Publications

03 Nov 2010
News

Henry Ford, William Sarnoff And Leadership Today

May 2013
Case

Altius Golf and the Fighter Brand

By: Robert J. Dolan and Sunru Yong

Altius Golf is the clear leader in the golf ball market despite a long-term decline in the number of golfers and a drop in sales following the financial crisis. The firm has maintained its position by introducing generations of advanced, super-premium golf balls that... View Details

Keywords: Governing and Advisory Boards; Competitive Advantage; Decision Choices and Conditions; Distribution Channels; Sports; Financial Crisis; Brands and Branding; Segmentation; Sports Industry; Entertainment and Recreation Industry

9 AM – 9 AM EDT, 18 Apr 2018
HBS Online

HBX Entrepreneurship Essentials

Master a proven framework for building and financing new ventures, make your entrepreneurial dreams a reality, and speak the language of the start-up world. Entrepreneurship Essentials introduces you to the entrepreneurial journey, from finding an idea, to gaining... View Details

2019
Book

Race, Work, and Leadership: New Perspectives on the Black Experience

By: Laura Morgan Roberts, Anthony J. Mayo and David A. Thomas

Race, Work, and Leadership is a rare and important compilation of essays that examines how race matters in people’s experience of work and leadership. What does it mean to be black in corporate America today? How are racial dynamics in organizations changing?... View Details

Keywords: Race And Ethnicity; Diversity Management; Inclusion; Leader Selection; Race; Ethnicity; Diversity; Leadership; Leadership Development; Employment

Find at Harvard

Program

Investment Management Workshop

Summary The Investment Management Workshop convenes the world's top principals, portfolio managers, and executives to explore the latest industry strategies and best practices. Focused on asset management, business strategy, business development, and investment... View Details

Program

Senior Executive Program—Africa

what it takes to do business in today's digital era. This program prepares you to expand your leadership skills as well as your knowledge of local, regional, and global markets. By improving your ability to design and execute winning... View Details

John A. Quelch

John A. Quelch is Executive Vice Chancellor and Distinguished Professor of Social Science at Duke Kunshan University. He is also John DeButts Professor at Duke University's Fuqua School of Business. Between 2017 and 2023 he was the Leonard M. Miller University... View Details

Keywords: advertising; broadcasting; consumer products; e-commerce industry; fashion; fast food; federal government; financial services; food; food processing; health care; high technology; marketing industry; media

24 Mar 2002
Research & Ideas

Are Assets Only for America’s Wealthy?

Chair of the Finance unit, has spent the past four years investigating ways to help low-income families break out of this cycle and thus gain some of the benefits of being connected to the world of financial services. Programs providing... View Details

Keywords: by Carla Tishler

2021
Chapter

Business Continuity Insurance in the Next Disaster

By: Samuel Gregory Hanson, Adi Sunderam and Eric Zwick

This article draws lessons from the business support policies pursued in the COVID-19 pandemic to guide policy design for the next disaster. We contrast the performance of the Paycheck Protection Program to the Main Street Lending Program to illustrate how design... View Details

Keywords: COVID-19 Pandemic; Policy; Economic Slowdown and Stagnation; Financing and Loans; United States

Read Now

15 May 2015
Blog Post

How to Get a Global Perspective at HBS

Though HBS is based in Boston, the MBA program is inherently a global experience. Traveling to an emerging market is part of the first year curriculum, over 70 countries are represented in of our diverse student body, and over 50% of... View Details

May 2014 (Revised March 2017)
Case

Unilever's Lifebuoy in India: Implementing the Sustainability Plan

By: Christopher A. Bartlett

Unilever's new Global Brand VP must not only revitalize Lifebuoy soap's sagging market performance, but simultaneously impact the health of one billion people worldwide. The latter challenge comes from Unilever's new CEO who has introduced the Unilever Sustainable... View Details

Keywords: Multinational Management; Corporate Social Responsibility; Strategy Implementation; Marketing Strategy; Mission And Purpose; Change Management; International Business; Global; Fast-moving Consumer Goods; Soap; Corporate Social Responsibility and Impact; Health Care and Treatment; Environmental Sustainability; Global Strategy; Developing Countries and Economies; Beauty and Cosmetics Industry; Health Industry; India

March 1994 (Revised July 1995)
Case

Lotus Development Corp. in 1994

Jim Manzi, president and CEO of Lotus, must decide whether to position the firm as a provider of network applications or of the architectural programs required to support network applications. The decision will have lasting implications for Lotus's position in both... View Details

Keywords: Information Infrastructure; Competitive Advantage; Applications and Software; Industry Structures; Information Technology Industry

Find at Harvard

August 1988 (Revised November 1989)
Case

Reebok International Ltd.

By: John A. Quelch

Reebok executives are reviewing the company's advertising and promotion programs for the second half of 1988. These include sponsorship of the 1988 Summer Olympics and a rock concert tour organized by Amnesty International. In addition, Reebok is launching a new... View Details

Keywords: Marketing Strategy; Music Entertainment; Advertising Campaigns; Sports; Advertising Industry; Apparel and Accessories Industry; Sports Industry

2009
Report

Breakthroughs in Shared Measurement

By: Mark R. Kramer, Marcie Parkhurst and Lalitha Vaidyanathan

The traditional approach to measuring each individual grant and nonprofit initiative separately prevents learning and improvement, because no 2 efforts can be compared on a consistent basis. This research highlights 20 social enterprises that developed innovative... View Details

Keywords: Impact Evaluation; Impact Measurement; Social Enterprise; Organizations; Performance Effectiveness; Measurement and Metrics