Publications

Publications

Filter Results: (8,523) Arrow Down
Filter Results: (8,523) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 107 of 8,523 Results →
  • March 2019
  • Article

Is There a Future for the Gas Network in a Low Carbon Energy System?

By: Conor Hickey, Paul Deane, Celine McInerney and Brian O' Gallachoir
This paper evaluates the potential low carbon opportunities for and challenges to the utilisation and financial performance of Ireland's gas distribution network within a series of low carbon scenarios. There has been a limited amount of academic literature published... View Details
Keywords: Decarbonization; Investment; Risk and Uncertainty; Environmental Sustainability; Demand and Consumers; Energy Industry; Utilities Industry; Republic of Ireland
Related

    Stuti Agarwal

    Stuti is a PhD student in Consumer Behavior at Harvard Business School. She completed her Bachelors in Economics and Psychology from Boston University in 2019 and went on to complete her MPS in Applied Economics and Management from Cornell University in 2020. She... View Details
    • 07 Nov 2005
    • What Do You Think?

    Is Less Becoming More?

    Summing Up Less is increasingly more, at least in the minds of customers, according to nearly every respondent to this month's column. However, some cite product complexity as the cause of rising real and psychological View Details
    Keywords: by James Heskett; Consumer Products
    • October 2017 (Revised April 2019)
    • Case

    Data Breach at Equifax

    By: Suraj Srinivasan, Quinn Pitcher and Jonah S. Goldberg
    The case discusses the events leading up to the massive data breach at Equifax, one of the three U.S. credit reporting companies, the organizational and governance issues that contributed to the breach, and the consequences of the breach. The case supplement provides... View Details
    Keywords: Safety; Information Management; Cybersecurity; Technology Industry; United States
    Related
    • September 2011 (Revised August 2013)
    • Case

    The Pepsi Refresh Project: A Thirst for Change

    By: Michael I. Norton and Jill Avery
    In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which... View Details
    Keywords: Risk Management; Marketing Strategy; Customer Focus and Relationships; Advertising Campaigns; Investment Return; Brands and Branding; Marketing Communications; Social Marketing; Cost vs Benefits; Food and Beverage Industry
    Related
    • Forthcoming
    • Article

    From Bupkis to Sechel in Health Care

    By: Regina E. Herzlinger and Richard Boxer
    Fifty years ago, famed economist Milton Friedman declared that “The social responsibility of business is to increase its profits.” This free market manifesto was adopted by the healthcare industry as well. But transactional has evolved into transformational with the... View Details
    Keywords: Corporate Accountability; Customer Focus and Relationships; Corporate Social Responsibility and Impact; Health Industry
    Related
    • August 2022 (Revised October 2023)
    • Case

    Bajaj Finance: Building an Omnipresent Financial Services Firm

    By: Das Narayandas and Rachna Tahilyani
    Bajaj Finance, India’s largest consumer finance firm with $20.9 billion of assets across 50.5 million customers, is on a journey to transform itself from a traditional firm that sells loans and other financial products through brick-and-mortar outlets to an omnipresent... View Details
    Keywords: Financial Institutions; Transformation; Financial Instruments; Customer Satisfaction; Internet and the Web; Customer Focus and Relationships; India
    Related
    • 2024
    • Working Paper

    Adjusting Prices in the Long-tail: The Role of Competitive Monitoring

    By: Ayelet Israeli and Eric Anderson
    Most e-commerce retailers offer a long-tail of very low demand products. Individually, these items may have low sales but collectively they are critical to the overall e-commerce business model. Because of their minimal sales, pricing is a constant challenge. The... View Details
    Keywords: Algorithmic Pricing; Ecommerce; Price Monitoring; Price; Competition; Retail Industry
    Related
    • January 2014 (Revised January 2015)
    • Case

    Reinventing Adobe

    By: Sunil Gupta and Lauren Barley
    By 2013, Adobe had reinvented itself from a publisher of popular software such as Photoshop and Acrobat to a digital marketing and digital media company. In May 2013, the company decided to stop selling its software as a package in favor of Creative... View Details
    Related
    • Article

    Brand (In)fidelity: When Flirting with the Competition Strengthens Brand Relationships

    By: Irene Consiglio, Daniella Kupor, Francesca Gino and Michael I. Norton
    We document the existence and consequences of brand flirting: a short-lived experience in which a consumer engages with and/or indulges in the alluring qualities of a brand without committing to it. We propose that brand flirting is exciting and that when consumers... View Details
    Keywords: Consumer Behavior; Brands and Branding; Emotions
    Related
    • September 2006 (Revised September 2007)
    • Case

    Bang & Olufsen: Design Driven Innovation

    By: Robert D. Austin and Daniela Beyersdorfer
    A successful company, recognized worldwide for exquisite design of consumer electronics products, strives to better integrate software design into its traditional physical product design processes to meet the demands of a post-iPod world. Details the Bang & Olufsen... View Details
    Keywords: Diversification; Production; Applications and Software; Product Design; Innovation and Invention; Product Development; Electronics Industry
    Related
    • July 2022
    • Supplement

