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Show Results For
- All HBS Web
(12,574)
- People (50)
- News (3,119)
- Research (6,963)
- Events (27)
- Multimedia (168)
- Faculty Publications (4,810)
- 12 Nov 2001
- Research & Ideas
Can Religion and Business Learn From Each Other?
and many responsibilities that aren't from the same person I am at home and in my church on Sunday, and I don't know how to navigate that... View Details
Keywords: by Martha Lagace
- Web
Leading Change and Organizational Renewal | HBS Online
right leadership style by knowing which levers shape organizational capabilities and how to use them Use power and politics to address resistance and maintain control during a... View Details
- 01 Sep 2015
- News
Alumni and Faculty Books for September 2015
(Rupa Publications) Thirty women in power answer questions that confront all working women, from how best to balance the personal and the professional to how to dismantle gender biases. The essayists... View Details
- 10 Aug 2020
- Blog Post
HBS Summer Fellows Focus on Racial Equity and Justice
sharing author's perspectives and connecting readers to each other for deeper discussion and learning. Allie O'Shea: My personal goals for the internship are to learn more... View Details
- 16 May 2017
- First Look
First Look at New Ideas and Research, May 16
Performance By: Li, Shelley Xin, and Tatiana Sandino Abstract—Many service organizations empower frontline employees to experiment with different ways to meet diverse customer needs across different... View Details
Keywords: Re: Multiple Faculty
- 2008
- Case
Thomas Green:Power, Office Politics and a Career in Crisis
By: W. Earl Sasser
The case describes the dilemma of a marketing manager, Thomas Green, who, after being rapidly promoted, is harshly criticized by his boss, Frank Davis. Green and Davis disagree on work styles and market projections. Green believes the sales goals set by Davis are based... View Details
- 04 Dec 2008
- Working Paper Summaries
Local Industrial Conditions and Entrepreneurship: How Much of the Spatial Distribution Can We Explain?
- 24 Apr 2014
- News
An agent for change through investing and philanthropy
Jim Alexandre (MBA 1983), a private equity specialist, talks about how he is an agent for change through his investments and his personal philanthropy. (Published April 2014) View Details
- February 2017
- Teaching Note
Oversight Systems
By: Frank Cespedes
This Teaching Note accompanies the case, set in May 2016, which discusses sales strategy and channel partnerships at Oversight Systems, an early stage software firm that developed analytics for organizations to monitor their data for errors, fraud, and operational... View Details
- January 2016
- Case
Sentient Jet: The Uber of Private Jets
By: Anat Keinan and Sandrine Crener
Founded in 1999 in the Boston area, Sentient Jet had become a leading private aviation company in the United States. Its success was built on the introduction of a groundbreaking membership program that offered business travelers the flexibility and convenience of... View Details
Keywords: Private Jets; Private Aviation; Luxury; Luxury Service; Uber; Branding; Growth Strategy; Client Acquisition; Innovative Business Model; Disruptive Innovation; Collaborative Consumption; Disruption; Disruptive Business Model; Travel; Reputation Management; Sharing Economy; Word Of Mouth; Customer Engagement; Aircraft; Membership Programs; Loyalty Program; Brand Positioning; Brand Building; Brand Differentiation; Customer Service; Exceeding Consumer Expectations; 2-way Business Model; Marketing Partnerships; Netjet; Air Transportation; Entrepreneurship; Growth and Development Strategy; Air Transportation Industry
Keinan, Anat, and Sandrine Crener. "Sentient Jet: The Uber of Private Jets." Harvard Business School Case 516-066, January 2016.
- January – February 2011
- Article
'Bricks and Clicks': The Impact of Product Returns on the Strategies of Multichannel Retailers
By: Elie Ofek, Zsolt Katona and Miklos Sarvary
The Internet has increased the flexibility of retailers, allowing them to operate an online arm in addition to their physical stores. The online channel offers potential benefits in selling to customer segments that value the convenience of online shopping, but it also... View Details
Ofek, Elie, Zsolt Katona, and Miklos Sarvary. "'Bricks and Clicks': The Impact of Product Returns on the Strategies of Multichannel Retailers." Marketing Science 30, no. 1 (January–February 2011).
