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      Diffusion Of InnovationRemove Diffusion Of Innovation →

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      • July 2002 (Revised August 2014)
      • Case

      WellSpace Treatment Centers for Complementary and Alternative Medicine (A)

      By: Regina E. Herzlinger, Jun HuangPu and Bing Lin
      How should WellSpace, a venture capital-backed purveyor of alternative health services, expand? Although it was nearing breakeven in its first location, the right business model remained unclear. View Details
      Keywords: Business Model; Entrepreneurship; Venture Capital; Health Care and Treatment; Innovation and Invention; Service Delivery; Health Industry
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      Herzlinger, Regina E., Jun HuangPu, and Bing Lin. "WellSpace Treatment Centers for Complementary and Alternative Medicine (A)." Harvard Business School Case 303-017, July 2002. (Revised August 2014.)
      • Article

      Strategies for the Bottom of the Economic Pyramid: India as a Source of Innovation

      By: V. Kasturi Rangan
      Keywords: Strategy; Economics; Innovation and Invention; India
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      Rangan, V. Kasturi. "Strategies for the Bottom of the Economic Pyramid: India as a Source of Innovation." Reflections (Society for Organizational Learning) 3, no. 4 (Summer 2002): 15–16.
      • May 2002
      • Case

      Mellon Investor Services

      By: Thomas J. DeLong
      James Aramanda, head of Mellon Investor Services, must decide how to change the focus of his business. He works with consultants to create a change strategy to enhance a business that is already doing well. Will he be able to interest his professionals in changing the... View Details
      Keywords: Organizational Change and Adaptation; Change Management; Innovation Leadership; Growth and Development Strategy; Business Strategy; Management Teams; Financial Services Industry; Insurance Industry; United States
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      DeLong, Thomas J. "Mellon Investor Services." Harvard Business School Case 402-036, May 2002.
      • May 2002 (Revised February 2004)
      • Case

      Innovation at Progressive (A): Pay-As-You-Go Insurance

      By: Frances X. Frei and Hanna Rodriguez-Farrar
      Consumer auto insurance is a price-sensitive industry in which customers rarely pay a premium to a provider even for additional service features. Progressive spends more on additional service features than its competitors do; consumers don't pay extra for these... View Details
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      Frei, Frances X., and Hanna Rodriguez-Farrar. "Innovation at Progressive (A): Pay-As-You-Go Insurance." Harvard Business School Case 602-175, February 2004. (Revised from original May 2002 version.)
      • 2002
      • Other Unpublished Work

      A View of Ontario: Ontario's Clusters of Innovation

      By: Michael E. Porter
      In Working Paper 1, A view of Ontario: Ontario's clusters of innovation, we reviewed the importance of clusters of traded industries to an economy's productivity, innovation, and standard of living. Professor Michael Porter of the Institute for Strategy and... View Details
      Keywords: Economics; Growth and Development; Canada
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      Porter, Michael E. "A View of Ontario: Ontario's Clusters of Innovation." Institute for Competitiveness and Prosperity, April 2002.
      • 2002
      • Other Unpublished Work

      Clusters of Innovation Initiative: Pittsburgh

      By: Michael E. Porter
      This regional report examines the composition and performance of the Pittsburgh regional economy, how industry clusters developed and innovation arose, how clusters affected the region's economic future, and how the region can establish a strategy and action program to... View Details
      Keywords: Clusters; Economics; Industry Clusters; Economy; Growth and Development; Pittsburgh
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      Porter, Michael E. "Clusters of Innovation Initiative: Pittsburgh." Council on Competitiveness, Washington, DC, April 2002. (Report.)
      • March 2002 (Revised May 2003)
      • Case

      Supply Chain Close-Up: The Video Vault

      By: V.G. Narayanan and Lisa Brem
      The owners of the Video Vault struggle to determine the optimal stocking levels of home videos in an industry fraught with new technology, new pricing paradigms, and stiff competitive pressure from large national chains. Teaching Purpose: To demonstrate the role of... View Details
      Keywords: Supply Chain Management; Competition; Motivation and Incentives; Price; Technological Innovation; Service Delivery; Entertainment and Recreation Industry
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      Narayanan, V.G., and Lisa Brem. "Supply Chain Close-Up: The Video Vault." Harvard Business School Case 102-070, March 2002. (Revised May 2003.)
      • March 2002
      • Case

