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    The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create

    A Harvard Business School professor and a16z crypto research partner and a career marketer and Web3 entrepreneur demystify the coming digital revolution, showing how NFTs will transform our online and offline... View Details
    • November 2012 (Revised June 2013)
    • Case

    The Levees Repaired, a System Still Broken: Post Katrina Turnaround at the Orleans Public Defenders (A)

    By: Rosabeth M. Kanter and Olivia Leskinen
    Law Professor Ronald Sullivan was asked to lead a turnaround of the Orleans Public Defenders as a one-year assignment following Hurricane Katrina in 2005. The office was underfunded and had perverse incentives embedded throughout the system. Sullivan's new vision to... View Details
    Keywords: Innovation; Management; New Orleans
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    • 16 Oct 2018
    • First Look

    New Research and Ideas, October 16, 2018

    Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 5 Complementarity By: Baldwin, Carliss Y. Abstract—The purpose of this chapter is to relate the theory of task networks and View Details
    Keywords: Dina Gerdeman
    • August 2013 (Revised August 2014)
    • Case

    Catalina In the Digital Age

    By: Robert J. Dolan and Uma R. Karmarkar
    Catalina in the Digital Age considers how a company with a dominant market position should evolve its established product lines given the rise of novel digital technologies. Since its founding in 1983, Catalina had enjoyed a distinct position in the world of consumer... View Details
    Keywords: Big Data; Digital Technologies; Marketing; Customer Relationship Management; Consumer Behavior; Analytics and Data Science
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    • March 1985 (Revised November 1985)
    • Case

    Wilmington Tap and Die

    By: Robert S. Kaplan
    The general manager of a division manufacturing taps and dies must decide whether to continue a major capital investment program. The program was designed to replace aging mechanical machines with modern, electronically controlled equipment. A post-audit, after an... View Details
    Keywords: Capital Budgeting; Investment; Accounting Audits; Cost Management; Technological Innovation; Information Technology; Performance Productivity; Production; Management Analysis, Tools, and Techniques; Manufacturing Industry
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    • January 1999
    • Case

    Bell Atlantic and the Union City Schools (D): Results and Replication

    By: Rosabeth M. Kanter and Ellen Pruyne
    The last in a five-part series about Bell Atlantic Corp.'s technology-in-education partnership with the Union City, New Jersey school system. Reviews the various outcomes of the partnership called Project Explore, from the perspective of Bell Atlantic managers and... View Details
    Keywords: Mobile and Wireless Technology; Strategic Planning; Change Management; Leadership Development; Outcome or Result; Horizontal Integration; Partners and Partnerships; Trends; Education; Technological Innovation; Telecommunications Industry; Education Industry; New Jersey
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    • September 2022 (Revised November 2022)
    • Teaching Note

    PittaRosso: Artificial Intelligence-Driven Pricing and Promotion

    By: Ayelet Israeli
    Teaching Note for HBS Case No. 522-046. View Details
    Keywords: Artificial Intelligence; Pricing; Pricing Algorithm; Pricing Decisions; Pricing Strategy; Pricing Structure; Promotion; Promotions; Online Marketing; Data-driven Decision-making; Data-driven Management; Retail; Retail Analytics; Price; Advertising Campaigns; Analytics and Data Science; Analysis; Digital Marketing; Budgets and Budgeting; Marketing Strategy; Transformation; Decision Making; AI and Machine Learning; Retail Industry; Italy
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    • March 2025
    • Case

    YouTube: Bidding for NFL Sunday Ticket

    By: Anita Elberse and Crystal Yao
    In December 2022, Erin Teague, a senior director and the global head of sports, movies and shows at YouTube, technology giant Alphabet Inc.’s video- sharing platform, received the news that Sundar Pichai, the chief executive officer of Alphabet and its subsidiary... View Details
    Keywords: General Management; Entertainment; Media; Sports; Marketing; Management; Business Strategy; Bids and Bidding; Entertainment and Recreation Industry; Entertainment and Recreation Industry
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    • 16 Apr 2001
    • Research & Ideas

    Strategy and the Internet

    comes to reinforcing a distinctive strategy, tailoring activities, and enhancing fit, the Internet actually provides a better technological platform than previous generations of IT. Indeed, IT worked against... View Details
    Keywords: by Michael E. Porter
    • 28 Sep 2006
    • Working Paper Summaries

    Scale without Mass: Business Process Replication and Industry Dynamics

    Keywords: by Erik Brynjolfsson, Andrew McAfee, Michael Sorell & Feng Zhu; Technology
    • 03 Jul 2018
    • First Look

