Publications

September 1972 (Revised September 1983)
Case

Timex Corp.

The evolution of Timex from its inception in the 1940s to its position as a leading multinational watch manufacturer in the early 1970s. Focuses on Timex's strategy for marketing, on a worldwide basis, and its line of inexpensive watches. View Details

Keywords: Product; Marketing Strategy; Multinational Firms and Management; Global Strategy; Apparel and Accessories Industry; Apparel and Accessories Industry

October 2021 (Revised February 2022)
Case

Newsweek: Driving a Digital First Strategy

By: Lynda M. Applegate and Suraj Srinivasan

The case describes the transformation at Newsweek, the storied news magazine that had fallen from its commanding position as a premier print publication unable to find its footing in the fast changing digital media landscape. After buying Newsweek and taking over as... View Details

Keywords: Transformation; Strategy; Internet and the Web; Analytics and Data Science; Performance Evaluation; Partners and Partnerships

19 Feb 2016
Blog Post

4 Updates About Peek Weekend at HBS

Peek has changed a lot since its founding in 2015! Please visit the Peek website for the most up to date information on dates, registration, and program events. In 2015 Harvard Business School launched its inaugural Peek Weekend. Peek was... View Details

04 May 2020
Blog Post

Crisis Leadership with Nikhil Patel: The Critical Importance of Trust

Two weeks into his Leadership Fellows position with the Detroit’s Office of the Mayor, Nikhil Patel (MBA 2019) was summoned by the Mayor for a car ride. Among Patel’s mandates – which included economic development, housing, View Details

December 1992
Exercise

Negotiation Exercise on Tradeable Pollution Allowances: Group A, Utility #1

By: Willis M. Emmons III

Describes the position of Utility #1 in negotiating Group A with respect to 1) its SO emissions reduction requirements; 2) the costs of its alternative compliance strategies; and 3) the nature of its state regulatory environment. View Details

Keywords: Negotiation Participants; Negotiation Process; Pollutants; Laws and Statutes; Governing Rules, Regulations, and Reforms; Governance Compliance; Utilities Industry; United States

08 Jun 2017
News

Harvard Business School Announces Social Enterprise Loan Repayment Assistance Program

01 Oct 2019
Video

Diverse Perspectives at HBS

January 2021
Case

Egon Zehnder: Beyond Search?

By: Ashish Nanda and Margaret Cross

In 2019, Egon Zehnder chair Jill Ader and CEO Edilson Camara faced a critical question: how should the global executive search firm approach its burgeoning advisory service offering? Since 2003, the firm’s advisory practice had grown as a conglomeration of grassroots... View Details

Keywords: Professional Services Firms; Executive Search Firms; Professionalism; Partnership; Executive Coaching; Leadership Development; Expansion; Decision Making; Strategy; Switzerland; London

2021
Working Paper

Does Social Media Cause Polarization? Evidence from Access to Twitter Echo Chambers during the 2019 Argentine Presidential Debate

By: Rafael Di Tella, Ramiro H. Gálvez and Ernesto Schargrodsky

We study how two groups, those inside vs. those outside echo chambers, react to a political event when we vary social media status (Twitter). Our treatments mimic two strategies often suggested as a way to limit polarization on social media: they expose people to... View Details

Keywords: Political Polarization; Political Elections; Internet and the Web; Attitudes; Social Media; Argentina

Read Now

August 2019 (Revised November 2022)
Case

Paradigm Capital Value Fund

By: Luis M. Viceira and Elena Corsi

Karl Jan Erick Hummel had founded Paradigm Capital Value Fund in 2007 together with Columbia Business School Professor Bruce Greenwald, an expert in value investing and now chairman of the fund. The fund followed the principles of value investing to their target... View Details

Keywords: Investment Activism; Investment Portfolio; Financial Management; Growth and Development Strategy; Investment Funds; Financial Services Industry

Article

Experience Theory, or How Desserts Are Like Losses

By: Jolie M. Martin, Martin Reimann and Michael I. Norton

While many experiments have explored risk preferences for money, few have systematically assessed risk preferences for everyday experiences. We propose a conceptual model and provide convergent evidence from seven experiments that, in contrast to a typical “zero”... View Details

Keywords: Experiences; Monetary Gambles; Risk Preferences; Experience Theory; Risk and Uncertainty; Behavior; Decision Choices and Conditions

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12 Apr 2013
News

Deleveraging in the U.S. Just Started

September 2000 (Revised September 2005)
Case

New Beetle, The

By: Rajiv Lal and Nilanjana R. Pal

Volkswagen of America introduced the New Beetle at the Detroit auto show in January 1998 to rave reviews from the automobile press and industry gurus. Elisabeth Vanzura, marketing director of Volkswagen American had the challenging task of converting this enthusiasm to... View Details

Keywords: Decisions; Leadership; Marketing; Marketing Communications; Product Positioning; Market Entry and Exit; Sales; Auto Industry; United States

February 2010
Article

Global Currency Hedging

By: John Y. Campbell, Karine Serfaty-de Medeiros and Luis M. Viceira

Over the period 1975 to 2005, the US dollar (particularly in relation to the Canadian dollar) and the euro and Swiss franc (particularly in the second half of the period) have moved against world equity markets. Thus these currencies should be attractive to... View Details

Keywords: Currency; Equity; Financial Markets; International Finance; Investment Return; Globalized Markets and Industries; Risk Management

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10 Apr 2016
News

Ad Agency Enlists Comedians to Get the Creative Juices Flowing

February 2006 (Revised January 2007)
Case

MercadoLibre.com

By: Francisco de Asis Martinez-Jerez, Joshua Bellin and James Robert Dillon

MercadoLibre.com, eBay's Latin-American partner, needed to decide how far it was going to follow eBay's practice of offering "free listing days" and discounted special-feature days. Was this type of promotion prudent, given MercadoLibre.com's customer base, revenue... View Details

Keywords: Internet and the Web; Auctions; Service Industry; Latin America

November 2002 (Revised January 2004)
Case

Gary Rodkin At Pepsi-Cola North America (B) (Abridged)

By: David A. Thomas, Gina Carioggia and Ayesha Kanji

After assuming the position of CEO of Pepsi-Cola North America (PCNA), Gary Rodkin faces organizational problems within PCNA and external friction between PCNA and its largest bottler, the Pepsi Bottling Group. In addition to the challenge of organizational alignment,... View Details

Keywords: Restructuring; Leadership; Brands and Branding; Problems and Challenges; Situation or Environment; Conflict Management; Alignment; Food and Beverage Industry; North America

February 1996 (Revised August 1998)
Exercise

Process Flow Design Exercise (C)

By: Janice H. Hammond

Provides detailed instructions for auditors to help them prepare for the factory demonstration day. Each audit position is described and a time line outlining responsibilities for the four phases of the simulation is provided. View Details

Keywords: Business Processes