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  • September 2001
  • Teaching Note

adM@rt (A) and (B)TN

By: F. Warren McFarlan
Teaching Note for (9-301-046) and (9-301-083). View Details
Keywords: Retail Industry; Retail Industry; Hong Kong
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  • April 2001 (Revised November 2009)
  • Teaching Note

(TN) Amazon.com (A), (B), (C), and (D)

By: Jeffrey F. Rayport, Dickson Louie and William A. Sahlman
Teaching Note for (9-897-128), (9-898-084), (9-901-021), and (9-901-022). For book only. View Details
Keywords: Retail Industry; Retail Industry
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  • October 2000 (Revised October 2001)
  • Case

adM@rt(A)

By: F. Warren McFarlan, Carin-Isabel Knoop and David Lane
Describes the complex policy alternatives facing an online Hong Kong grocery company as it tries to apply Webvan-type concepts in the Hong Kong marketplace. Captures the extraordinary process of adaptation the company is going through as it tries to find the right... View Details
Keywords: Organizational Change and Adaptation; Markets; Marketing; Business Strategy; Business Model; Decisions; Problems and Challenges; Retail Industry; Retail Industry; Hong Kong
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  • September 1999 (Revised June 2001)
  • Case

eBay, Inc.

By: Stephen P. Bradley and Kelley Porter
eBay was the world's largest and most popular person-to-person trading community on the Internet. In early 1999, the company was doing very well and seemed to have solved many of its early problems. However, on March 30, 1999, Amazon.com announced that it was entering... View Details
Keywords: Technological Innovation; Growth and Development Strategy; Marketing Strategy; Planning; Competition; Competitive Strategy; Competitive Advantage; Retail Industry; Retail Industry
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  • January 2015 (Revised July 2019)
  • Case

CVS Health: Promoting Drug Adherence

By: Leslie John, John Quelch and Robert Huckman
Email mking@hbs.edu for a courtesy copy.

The case describes a program that CVS Health recently implemented to improve medication adherence, an important problem from a societal, public policy, and firm... View Details
Keywords: Medication Adherence; Affordable Care Act (ACA); Marketing Strategy; Communication Strategy; Customer Value and Value Chain; Decisions; Health Care and Treatment; Goals and Objectives; Resource Allocation; Marketing Communications; Consumer Behavior; Measurement and Metrics; Service Delivery; Behavior; Motivation and Incentives; Social Issues; Information Technology; Value Creation; Health Industry; Health Industry; Health Industry; Health Industry; Health Industry; United States
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  • 29 Jul 2013
  • News

Opening New Markets for Black South African Winemakers

wine-making. But apartheid had prevented them from owning land or gaining access to capital. Wine had become a $3 billion export industry for South Africa, but just 2 percent of the market was held by black South Africans, who comprise 85... View Details
Keywords: wine; wine making; wine importing; Retail Trade; Retail Trade; Retail Trade; Retail Trade
  • 17 Aug 2010
  • First Look

First Look: August 17

responded to the deterioration in Merrill Lynch's position in the first quarter. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/310092-PDF-ENG Note on the Asset Management Industry Clayton Rose, Scott WaggonerHarvard Business... View Details
Keywords: Martha Lagace
  • 01 May 2018
  • First Look

First Look at New Research and Ideas, May 1, 2018

rents from firms producing and commercializing products. In this Industry Note, we describe the origin, evolution, costs, benefits, and future outlook for Patent Trolling in the United States. Purchase this case:... View Details
Keywords: Sean Silverthorne
  • March 2025
  • Teaching Note

Kering Eyewear

By: Rohit Deshpandé and Nicole Zelazko
This teaching note provides comprehensive documentation of how to use the Kering Eyewear case (HBS No. 525-027). View Details
Keywords: Mergers and Acquisitions; Business Conglomerates; Business Subsidiaries; Global Strategy; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Product Marketing; Product Positioning; Distribution; Product; Luxury; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States
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  • March 2021
  • Supplement

