Publications
Publications
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(7,441)
- Faculty Publications (2,202)
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Competing in the Age of Digital Platforms—(Executive Education)
Without exception, the most valuable companies in the world today are platforms. Microsoft, Apple, Amazon, Google, Facebook, and many other firms have built their fortunes by facilitating innovation across global ecosystems or... View Details
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Consumer Decision Making and Behavioral Research
John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details
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Consumerism and the Distributed Delivery of Health Care
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Corporate Control and Valuation
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Corporate Governance and International Competitiveness
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Corruption
World Bank estimates indicate that as much as $1 trillion is paid in bribes throughout the world in a given year. Corruption has been shown to slow economic development. My research focuses on how corruption affects multinational companies. It discusses differences... View Details
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Cost Management and Management Control Systems in Hospitals
Hospitals tend not to have very good cost accounting and control systems. More broadly, there is enormous opportunity for managing costs and aligning incentives in the health care industry. I am studying how cost accounting methods can be used to... View Details
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Cost Management Systems
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Current Research
Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.
Professor John’s work has been published in leading... View Details
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Current Research
Some of my current projects explore the untapped power of differences in collaboration, how to create more inclusion and belonging in the workplace, the unintended consequences of cancel culture, how to have productive conflicts, the surprising consequences of... View Details
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Debt Maturity: Is Long-Term Debt Optimal? (with Fabio Kanczuk)
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Designing Productive Zones of Privacy
A common theme that integrates my research and course development is how increasingly transparent workplaces can improve productivity and performance by putting up certain boundaries to observation. While the research above empirically and theoretically explores the... View Details
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Distributed Innovation in Open Systems—The Role of Modularity
- Forthcoming
- Article
Do Public Financial Statements Influence Private Equity and Venture Capital Financing?
- Research Summary
Emotional Experience, Expression, and Regulation
Once considered irrational, emotions often exert a more profound influence on decision-making and workplace outcomes than logic or reason. Professor Brooks studies emotional experience, emotional expression, and how individuals can regulate their emotions... View Details
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Entrepreneurial Management
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Evolution of firm structure in vertical specialized technology supply chains
- Teaching Interest
Finance II (MBA Required Curriculum)
This course builds on the foundation developed in Finance I, focusing on three sets of managerial decisions:
- How to evaluate complex investments.
- How to set and execute financial policies within a firm.
- How to integrate... View Details
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Financial Markets and Corporate Governance
- Teaching Interest
Founders' Dilemmas
This course is for students who plan to become involved in new ventures, now or at mid-career, as founders of a new venture, early hires, early advisors, or board members, or as potential investors (e.g., VCs), customers, partners, or acquirers of new ventures