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  • 17 Jan 2017
  • First Look

First Look at New Research: January 17

software product. The case examines both the process and outcomes of pricing research for a collaborative software product and in a fast-growing venture with a distinctive approach to customer acquisition.... View Details
Keywords: Sean Silverthorne
  • 16 Aug 2010
  • Lessons from the Classroom

HBS Introduces Marketing Analysis Tools for Managers

that managers deliver ROI from their marketing investments; therefore, quantifying the effects of marketing decisions is imperative. At the same time, customer relationship management (CRM) software and emerging Web 2.0 applications are... View Details
Keywords: by Sarah Jane Gilbert
  • Profile

Arthur Rock

with it a surge magical new hardware, software and services that lead directly to the current world of the Internet, powerful mobile devices and a hyper-connected globe where all knowledge is at our fingertips. “I was never 100 percent... View Details
  • 25 Apr 2023
  • Blog Post

Harvard Climate Leaders Program

vegetable garden with my parents and going to national parks with my family, so I have always had an appreciation for nature and the environment around me. I started my career as an investor at Bessemer Venture Partners, focusing largely on early stage enterprise and... View Details
  • 21 Dec 2022
  • Blog Post

Climate Stories Episode #12: Vehicle to Everything - Claire Broido Johnson (MBA 2002), Chief Operating Officer of Fermata Energy

with those chargers and make a profit off of those platforms. Going forward, we will be selling a software platform to monitor and control buildings and electric vehicles.” For now, Fermata Energy is focusing on EV fleets, not residential... View Details
  • 24 Jul 2018
  • First Look

New Research and Ideas, July 24, 2018

fund Sachem Head Capital, led by founder Scott Ferguson, launched an activist campaign at computer aided design (CAD) software maker Autodesk. The activist campaign, waged mainly in private, was over Autodesk's lackluster financial... View Details
Keywords: Dina Gerdeman
  • 15 Mar 2016
  • First Look

March 15, 2016

intelligent software for efficient order delivery, and a customer friendly online interface. Ocado's customer base had expanded beyond the wealthy to include middle-income consumers; even with a delivery charge, grocery shopping through... View Details
  • 06 Nov 2007
  • First Look

First Look: November 6, 2007

years building P&G's Chinese operation rather than the core detergent business. IBM's Sam Palmisano was a champion of software and open systems at a time when Big Blue was essentially a closed-system, hardware-oriented company. To... View Details
Keywords: Sean Silverthorne
  • 01 Dec 2020
  • News

New Releases: Alumni and Faculty Books

not enough if we want a competitive advantage. In Smarter Together, Coupa Software CEO Rob Bernshteyn explains how we will soon be able to draw upon the intelligence of the community—collectively what we, and the organizations we work... View Details
Keywords: Margie Kelley
  • 12 Feb 2019
  • First Look

New Research and Ideas, February 12, 2019

Devices: Challenges and Opportunities for U.S. Regulators and Innovators By: Gordon, William J., and Ariel Dora Stern Abstract— Software has become an increasingly important component of medical device technology. Through legislation like... View Details
Keywords: Dina Gerdeman
  • 14 Mar 2017
  • First Look

First Look at New Research, March 14

BrightStar. As franchises began to sell, Sun quickly set about building scalable operations and infrastructure, including a centralized technology function and custom software for franchisees. As more and more locations opened around the... View Details
Keywords: Sean Silverthorne
  • 04 Apr 2017
  • First Look

First Look at New Research, April 4

member of the board of the National Venture Capital Association, Roberts knew the industry was gravitating to the San Francisco Bay area, to invest in the social media and software startups centered there. His specialty and passion was... View Details
Keywords: Sean Silverthorne
  • February 2021 (Revised June 2021)
  • Case

Brainlab: Imaging a MedTech Future

By: Regina E. Herzlinger, Gregory P. Licholai and Federica Gabrieli
Can Brainlab, a privately held firm, compete with giants like Medtronic and Amazon in delivering the Digital Operating Room of the future? The CEO is pondering solutions for secure exchange of medical information, pricing a new robotic imaging device, and reorganizing... View Details
Keywords: Surgery; Robotics; Health Care; Private Healthcare; Pricing; Technology Platform; Acquisition; Business Growth and Maturation; Growth and Development Strategy; Business Strategy; Corporate Strategy; Corporate Entrepreneurship; Health Care and Treatment; Health; Innovation and Invention; Innovation and Management; Innovation Strategy; Technological Innovation; Applications and Software; Information Infrastructure; Information Technology; Digital Platforms; Health Industry; Europe; Germany; Munich
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  • 01 Oct 2002
  • News

Class Notes Extra

which he had moved for an earlier job. As a financial consultant, he assisted start-ups and performers such as Seals & Crofts, ZZ Top, and Larry Gatlin. In 1991, he and a partner founded a market research firm — the business is now called Research.Net, Inc. — focused... View Details
  • 17 Jun 2014
  • First Look

First Look: June 17

quickly to execute the strategy. The firm has committed $1b in investment, building out a new software center in California and a commercial sales function at headquarters to deploy the new products and services. Purchase this case: View Details
Keywords: Sean Silverthorne
  • 21 Jan 2014
  • First Look

First Look: January 21

majority owner, and Life Technologies (Life), a major manufacturer of sequencing equipment and services, was a minority owner. By the end of the year the CEO of Claritas Genomics, Dr. Patrice Milos, had to put Claritas in a position to grow and needed to have in place... View Details
Keywords: Sean Silverthorne
  • 19 Oct 2011
  • Research & Ideas

Designing Cities for a Sustainable Future

On a June day in Manhattan with temperatures heading into the 90s, a straphanger named Mike is taking his customary subway ride to work. People are grumbling about the heat, but hey, it's summer, it's supposed to be hot, and besides, "Whaddya gonna do?" New Yorkers... View Details
Keywords: by Garry Emmons; Construction; Real Estate
  • 27 May 2009
  • First Look

First Look: May 27, 2009

especially when operating in "lower income" countries. Purchase this case: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=509048 Sanctuary Soft, Inc. Harvard Business School Case 409-104 A U.S.-based security View Details
Keywords: Martha Lagace
  • 24 Jul 2006
  • Research & Ideas

How Kayak Users Built a New Industry

annoyed and annoyed and annoyed, and one day you do something about it. Eric Raymond, of open source fame, calls this "scratching an itch." (Open source software development started out as a form of user innovation, but it's now... View Details
Keywords: by Sean Silverthorne; Entertainment & Recreation
  • 18 Mar 2001
  • Research & Ideas

Want to Be an Entrepreneur? [Part I]

differed from the conditions she had encountered at Palm Inc., which she had joined in 1992 (following a decade in the computer and software industries), just after the company was founded to develop handheld computing devices. Like E... View Details
Keywords: by John S. Rosenberg