

    Acer Group, The: Vision for the Year 2000

    By: D. Quinn Mills and Richard C. Wei
    In the early 1990s, Acer, Inc. set two goals: to be a top-five PC company worldwide in 1995 and to be a global consortium of companies by the year 2000. The company identified potential obstacles concerning capital, image, number of experienced international managers,... View Details
    Keywords: Mission and Purpose; Goals and Objectives; Management Analysis, Tools, and Techniques; Organizational Structure; Global Strategy; Multinational Firms and Management; Experience and Expertise; Marketing Strategy; Production; Rank and Position; Business Strategy; Capital; Computer Industry; Japan
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    Mills, D. Quinn, and Richard C. Wei. "Acer Group, The: Vision for the Year 2000." Harvard Business School Case 495-001, September 1994. (Revised September 1994.)
    • November 2007
    • Article

    A Model of Consumer Learning for Service Quality and Usage

    By: Raghuram Iyengar, Asim Ansari and Sunil Gupta
    In many services, e.g., the wireless service industry, consumers choose a service plan based on their expected consumption. In such situations, consumers experience two forms of uncertainty. First, consumers may be uncertain about the quality of their service provider... View Details
    Keywords: Experience and Expertise; Customer Value and Value Chain; Learning; Price; Knowledge Use and Leverage; Marketing Strategy; Consumer Behavior; Service Delivery; Quality; Risk and Uncertainty; Service Industry
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    Iyengar, Raghuram, Asim Ansari, and Sunil Gupta. "A Model of Consumer Learning for Service Quality and Usage." Journal of Marketing Research (JMR) 44, no. 4 (November 2007): 529–544.
    • Program

    Families in Business

    enterprise who meet any of the above criteria are also invited to apply on their own. Learning and Living at HBS When you participate in an Executive Education program on the HBS campus, you enter an immersive experience where every... View Details
    • 14 Nov 2023
    • Research & Ideas

    The Network Effect: Why Companies Should Care About Employees’ LinkedIn Connections

    the potential contributions of job candidates. “Managers, when they hire somebody, know to look for many different qualities. How well-educated are you? How much job experience do you have?” Nagle says. “Today, in some jobs, such as sales... View Details
    Keywords: by Ben Rand
    • October 2009 (Revised January 2010)
    • Case

    The University of Notre Dame Endowment

    By: Andre F. Perold and Paul Michael Buser
    The Endowment Model of Investing, which was based on creating high risk-adjusted performance through diversification, a long time horizon, top-notch outside managers, and illiquid investments, had served Notre Dame and other large universities well over the past... View Details
    Keywords: Financial Crisis; Higher Education; Asset Management; Private Equity; Financial Liquidity; Investment; Risk Management; Performance Evaluation; Education Industry; Financial Services Industry
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    Perold, Andre F., and Paul Michael Buser. "The University of Notre Dame Endowment." Harvard Business School Case 210-007, October 2009. (Revised January 2010.)
    • 2005
    • Chapter

    On Coaches, Counsellors, Facilitators and Behavioural Consultants.

    Executive coaches, career counsellors, psychotherapists, group facilitators and behavioural consultants all have overlapping, yet different areas of expertise. To make an informed decision about the kind of long-term leadership development program you want, it is... View Details
    Keywords: Experience and Expertise; Decisions; Learning; Leadership Development; Outcome or Result; Programs; Behavior
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    Wood, Jack D., and Gianpiero Petriglieri. "On Coaches, Counsellors, Facilitators and Behavioural Consultants." In Mastering Executive Education: How to Combine Content with Context and Emotion, edited by Paul J. Strebel and Tracy Keys, 155–169. London: Financial Times Prentice Hall, 2005.
    • Research Summary

    An Empirical Approach to Understanding Privacy Valuation

    The purpose of this research is to detect the presence of sophisticated economic motives behind individual concerns for privacy. Recent theories of privacy demands in commercial contexts have assumed an economically aware and sophisticated consumer, capable of... View Details
    • Spring 2025
    • Article

    An Insider’s Perspective on How to Reduce Fraud in the Social Sciences

    By: Max Bazerman
    I will describe how a fraudulent paper developed and offer insights into the institutional changes that are needed. I was a co-author on a paper described as a “clusterfake” due to at least two frauds allegedly occurring in the same paper. I will use my knowledge of... View Details
    Keywords: Ethics; Research
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    Bazerman, Max. "An Insider’s Perspective on How to Reduce Fraud in the Social Sciences." Journal of Law, Medicine & Ethics 53, no. 1 (Spring 2025): 6–10.
    • 20 Apr 2012
    • News

    The American Connection

      TED Institute

      While email and mobile technology have greatly accelerated the way we do business, Leslie Perlow argues that the always “on” mentality can have a long-term detrimental effect on many organizations. In her sociological experiments at BCG and other organizations, Perlow... View Details
      • 19 Jun 2008
      • News

      Harvard Business School Names Brian Kenny Chief Marketing and Communications Officer

      • 14 Sep 2021
      • News

      Pandemic Has Sped Up Pace that Some Work Skills Become Obsolete by 70 Percent, Survey Finds

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