    Solution for E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer

    By: Ayelet Israeli
    Keywords: Data; Data Analysis; Data Analytics; Data Sharing; CPG; Consumer Packaged Goods (CPG); Delivery Planning; Customer Lifetime Value; Online Channel; Retail; Retail Analytics; Retailing Industry; Ecommerce; Grocery; Optimization; Analytics and Data Science; Analysis; Customer Value and Value Chain; Marketing Channels; E-commerce; Consumer Products Industry; Consumer Products Industry; United States
    Related
    • August 2023
    • Case

    Reimagining Hindustan Unilever (A)

    By: Sunil Gupta and Rachna Tahilyani
    In the fall of 2019, the CEO and MD of Hindustan Unilever (HUL), India’s largest fast-moving consumer goods (FMCG) firm, is wondering what to do about their experiments to digitize distribution. Despite three years of intense efforts, their apps to empower retailers... View Details
    Keywords: Experimentation; Digital Transformation; Digital Strategy; Leading Change; Distribution; Decisions; Organizational Change and Adaptation; Consumer Behavior; E-commerce; Competition; Performance; Business Strategy; Marketing; Transformation; Consumer Products Industry; Asia; India
    Related
    • March 2015 (Revised April 2015)
    • Case

    The Heat Is On: Emerging Ecosystems in the Thermostat Industry

    By: David Collis and Ashley Hartman
    Beth Wozniak, President of Honeywell Environmental and Combustion Controls (ECC) at Honeywell International Inc., spun around in her office chair, reflecting about how the classic, mature thermostat industry was rapidly evolving. In February 2014, Google paid $3.2... View Details
    Keywords: Honeywell; Thermostats; Internet Of Things; Smart Thermostats; Google; Nest; Apple; HomeKit; SmartThings; Partnerships; Platforms And Ecosystems; Linkages; Communication Protocols; Strategy; Technology; Home Automation; Connected Home; Buildings and Facilities; Energy; Information Infrastructure; Applications and Software; Internet and the Web; Digital Platforms; Partners and Partnerships; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry
    Related
    • September 2014
    • Article

    Structural Models of Complementary Choices

    By: Steven T. Berry, Ahmed Khwaja, Vineet Kumar, Andres Musalem, Kenneth C. Wilbur, Greg Allenby, Bharat Anand, Pradeep K. Chintagunta, W. Michael Hanemann, Przemyslaw Jeziorski and Angelo Mele
    Complementary choices are important and pervasive yet occasionally elusive. Single consumers make complementary choices in purchase decisions (e.g., chips and salsa), product inter-operabilities (smartphones and networks), and dynamic decisions (current exercise and... View Details
    Keywords: Decision Choices and Conditions; Consumer Behavior
    Related
    • 20 Sep 2007
    • Research & Ideas

    How to be a Customer

    Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.99 percent of marketing focuses on how to sell to customers. Very little attention is paid... View Details
    Keywords: by John Quelch
    • 2007
    • Working Paper

    A Taste For Obscurity: An Individual-Level Examination of 'Long Tail' Consumption

    By: Anita Elberse
    Because online retailers are often able to provide products in a more cost-efficient manner than bricks-and-mortar stores, online channels are characterized by a vast assortment of products. Proponents of the "long tail" principle recently argued that the demand for... View Details
    Keywords: Decision Choices and Conditions; Consumer Behavior; Distribution Channels; Product; Renting or Rental; Online Technology; Motion Pictures and Video Industry; Motion Pictures and Video Industry; Motion Pictures and Video Industry
    Related
    • January 2002 (Revised September 2022)
    • Case

    Aqualisa Quartz: Simply a Better Shower

    By: Youngme E. Moon and Kerry Herman
    Harry Rawlinson is managing director of Aqualisa, a major U.K. manufacturer of showers. He has just launched the most significant shower innovation in recent history: the Quartz shower. The shower provides significant improvements in terms of quality, cost, and ease of... View Details
    Keywords: Problems and Challenges; Product Launch; Consumer Behavior; Product Positioning; Technological Innovation; Decision Choices and Conditions; Sales; Strategy; Consumer Products Industry; Consumer Products Industry; United Kingdom
    Related
    • 2022
    • Working Paper

    On the Estimation of Demand-Based Asset Pricing Models

    By: Philippe van der Beck
    A growing literature uses portfolio holdings data to quantify the impact of investor demand on equilibrium prices via counterfactual experiments. The key parameter in relating demand and equilibrium prices is investors’ elasticity of demand with respect to the price.... View Details
    Keywords: Price; Investment Portfolio; Institutional Investing; Financial Instruments
    Related
    • 28 Aug 2018
    • News

    Bargain Hunters Beware: A Store's 'Original Price' Might Not Be After All