Publications

Publications

Filter Results: (7,736) Arrow Down
Filter Results: (7,736) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 106 of 7,736 Results →
  • 17 Oct 2007
  • Research & Ideas

Why Global Brands Work

Nissan, and Honda sold standard products under a single brand umbrella. For decades, Ford adapted its manufacturing platforms, features, and model names from one country to another. The results: added manufacturing and supply chain costs... View Details
Keywords: by John A. Quelch; Auto
  • 04 Feb 2002
  • Research & Ideas

How a Juicy Brand Came Back to Life

by asserting that a brand might fit better in one company's portfolio than in another's. But a marketing professional would probably explain the improved fit in terms of distribution economies or manufacturing synergies. I would explain... View Details
Keywords: by John Deighton; Food & Beverage
  • 21 Apr 2008
  • Research & Ideas

The New Math of Customer Relationships

and The Service Profit Chain and The Value Profit Chain (with Lenoard A. Schlesinger). Some of the ideas go back to Heskett's 1986 book, Managing in the Service Economy. A new book, The Ownership Quotient, is underway, written with Sasser... View Details
Keywords: by Sean Silverthorne
  • Research Summary

Competing on a Common Platform

Why have over 100 firms joined the Eclipse Foundation to collectively produce an open source platform and tools for software application development? What are they trying to accomplish? This research analyzes IBMs divestment of the Eclipse Java Integrated Development... View Details
  • 2021
  • Working Paper

Once Bitten, Twice Shy: Learning from Corporate Fraud and Corporate Governance Spillovers

By: Trung Nguyen
This paper finds that investors learn from their experience with corporate fraud and financial misconduct and modify their investment behavior to avoid suspicious firms and increase corporate governance efforts. More specially, mutual funds that experienced corporate... View Details
Keywords: Institutional Investors; Investor Experience; Shareholder Voting; Corporate Fraud; Corporate Governance; Institutional Investing; Behavior; Change; Learning
Related
  • July 2018
  • Case

Hironobu Tsujiguchi and His Sweet Revolution

By: Boris Groysberg and Naoko Jinjo
Hironobu Tsujiguchi, a Japanese chocolatier, had chosen an unusual path to success as a pastry chef. Instead of spending most of his time in his kitchen and focusing on one or two confectionery categories like most pastry chefs, he chose to work on diverse projects and... View Details
Keywords: Relevance; Entrepreneurship; Diversification; Personal Development and Career; Decision Making; Food and Beverage Industry; Japan
Related

    Leslie A. Perlow

    Leslie A. Perlow is the Konosuke Matsushita Professor of Leadership in the Organizational Behavior Unit at Harvard Business School. She leads the Crafting Your Life Special Project, dedicated to helping individuals make purposeful life choices while gathering... View Details

    • July 2022
    • Teaching Note

    Arçelik (A), (B): From a Dealer Network to an Omnichannel Experience

    By: Ayelet Israeli, Fares Khrais and Menna Hassan
    Arçelik Turkey, the country’s market leader in household appliances, was at an omnichannel crossroads in January 2020. Arçelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in... View Details
    Keywords: Digital Marketing; Bricks And Mortar; Franchise Management; Franchising; Dealer Network; Dealers; B2B; B2B2C; Tradition; Culture Change; Cultural Adaptation; Omnichannel; Omnichannel Retail; Omni-channel; Omnichannel Retailing; Sales Channels; Sales Channel Development; Channel Management; Channels Of Distribution; Marketplace; Platforms; Collaboration; Online Channel; Online Data; Online Sales; Online Shopping; Online; Retail; Retailing; Disruption; Transformation; Franchise Ownership; Change Management; Partners and Partnerships; Consumer Behavior; Sales; Internet and the Web; Marketing Strategy; Conflict and Resolution; Conflict Management; Organizational Culture; Distribution Channels; Digital Transformation; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Turkey
    Related
    • September 1998
    • Case

    Vanguard Group, Inc. (1998), The

    By: Andre F. Perold
    Since the beginning of 1997, Vanguard's assets under management have increased more than 60% from $240 billion to almost $400 billion, making it second in market share only to Fidelity. Vanguard views this success as another vindication of its low-cost strategy of... View Details
    Keywords: Asset Management; Cost Management; Investment Funds; Product; Service Operations; Performance Expectations; Competition; Consolidation; Expansion; Internet; Financial Services Industry
    Related
    • July 2006 (Revised August 2007)
    • Case