    New Research and Ideas, July 3, 2018

    link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54665 forthcoming R&D Management An Exploratory Study of Product Development in Emerging Economies: Evidence from Medical Device Testing in India By: Gupta, Budhaditya, View Details
    Keywords: Dina Gerdeman
    • July 2009 (Revised June 2016)
    • Teaching Note

    Managing a Global Team: Greg James at Sun Microsystems, Inc. (A) & (B)

    By: Tsedal Neeley
    Teaching Note for [409003]. View Details
    Keywords: Management; Groups and Teams; Information Technology Industry; Information Technology Industry
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    • Research Summary

    (formerly Leonard-Barton) Creating and Exploiting Knowledge-Based Assets

    By: Dorothy A. Leonard
    For the past decade, Dorothy Leonard's research has focused on how companies develop and exploit strategically advantageous knowledge assets. In her 1995 book Wellsprings of Knowledge (HBS Press), she identified and described in depth, activities that create and... View Details
    • 16 Oct 2008
    • Working Paper Summaries

    Opening Platforms: How, When and Why?

    Keywords: by Thomas R. Eisenmann, Geoffrey Parker & Marshall Van Alstyne
    • 11 Jan 2010
    • Research & Ideas

    Mixing Open Source and Proprietary Software Strategies

    approaching it product by product.” Their findings highlight the complexities managers face in navigating an increasingly competitive industry. But if there's no easy recipe for software firms, even in the seemingly ideal balance of mixed... View Details
    Keywords: by Julia Hanna; Web Services
    • 2007
    • Working Paper

    How to Capture Value from Innovation: Shaping Intellectual Property and Industry Architecture

    By: Gary P. Pisano and David J. Teece
    In making strategic decisions about how to capture value from innovation, managers often look at two critical domains—the intellectual property environment and the architecture of the industry—as beyond their control. Yet, the intellectual property environment and the... View Details
    Keywords: Innovation and Management; Intellectual Property; Industry Structures; Value
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    • February 2019 (Revised August 2019)
    • Case

    KangaTech

    By: Karim R. Lakhani, Patrick J. Ferguson, Sarah Fleischer, Jin Hyun Paik and Steven Randazzo
    On a warm January afternoon in 2019, Steve Saunders, Dave Scerri, Carl Dilena, and Nick Haslam (see Exhibit 1 for biographies), co-founders of KangaTech, wrapped up the latest round of discussions about the future direction of their sports-technology start-up. Focused... View Details
    Keywords: Startup; Technology Commercialization; Prototype; Business Startups; Technological Innovation; Sports; Health; Commercialization; Research and Development; Decision Making; Growth and Development Strategy; Technology Industry; Technology Industry; Technology Industry; Australia
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    • 21 May 2024
    • Blog Post

    IFC India: From Trash to Treasure: Inside a Waste Management Site in Mumbai

    waste management plant is a fascinating case study of how the right capital, players, and process can tackle the waste crisis. Hindustan Unilever, like other FMCG manufacturers, has historically faced... View Details
    • May 2018
    • Article

    Linda Babcock: Go-getter and Do-gooder

    By: Max Bazerman, Iris Bohnet, Hannah Riley-Bowles and George Loewenstein
    In this tribute to the 2007 recipient of the Jeffrey Z. Rubin Theory‐To‐Practice Award from the International Association for Conflict Management (IACM), we celebrate Linda Babcock's contributions to diverse lines of research, her tireless and effective efforts to put... View Details
    Keywords: Personal Development and Career; Biography; Research; Negotiation; Leadership; Practice
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    • December 2022 (Revised January 2023)
    • Case

    Cann: High Hopes for Cannabis Infused Beverages

    By: Ayelet Israeli and Anne V. Wilson
    Founded in 2018 by Jake Bullock and Luke Anderson, Cann sold “social tonics,” or cannabis-infused beverages. By 2022, the company had several notable celebrity investors and talent partners, had sold over 10 million beverages to consumers, was distributing in six... View Details
    Keywords: Stigma; Product Innovation; Product Introduction; Product Differentiation; New Products; New Product Marketing; New Product Management; Brand Management; Branding; Packaging; Positioning; Growth Strategy And Execution; Growth; Cannabis Industry; Purpose; Purpose Brands; LGBTQ; Direct-to-consumer; DTC; Regulations; Channels Of Distribution; Product Development; Product Marketing; Product Positioning; Product; Innovation and Invention; Brands and Branding; Marketing; Marketing Communications; Marketing Channels; Advertising; Advertising Campaigns; Digital Marketing; Market Entry and Exit; Governing Rules, Regulations, and Reforms; Food and Beverage Industry; Food and Beverage Industry; United States; Canada; North America
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