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  • January 2015 (Revised October 2016)
  • Case

onefinestay: Building a Luxury Experience in the Sharing Economy

By: Jill Avery, Anat Keinan and Liz Kind
onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the... View Details
Keywords: Luxury Goods; Brand Building; Brand Management; Hospitality; Hotels; Digital Marketing; Brand Positioning; Luxury Service; Airbnb; Sharing Economy; Collaborative Consumption; Disruptive Business Model; Travel; Alternatives To Hotel; Branding; Customer Service; Exceeding Consumer Expectations; Client Acquisition; Reputation Management; Word Of Mouth; 2-way Business Model; Marketing; Marketing Strategy; Brands and Branding; Luxury; Disruption; Business Model; Entrepreneurship; E-commerce; Accommodations Industry; Tourism Industry; Travel Industry; United Kingdom
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  • 07 Nov 2005
  • What Do You Think?

Is Less Becoming More?

Summing Up Less is increasingly more, at least in the minds of customers, according to nearly every respondent to this month's column. However, some cite product complexity as the cause of rising real and psychological View Details
Keywords: by James Heskett; Consumer Products
  • 02 May 2022
  • What Do You Think?

Can the Case Method Survive Another Hundred Years?

good, way to inspire and develop people able to lead in a world demanding more and more social conscience as well as organizational agility and... View Details
Keywords: by James Heskett; Education

    John A. Deighton

    John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details

    Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products
    • 2009
    • Chapter

    Nonlinear Pricing

    By: Raghuram Iyengar and Sunil Gupta
    A nonlinear pricing schedule refers to any pricing structure where the total charges payable by customers are not proportional to the quantity of their consumed services. We begin the chapter with a discussion of the broad applicability of nonlinear pricing schemes. We... View Details
    Keywords: Price; Demand and Consumers; Duopoly and Oligopoly; Monopoly; Service Operations; Research
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    • 23 Sep 2014
    • HBS Seminar

    Mariano Tappata, Sauder School of Business, University of British Columbia

    • 05 Apr 2022
    • Blog Post

    The HBS New Venture Competition Turns 25: Celebrating A Quarter Century of Innovation and Entrepreneurship

    fashion and consumer products, and tough tech. The NVC truly captures the spirit of entrepreneurship at HBS.” “In a world crying out for solutions to environmental, health,... View Details
    • July 2012
    • Article

    The IKEA Effect: When Labor Leads to Love

    By: Michael I. Norton, Daniel Mochon and Dan Ariely
    In four studies in which consumers assembled IKEA boxes, folded origami, and built sets of Legos, we demonstrate and investigate boundary conditions for the IKEA effect—the increase in valuation of self-made products. Participants saw their amateurish creations as... View Details
    Keywords: Consumer Behavior; Product; Valuation; Labor
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    • 11 Oct 2021
    • Blog Post

    Crafting a Nontraditional Path to Venture Capital and Private Equity with Morgan Sheil (MBA 2021)

    interested in, whether that’s consumer products, certain technologies, or climate,” she said. “And you have to see how your interests match with your background and how you add value so that you have a clear... View Details
    • 20 Nov 2017
    • Research & Ideas

    How Independent Bookstores Have Thrived in Spite of Amazon.com

    he has found to be the “3 C’s” of independent bookselling’s resurgence: community, curation, and convening. Community: Independent booksellers were some of the first to champion the idea of localism; bookstore owners across the nation... View Details
    Keywords: by Carmen Nobel (with video by Amelia Kunhardt); Retail
    • 29 Nov 2022
    • Research & Ideas

    How Much More Would Holiday Shoppers Pay to Wear Something Rare?

    Do you have that one friend who seems to snag the coolest, most fashionable shoes, jewelry, or clothes? Now new research shows that when luxury goods companies cater to these trendy consumers by controlling how rare certain items... View Details
    Keywords: by Michael Blanding; Retail
    • 07 Aug 2006
    • Research & Ideas

    Whatever Happened to Caveat Emptor?

    Many of us learned at an early age the expression caveat emptor, or let the buyer beware. The phrase conjured up an image of a roiling, rollicking market that consumers best entered equipped for battle and... View Details
    Keywords: by Sean Silverthorne; Retail
    • March 1989
    • Teaching Note

    Philips In-Car Entertainment (A), (B), & (C), and Industry Note: In-Car Entertainment, Teaching Note

    By: F. Warren McFarlan and H. Jeff Smith
    Keywords: Media; Consumer Products Industry; Consumer Products Industry
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    • Web

    Freedom, Fear, and Feedback: Should Other Companies Follow Netflix’s Lead? | Working Knowledge

    streaming giant rejected top-down decision-making and annual performance reviews, offered unlimited vacation and loose expense policies, and View Details
    • 01 Feb 1997
    • News

    Shaping the Future of Business: Entrepreneurial Evolution at HBS

    field-based cases, notes, and software models have been created for Entrepreneurial Finance. "I started the course to shed light on how individuals and teams identify opportunities, how they marshall the... View Details
    Keywords: Nancy O. Perry and Susan Young; profiles by Garry Emmons
    • 05 May 2022
    • HBS Seminar

    Caleb Kwon, Harvard Business School

    • October 2017 (Revised April 2019)
    • Case

    Data Breach at Equifax

    By: Suraj Srinivasan, Quinn Pitcher and Jonah S. Goldberg
    The case discusses the events leading up to the massive data breach at Equifax, one of the three U.S. credit reporting companies, the organizational and governance issues that contributed to the breach, and the consequences of the breach. The case supplement provides... View Details
    Keywords: Safety; Information Management; Cybersecurity; Technology Industry; United States
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    • April 2020
    • Background Note

    U.S. Food Retail During the Pandemic: March 2020

    By: José B. Alvarez and Natalie Kindred
    This note, written in late March 2020 and mainly U.S. focused, looks at the unfolding impact of the coronavirus pandemic on food retailers and their suppliers. It allows student to consider the challenges facing food retail executives as they navigate urgent supply... View Details
    Keywords: Coronavirus Pandemic; Risk and Uncertainty; Risk Management; Food; Supply Chain; Consumer Behavior; Demand and Consumers; Trade; Crisis Management; Health Pandemics; Food and Beverage Industry; Agriculture and Agribusiness Industry; Retail Industry; United States
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    • Web

    Seen and Unseen | Baker Library | Bloomberg Center | Harvard Business School

    intended to intrigue audiences and lend legitimacy to the dubious product. Here, the dance is presented to potential consumers as the “Ghost Dance” and associated, given the... View Details
    • January 2014 (Revised January 2015)
    • Case

    Reinventing Adobe

    By: Sunil Gupta and Lauren Barley
    By 2013, Adobe had reinvented itself from a publisher of popular software such as Photoshop and Acrobat to a digital marketing and digital media company. In May 2013, the company decided to stop selling its software as a package in favor of Creative... View Details
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