Artea (A), (B), (C), and (D): Designing Targeting Strategies

By: Eva Ascarza and Ayelet Israeli
Power Point Supplement to Teaching Note for HBS No. 521-021,521-022,521-037,521-043. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on... View Details
Keywords: Targeted Advertising; Targeting; Algorithmic Data; Bias; A/B Testing; Experiment; Advertising; Gender; Race; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Retail Industry; Retail Industry; United States
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  • September 2020 (Revised February 2024)
  • Teaching Note

Artea (A), (B), (C), and (D): Designing Targeting Strategies

By: Eva Ascarza and Ayelet Israeli
Teaching Note for HBS No. 521-021,521-022,521-037,521-043. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and... View Details
Keywords: Targeted Advertising; Targeting; Race; Gender; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Retail Industry; Retail Industry; United States
Related
  • September 2020 (Revised July 2022)
  • Supplement

Spreadsheet Supplement to "Artea: Designing Targeting Strategies"

By: Eva Ascarza and Ayelet Israeli
Spreadsheet Supplement to "Artea: Designing Targeting Strategies" (521-021). View Details
Keywords: Race; Gender; Marketing; Diversity; Customer Relationship Management; Retail Industry; Retail Industry; Retail Industry; United States
Related
  • 23 Oct 2018
  • First Look

New Research and Ideas, October 23, 2018

By: Deller, Carolyn, and Tatiana Sandino Abstract—Using retail chain data, we study the effects of a tournament incentive plan based primarily on objective performance, but incorporating managerial discretion in the selection of winners.... View Details
Keywords: Dina Gerdeman
  • 22 Jan 2013
  • First Look

First Look: Jan. 22

Publication:Academy of Management Annals Abstract The concept of imprinting has attracted considerable interest in numerous fields-including organizational ecology, institutional theory, network analysis, and career research-and has been applied at several levels of... View Details
Keywords: Sean Silverthorne
  • 04 Oct 2016
  • First Look

October 4, 2016

https://www.hbs.edu/faculty/Pages/item.aspx?num=51680 forthcoming Journal of Financial Economics What Do Measures of Real-Time Corporate Sales Tell Us About Earnings Surprises and Post-announcement Returns? By: Froot, Kenneth A., Namho Kang, Gideon Ozik, and Ronnie... View Details
  • 12 Feb 2008
  • First Look

First Look: February 12, 2007

industries may split apart. Untapped Potential in the Study of Negotiation and Gender Inequality in Organizations Authors:Hannah Riley Bowles and Kathleen L. McGinn Periodical:Academy of Management Annals, Vol. 2, Psychology Press,... View Details
Keywords: Martha Lagace
  • 01 Jun 2016
  • News

How Do We Win the Cyberwar?

for example, filters down to retailers or health care providers in any useful or timely way. There is some forward movement, though. Lefkowitz notes that the Department of Homeland Security began sharing threat data with private View Details
Keywords: Dan Morrell; illustrations by Victo Ngai
  • Web

2019 Symposium - Race, Gender & Equity

masculinity on offshore oil platforms, the impact of racial diversity on retail bank performance, and the design and delivery of women’s leadership development programs. For the past several years, Professor Ely has maintained an active... View Details
  • 23 Sep 2008
  • First Look

First Look: September 23, 2008

presided over the development of the empirical social sciences to address questions of labor regulation and control within manufacturing industries. Next, we look at the creation of the Carnegie Tech Graduate School of Industrial... View Details
Keywords: Martha Lagace
  • 12 Sep 2006
  • First Look

First Look: September 12, 2006

through successive stages of industry evolution. We then show how this strategy was used by Sun Microsystems against Apollo Computer in the 1980s and by Dell against Compaq and other personal computer makers in the 1990s. Download working... View Details
Keywords: Sean Silverthorne