      Women and Power: Stories From Around the Globe

      By: Kathleen L. McGinn, Alexis Lefort and Nicole Nasser
      This case uses vignettes and statistics of the broader issue discussed in each vignette to explore some of the ways in which gender is played out in the struggle for power and control. Disenfranchised groups--those not allowed access to critical resources--have little... View Details
      Keywords: Equality and Inequality; Gender; Power and Influence
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      McGinn, Kathleen L., Alexis Lefort, and Nicole Nasser. "Women and Power: Stories From Around the Globe." Harvard Business School Case 902-203, March 2002.
      • March 2002 (Revised January 2003)
      • Case

      Microsoft: Positioning the Tablet PC

      By: Youngme E. Moon and Christina L. Darwall
      Microsoft is preparing for the launch of the Tablet PC, which allows users to use a pen (stylus) to run Windows and Windows applications, annotate documents, and create handwritten documents for later reference or even conversion to text. Microsoft's original equipment... View Details
      Keywords: Technological Innovation; Product Positioning; Market Entry and Exit; Information Infrastructure; Applications and Software; Computer Industry
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      Moon, Youngme E., and Christina L. Darwall. "Microsoft: Positioning the Tablet PC." Harvard Business School Case 502-051, March 2002. (Revised January 2003.)
      • March 2002 (Revised October 2002)
      • Case

      The Museum of Fine Arts, Boston/Fleet Financial Group Sponsorship of Monet in the 20th Century

      By: Stephen A. Greyser and David Crockett
      The Museum of Fine Arts in Boston and Fleet Financial Group's sponsored the Monet in the 20th Century exhibition, the world's largest, in 1998. The case chronicles the solicitation of a large corporate sponsor, as well as the growth and development of their... View Details
      Keywords: Nonprofit Organizations; Finance; Product Development; For-Profit Firms; Partners and Partnerships; Arts; Brands and Branding; Innovation and Invention; Fine Arts Industry; Financial Services Industry; Massachusetts
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      Greyser, Stephen A., and David Crockett. "The Museum of Fine Arts, Boston/Fleet Financial Group Sponsorship of Monet in the 20th Century." Harvard Business School Case 502-059, March 2002. (Revised October 2002.)
      • February 2002 (Revised October 2005)
      • Case

      BMWFilms

      By: Youngme E. Moon and Kerry Herman
      Jim McDowell, VP of marketing at BMW North America, is debating how to follow up the success of his latest marketing campaign, "BMWFilms." This campaign features five short films for the Internet, directed by some of the hottest young directors in Hollywood. By all... View Details
      Keywords: Consumer Behavior; Internet and the Web; Marketing Strategy; Film Entertainment; Innovation and Invention; Auto Industry; North and Central America
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      Moon, Youngme E., and Kerry Herman. "BMWFilms." Harvard Business School Case 502-046, February 2002. (Revised October 2005.)
      • February 2002 (Revised April 2011)
      • Case

      The Future of Hybrid Electric Vehicles

      By: John T. Gourville, Alice Tzou and David Lane
      Set in 2002, this case looks at the potential for hybrid electric vehicles in the United States. Looks at the pressures on the automotive industry to produce a commercially viable, environmentally friendly vehicle and the consumer behavior surrounding purchase of those... View Details
      Keywords: Technological Innovation; Marketing Strategy; Consumer Behavior; Environmental Sustainability; Technology Adoption; Auto Industry; United States
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      Gourville, John T., Alice Tzou, and David Lane. "The Future of Hybrid Electric Vehicles." Harvard Business School Case 502-025, February 2002. (Revised April 2011.)
      • January 2002
      • Background Note

      Telecommunications Act of 1996, The

      By: Thomas R. Eisenmann and Daniel J. Green
      Reed Hundt, former chairman of the Federal Communications Commission, reflects on the passage and implementation of the Telecommunications Act of 1996. The act was intended to stimulate competition and innovation in the telecommunications sector. Its provisions were of... View Details
      Keywords: Laws and Statutes; Policy; Business Strategy; Telecommunications Industry; United States
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      Eisenmann, Thomas R., and Daniel J. Green. "Telecommunications Act of 1996, The." Harvard Business School Background Note 802-144, January 2002.
      • January 2002 (Revised September 2022)
      • Case