- December 2016
- Article
Corporate Sponsorship in Culture—A Case of Collaborative Marketing by a Global Bank and a Major Art Museum
By: Ragnar Lund and Stephen A. Greyser
This paper examines cultural sponsorship from a partnership perspective. It studies the collaboration between two international institutions, a bank and a museum, and their value co-creation with customers and audiences. This in-depth case study of a sponsorship... View Details
Keywords: Sponsorship; Co-marketing; Partnerships; International Marketing; Arts Marketing; Relationship Marketing; Museums; Resource Integration; Marketing; Partners and Partnerships; Financial Institutions; Arts
Lund, Ragnar, and Stephen A. Greyser. "Corporate Sponsorship in Culture—A Case of Collaborative Marketing by a Global Bank and a Major Art Museum." Journal of Business and Policy Research 11, no. 2 (December 2016): 156–177.
- 12 Jul 2020
- Research & Ideas
Solving COVID'S Mental Health Crisis
staying away or unable to pay and rising costs for personal protective gear and new technology. “Compounding the problem, SUD treatment and... View Details
- 24 Jul 2000
- Research & Ideas
Linking the Globe: The Role of Media and Communications
more," he said. "With book printing, one single person could reach, at least theoretically, everybody. "Today, with the Internet, everybody can reach everybody any time at any place. The individual is a content provider... View Details
- Article
Manuscript Variations of Dabistān-i Maẕāhib and Writing Histories of Religion in Mughal India
By: Sudev J Sheth
A text that has found renewed interest among scholars of early modern India is the Persian compendium of religion called Dabistān-i Maẕāhib. Written between 1645 and 1658, the Dabistān presents a lively ethnographic and historical account of customs and habits of... View Details
- November 2008 (Revised November 2008)
- Case
Cyworld: Creating and Capturing Value in a Social Network
By: Sunil Gupta and Sangman Han
In May 2008, the new CEO of Cyworld, a social network company in Korea, had to decide how to create and capture value from his rapidly growing user base. Cyworld was founded in 1999, and in 2003 it was acquired by SK Telecom, a leading mobile service provider in Korea.... View Details
Keywords: Customer Value and Value Chain; Consumer Behavior; Social and Collaborative Networks; Segmentation; Value Creation; South Korea
Gupta, Sunil, and Sangman Han. "Cyworld: Creating and Capturing Value in a Social Network." Harvard Business School Case 509-012, November 2008. (Revised November 2008.)
- 30 Mar 2023
- Blog Post
Breaking Barriers and Building Community: Get to Know the HBS Women’s Student Association (WSA)
my job in finance before HBS, I saw the professional and personal struggles that women, and particularly women of color, face. I’ve strived to help recruit more women into... View Details
- 08 Apr 2024
Life at HBS Chat with LASO and AASU
Join this interactive session for a Life at HBS Chat with the Latino Student Organization (LASO) and the African American Student Union (AASU). This virtual event is a unique opportunity to hear from current HBS students regarding their... View Details
- 01 Jun 2024
- News
Decoding the Promise and Perils of Generative AI
ChatGPT burst into the public consciousness on November 30, 2022. Within two months, the generative artificial intelligence (GenAI) software, which leverages a large language model (LLM) to produce human-like, text-based conversations, had reached an estimated 100... View Details
Keywords: April White
- 10 Mar 2021
- News
New Releases: Alumni and Faculty Books, Podcasts
workplace relationships, sharpen their communication skills, improve their personal brands and, ultimately, make an impact. The World’s Littlest Book on Climate: 10 Facts in 10 Minutes about CO2 By Mike Nelson, Pieter Tans, View Details