Publications

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Program

Managing Innovation

Reevaluate your portfolio of products and services as market conditions evolve Design a strategy for deciding which projects to pursue Bring new offerings to market faster and more efficiently Create new... View Details

Article

Moment-to-moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing

By: Thales S. Teixeira, Michel Wedel and Rik Pieters

We develop a conceptual framework for understanding the impact that branding activity (the audio-visual representation of brands) and consumers' dispersion of attention have on their moment-to-moment avoidance decisions during television advertising. It formalizes this... View Details

Keywords: Advertising; Decision Choices and Conditions; Television Entertainment; Brands and Branding; Consumer Behavior; Mathematical Methods

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Program

Transforming Customer Experiences

operating models and strategic service mission with changing consumer needs, shifting market demands, and an evolving competitive landscape. Details Design effective service strategies and offerings Develop... View Details

October 2024
Case

Tonik

By: Andy Wu, Maliha Malek Quadir and Aticus Peterson

This case study examines Tonik, the first digital bank in the Philippines, as it navigates the challenges of scaling its lending operations and achieving profitability in an evolving fintech landscape. It explores Tonik's journey from its launch in 2018 to early 2024,... View Details

Keywords: Business Startups; Financing and Loans; Profit; Governing Rules, Regulations, and Reforms; Growth and Development Strategy; Emerging Markets; Entrepreneurship; Product; Banking Industry; Financial Services Industry; Technology Industry; Philippines

March 2014
Technical Note

Sustainability of Competitive Advantage

By: Eric Van den Steen

This note introduces a framework for analyzing the sustainability of competitive advantage. (While it applies more broadly, it was developed as a component of the PVA framework.) View Details

Keywords: Strategy; Competitive Advantage; Monopoly

08 Aug 2018
Blog Post

Hands-on Experience in Hospitality

Before I came to HBS, I worked in consulting. I knew that I wanted a different experience for my summer and looked at multiple leadership development programs. One stood out: Marriott’s Management Acceleration Program. With Marriott, I’m... View Details

Keywords: Hospitality

06 Jun 2017
First Look

First Look at New Research and Ideas: June 6, 2017

perspectives of marketing strategies, store operations, and relationships between customers and store clerks. However, the significance of the development of cellophane as a new packaging material, and the... View Details

Keywords: Sean Silverthorne

Web

Behavioral Finance & Financial Stability

Greenwood & Samuel G. Hanson Robin Greenwood and Samuel G. Hanson describe a methodology to measure sentiment in the market for US Corporate Credit More Info Equity Market Sentiment By: Malcolm P. Baker &... View Details

26 Apr 2024
HBS Case

Deion Sanders' Prime Lessons for Leading a Team to Victory

organizations to move forward.” Gibson cowrote the case with Nicole Gilmore, director of talent development at MITRE; and Alicia Dadlani, director of the Mid-US Research Center at HBS. Sanders plays in Super Bowl and World Series Even... View Details

Keywords: by Avery Forman; Sports

June 2007 (Revised June 2008)
Case

GE's Imagination Breakthroughs: The Evo Project

By: Christopher A. Bartlett, Brian J. Hall and Nicole Bennett

In September 2003, Jeff Immelt challenged the business leaders at GE to come up with "Imagination Breakthroughs," innovative new projects that would serve as the centerpiece of GE's organic growth initiative. Follows the company as these changes are driven through the... View Details

Keywords: Innovation and Management; Leading Change; Growth and Development Strategy; Business Processes; Organizational Change and Adaptation; Organizational Culture; Environmental Sustainability; Green Technology Industry

Article

When the Name Is the Game

By: Marco Bertini, John Gourville and Elie Ofek

In Romeo and Juliet, the fair maiden asks, "What's in a name?" When it comes to marketing next-generation products for the global marketplace, we have done extensive research and found that names can play an enormous role in a product's success. View Details

Keywords: Next-generation Products; Product Development; Brands and Branding; Marketing; Global Range

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Web

Apply to PRIMO - Doctoral

Program for Research in Markets & Organizations Apply to PRIMO 1ms HOW TO APPLY Applications for PRIMO 2025 have now closed. Applications for PRIMO 2026 will open in late Fall. All files must be uploaded as pdf files through the online... View Details

February 1998 (Revised February 1999)
Case

FreeMarkets OnLine

By: V. Kasturi Rangan

Describes the marketing strategy of an entrepreneurial start-up engaged in electronic purchasing for large manufacturers. By creating an electronic bidding platform, the company has been able to cut down procurement costs by about 15%. The case question concerns how... View Details

Keywords: Cost Management; Growth and Development Strategy; Marketing Strategy; Bids and Bidding; Market Entry and Exit; Digital Platforms; Production; Electronics Industry

Research Summary

Land in China's Political Economy

By: Meg Rithmire

Land Bargains and Chinese Capitalism: The Politics of Property Rights under Reform

Published October 2015

China since the 1980s has been the scene of unprecedented efforts at urban construction and growth, even in the absence of privatization... View Details

2015
Working Paper

The Impact of Funds: An Evaluation of CDC 2004-12

By: Josh Lerner, Ann Leamon, Steve Dew and Dong Ik Lee

CDC was founded in 1948 as part of the U.K. government's efforts to develop the economic resources of Britain's remaining colonies. Since then, CDC has pursued a series of strategies to "do good without losing money," as its original mission was phrased. Its approach... View Details

Keywords: Investment Funds; Great Britain

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Spring 2013
Article

China's Quest to Adopt Electric Vehicles

By: Christopher Marquis, Hongyu Zhang and Lixuan Zhou

The Chinese government's effort to create an electric vehicle industry is a bold experiment in local and system-level innovation. It also provides a window into understanding the promise and peril of economic development policies, both for China and for the rest of the... View Details

Keywords: Technological Innovation; Development Economics; Emerging Markets; Green Technology Industry; Auto Industry; China