Publications

Educators

Purchase

September 1988 (Revised September 1993)
Case

Mrs. Fields Cookies

By: James I. Cash Jr.

Mrs. Fields Cookies is a small company selling freshly baked goods through privately owned specialty stores (each store sells only Mrs. Fields products). The company has about 8,000 employees worldwide and less than 150 information systems people for a unique leverage... View Details

Keywords: Acquisition; Information Management; Organizational Structure; Customer Relationship Management; Business Growth and Maturation; Networks; Internet and the Web; Information Technology Industry; Information Technology Industry

Educators

Purchase

September 1988
Case

Frontier Airlines, Inc. (A) (Condensed)

By: F. Warren McFarlan

Describes a regional airline that is on the losing end of a strategic application of information technology. Management is focusing on internal data processing issues while its principal, and larger, competitor is using its computerized reservations system to gain... View Details

Keywords: Adoption; Business Strategy; Competitive Strategy; Information Technology; Air Transportation; Air Transportation Industry

August 1988 (Revised April 1998)
Case

IBM 360: Giant as Entrepreneur

By: Joseph L. Bower

Presents the ingredients that went into a major entrepreneurial shift by IBM--investing $5 billion into a new product line that would obsolete any existing computer product line offered by the competition, or by IBM itself. The economic and technical challenges of this... View Details

Keywords: Change Management; Corporate Entrepreneurship; Financial Management; Investment; Organizational Change and Adaptation; Organizational Structure; Problems and Challenges; Competitive Strategy; Information Technology Industry

December 1987 (Revised January 1988)
Background Note

Managing Information Technology: Telecommunications and Computer Networks

Keywords: Information Technology; Management; Information Infrastructure

July 1987 (Revised October 1995)
Case

Phillips 66: Controlling a Company Through Crisis

The downstream operations subsidiary of a major U.S. petroleum company is faced with major restructuring decisions and responds by developing an Executive Information System (EIS) which allows for increased responsiveness, wider span of control, and higher levels of... View Details

Keywords: Restructuring; Information Management; Governance Controls; Organizational Design; Crisis Management; Communication; Management Teams; Growth Management; Mining Industry; Energy Industry; United States

April 1987 (Revised January 1988)
Background Note

Managing Information Technology: IT Organization and Leadership

Keywords: Information Technology; Management; Infrastructure; Leadership

April 1987 (Revised January 1988)
Background Note

Managing Information Technology: System Development Project Management

Keywords: Information Technology; System; Projects; Management

April 1987 (Revised July 1988)
Background Note

Managing Information Technology: Technology Overview

Keywords: Information Technology; Management

January 1987 (Revised February 1992)
Case

New Technology at World Aluminum Corp.: The Jumping Ring Circulator

By: Dorothy Leonard-Barton

Keywords: Operations; Management; Information Technology; Innovation and Invention

January 1987 (Revised January 2002)
Case

Baker Precision Instruments, Inc.

By: Ramchandran Jaikumar, Roy Shapiro, Donald Rosenfield and Kathryn E. Stecke

A rapidly growing machine parts manufacturer is trying to decide whether to acquire an advanced Flexible Manufacturing System or Systems. The selection decisions must address the impact of new technology, the effect of setup times on production planning and capacity,... View Details

Keywords: Information Technology; Cost vs Benefits; Machinery and Machining; Production; Decision Choices and Conditions; Management Systems; Manufacturing Industry; Industrial Products Industry

December 1986 (Revised April 1987)
Case

Motorola's Japan Strategy

By: David B. Yoffie and John J. Coleman

Keywords: Globalized Firms and Management; Corporate Strategy; Trade; Technology Industry; Technology Industry; Japan

August 1986 (Revised June 1987)
Case

Lotus Development Corporation: Entering International Markets

By: David B. Yoffie and John J. Coleman

Lotus 1-2-3 exploded on the American market in the spring of 1983. Nine months later Jim Manzi, vice president of marketing, hired Chuck Digate to develop an international strategy for Lotus. Case explores Lotus' rapid rise to the top of the software market in the... View Details

Keywords: Market Entry and Exit; Applications and Software; Global Strategy; Management Teams; Information Technology Industry; United States