    The Mozilla Foundation: Launching Firefox 1.0 (A)

    Explores the Mozilla Foundation's decisions leading up to the launch of Firefox 1.0, including its default browser, managing corporate partnerships, managing product development, and moving toward a revenue-based model. Mitchell Baker, president of the Mozilla... View Details
    Keywords: Business Model; Commercialization; Open Source Distribution; Partners and Partnerships; Information Technology; Social Entrepreneurship; Applications and Software; Innovation and Invention; Information Technology Industry; United States
    Related
    • April 2006 (Revised March 2007)
    • Case

    PayPal Merchant Services

    By: Thomas R. Eisenmann and Lauren Barley
    In early 2006, PayPal management is deciding how to respond to Google's entry into online payments. PayPal, owned by eBay, has targeted online merchants outside eBay's auction community for its next wave of expansion. Google represents a potential threat to PayPal's... View Details
    Keywords: Internet and the Web; Competition; Expansion; Service Operations; Auctions; Web Services Industry; Service Industry
    Related

      Customers As Innovators: A New Way to Create Value

      Product R&D at many companies is a major bottleneck. The difficulty is that fully understanding the needs of just a single customer can be an inexact and costly process--to say nothing of the needs of all customers or even groups of them. In the course of... View Details

        Robert C. Merton

        Robert C. Merton is the School of Management Distinguished Professor of Finance at the MIT Sloan School of Management.

        Merton is University Professor Emeritus at Harvard University and was the George Fisher Baker Professor of... View Details

        Keywords: banking; brokerage; financial services; insurance industry; investment banking industry; retail financial services
        • March 2020 (Revised February 2021)
        • Module Note

        Corporate Strategy

        By: Ashish Nanda
        As a strategist, you must decide for your firm what products to produce, what customers to serve, what geographies to operate in, and what activities to perform. This note on Corporate Strategy, which introduces the fifth module of the RC Strategy course, offers a... View Details
        Keywords: Scope; Corporate Strategy; Horizontal Integration; Vertical Integration
        Related
        • June 1994 (Revised September 1994)
        • Background Note

        Beating the Commodity Magnet

        By: V. Kasturi Rangan and George T. Bowman
        All markets follow a cycle of growth and maturity, then commoditization and decline. This note argues that while commoditization of an industry may seem inevitable, the better managed firms find a way to make money in the commodity cycle. These firms know how and when... View Details
        Keywords: Goods and Commodities; Financial Markets; Competitive Strategy; Financial Services Industry
        Related
        • June 2019 (Revised October 2019)
        • Technical Note

        Note on the Future of Commerce

        By: William R. Kerr, Daniel O'Connor and Nathaniel Schwalb
        In 2019, the retail and consumer product industries were undergoing a significant transformation. Over the past 50 years, what was once a highly fragmented industry began to consolidate, digitize, and increase convenience while lowering costs. The winning enterprises... View Details
        Keywords: Trade; Demand and Consumers; Demographics; Transformation; Global Range; Organizational Change and Adaptation; Business Model; Leading Change; Consumer Products Industry; Consumer Products Industry
        Related
        • 08 Jan 2010
        • News

        Multinational firms, agglomeration, and global networks

        • November 2020 (Revised March 2021)
        • Case

        Amazon: Cult or Culture?

        By: Boris Groysberg, Sarah L. Abbott and Tricia Gregg
        Amazon was one of the first entrants in e-commerce. Under the leadership of founder Jeff Bezos, Amazon had expanded beyond books to manufacturing and selling a wide range of products and services globally. Bezos had built a customer-centric culture that permeated all... View Details
        Keywords: Culture; Technology Companies; Retail; Human Resource Practices; Growth; Founder; Leadership; Organizational Culture; Growth Management; Information Technology; Human Resources; Talent and Talent Management; Retail Industry; Technology Industry
        Related
        • June 2020
        • Teaching Note

        Catalant's Operating System for the Future of Work

        By: Christopher Stanton, William R. Kerr, James Palano and Kendall Smith
        This case touches on the topics of project-based work, agile methodology, and skill and talent management through Catalant's evolution as a company. Catalant’s journey to becoming a software platform and talent marketplace provides context for students to explore new... View Details
        Keywords: Talent and Talent Management; Transformation; Business Startups
        Related
        • 09 May 2008
        • News

        New Book Looks at Deep Metaphors and the Minds of Consumers