Business Marketing - Publications - Faculty & Research

01 Oct 2013
News

One easy secret to make people like and trust you more

10 Dec 2013
First Look

First Look: December 10

http://hbr.org/search/313096-PDF-ENG Harvard Business School Case 212-082 Schneider Electric: Becoming the Global Specialist in Energy Management Global electrical products company assesses growth and market... View Details

Keywords: Sean Silverthorne

22 Feb 2013
News

Mindful of Bubbles in a Boom for Deals

Tarun Khanna

Tarun Khanna is the Jorge Paulo Lemann Professor at the Harvard Business School. For almost three decades, he has studied entrepreneurship as a means to social and economic development in emerging markets. At HBS since 1993, after obtaining degrees from Princeton... View Details

Research Summary

Overview

By: Geoffrey G. Jones

Professor Jones researches the history and impact of global firms. In recent years he has prublished extensively on the ecological and social responsibility of business leaders. He has a strong interest in the business history of emerging markets. He founded and... View Details

Keywords: Entrepreneurship; Ethics; Globalization; Government and Politics; History; Beauty and Cosmetics Industry; Consumer Products Industry; Energy Industry; Fashion Industry; Green Technology Industry; Africa; Asia; Europe; Latin America; Middle East; North and Central America; Oceania

08 Feb 2018
News

How to give a Valentine's Day gift that says 'I love you'

April 2004 (Revised June 2004)
Case

Entrepreneurship Goes Global: ResMed's Gamble

By: Christopher A. Bartlett, Andrew N. McLean and Meg Glinska

On the basis of its innovative medical device for treating sleep apnea, CEO Peter Farrell has made Australian-born ResMed a successful global company. But the company is struggling to implement a strategy to expand the device from its focused core market to a much... View Details

Keywords: Business Model; Globalization; Innovation and Management; Management; Marketing Channels; Production; Expansion; Medical Devices and Supplies Industry

Citation

Educators

Purchase

22 Jun 2015
News

Boston 2024's New Olympic Strategy: Harvard Biz Prof Wonders If Regionalization Will Hurt or Help?

26 Jun 2013
News

Digital Copyright

25 Jul 2010
News

Sherrod fallout twists White House message from rah-rah to race

10 Dec 2010
News

Deals for top players show John Henry's eye still on the ball

Pietro Satriano

Pietro Satriano is a Senior Lecturer at Harvard Business School. He sits on the boards of CarMax, the largest omni-channel used car retailer in the U.S. and Metro, a large regional grocery retailer in Canada. Pietro advises a number of food-tech startups and acts... View Details

17 Jun 2011
News

Google Admeld Deal to Get Justice Review as FTC Builds Probe

21 Jun 2011
News

PPG kicks off new rebranding campaign worth $2 million the first year

06 Mar 2018
News

United Airlines is sending employees to compassion training

Linda A. Hill

Linda A. Hill is the Wallace Brett Donham Professor of Business Administration at the Harvard Business School and Faculty Chair of the Leadership Initiative. Hill is regarded as one of the top experts on leadership and innovation. Hill is... View Details

26 Sep 2011
HBS Case

HBS Cases: Lady Gaga

Searched-For Female," as recorded by Google, and made international headlines for donning a dress made of red meat, which Time Magazine called the top fashion statement of 2010. “Gaga is a marketing phenomenon” So it's almost... View Details

Keywords: by Carmen Nobel; Entertainment & Recreation; Music

September 2011 (Revised October 2014)
Supplement

Ganesh Natarajan: Leading Innovation and Organizational Change at Zensar (B)

By: Michael Tushman and David Kiron

After proposing a fourth business unit to help grow the market for Zensar's innovative technology, to be led by Dilip Ittyera, CEO Natarajan adopted a new organizational structure focused on industry verticals. View Details

Keywords: Growth and Development; Innovation Leadership; Organizational Change and Adaptation; Organizational Structure; Information Technology Industry