      Aqualisa Quartz: Simply a Better Shower

      By: Youngme E. Moon and Kerry Herman
      Harry Rawlinson is managing director of Aqualisa, a major U.K. manufacturer of showers. He has just launched the most significant shower innovation in recent history: the Quartz shower. The shower provides significant improvements in terms of quality, cost, and ease of... View Details
      Keywords: Problems and Challenges; Product Launch; Consumer Behavior; Product Positioning; Technological Innovation; Decision Choices and Conditions; Sales; Strategy; Manufacturing Industry; Consumer Products Industry; United Kingdom
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      Moon, Youngme E., and Kerry Herman. "Aqualisa Quartz: Simply a Better Shower." Harvard Business School Case 502-030, January 2002. (Revised September 2022.)
      • 2002
      • Other Unpublished Work

      Clusters of Innovation Initiative: Research Triangle

      By: Michael E. Porter
      This regional report examines the composition and performance of the Research Triangle regional economy, how industry clusters developed and innovation arose, how clusters affected the region's economic future, and how the region can establish a strategy and action... View Details
      Keywords: Clusters; Economics; Industry Clusters; Economy; Growth and Development; North Carolina
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      Porter, Michael E. "Clusters of Innovation Initiative: Research Triangle." Council on Competitiveness, Washington, DC, January 2002. (Report.)
      • December 2001 (Revised January 2002)
      • Case

      COSCO

      By: F. Warren McFarlan and David Lane
      Focuses on the IT challenges facing COSCO, one of the largest shipping companies in the world, as it deals with the Internet and modern information technology. The challenge is to understand what they are trying to do and understand the complexity of the task. View Details
      Keywords: Internet and the Web; Information Technology; Organizational Change and Adaptation; Technological Innovation; Complexity; Problems and Challenges; Shipping Industry; China
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      McFarlan, F. Warren, and David Lane. "COSCO." Harvard Business School Case 302-051, December 2001. (Revised January 2002.)
      • December 2001 (Revised April 2002)
      • Case

      Synthes

      By: John T. Gourville
      Synthes is the recognized leader in the U.S. orthopedic implant market, with a 50% market share in the metallic plates, rods, and screws used to fix severe bone fractures. Synthes' marketplace strength lies in the strength of its sales force and in the quality and... View Details
      Keywords: Innovation and Invention; Risk Management; Marketing Strategy; Product Launch; Market Entry and Exit; Product Development; Problems and Challenges; Competition; Manufacturing Industry; United States
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      Gourville, John T. "Synthes." Harvard Business School Case 502-008, December 2001. (Revised April 2002.)
      • 2001
      • Other Unpublished Work

      Clusters of Innovation Initiative: Atlanta-Columbus

      By: Michael E. Porter
      This regional report examines the composition and performance of the Atlanta regional economy, how industry clusters developed and innovation arose, how clusters affected the region's economic future, and how the region can establish a strategy and action program to... View Details
      Keywords: Clusters; Economics; Industry Clusters; Economy; Growth and Development; Atlanta
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      Porter, Michael E. "Clusters of Innovation Initiative: Atlanta-Columbus." Council on Competitiveness, Washington, DC, December 2001. (Report.)
      • Dec 2001
      • Other Presentation

      Innovation Lecture

      By: Michael E. Porter
      In his lecture, Professor Porter gave a sharp analysis of the Dutch economy. His message was that the Netherlands must watch its step because it is losing momentum as a knowledge-based economy. Not because it is performing badly, but because other countries are doing... View Details
      Keywords: Economics; Netherlands
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      Porter, Michael E. "Innovation Lecture." Institute for Strategy and Competitiveness, The Hague, Netherlands, December 2001.
      • November 2001 (Revised September 2002)
      • Case

      Four Products: Predicting Diffusion

      By: John T. Gourville
      One of the critical tasks in the marketing of new innovations is predicting demand and rates of diffusion for those products. Focuses on four innovative products from different domains. Although one can speculate on the scope and rate of diffusion for each of these... View Details
      Keywords: Forecasting and Prediction; Innovation and Invention; Product Launch; Demand and Consumers; Technology Adoption
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      Gourville, John T. "Four Products: Predicting Diffusion." Harvard Business School Case 502-045, November 2001. (Revised September 2002.)
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