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      • May 1997
      • Teaching Note

      Module Overview: Coordinating and Managing Supply Chains: Matching Supply and Demand TN

      By: Ananth Raman
      Prepares students to configure operating and distribution systems to provide product (or service) supply to match customer demand. Begins by introducing students to the supply-demand mismatch problem, documenting its significance in many companies, and suggesting ways... View Details
      Keywords: Demand and Consumers; Working Capital; Distribution; Cost of Capital; Management Practices and Processes; Supply Chain Management; Forecasting and Prediction; Supply and Industry
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      Raman, Ananth. "Module Overview: Coordinating and Managing Supply Chains: Matching Supply and Demand TN." Harvard Business School Teaching Note 697-126, May 1997.
      • April 1997
      • Case

      Peoria Engine Plant (A): (Abridged)

      By: Robert S. Kaplan and Amy P. Hutton
      Describes the cost control system used at an automobile engine plant for labor and overhead costs. The finance staff prepares daily, weekly, and monthly variance reports against budgets. Department supervisors, finance staff, and the plant manager discuss the use and... View Details
      Keywords: Motivation and Incentives; Cost Management; Financial Reporting; Performance Improvement; Budgets and Budgeting; Auto Industry
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      Kaplan, Robert S., and Amy P. Hutton. "Peoria Engine Plant (A): (Abridged)." Harvard Business School Case 197-099, April 1997.
      • April 1997
      • Case

      Display Technologies, Inc.

      By: Jonathan West, H. Kent Bowen and Ryota Matsui
      Display Technologies, Inc. (DTI) is a new joint venture between Toshiba and IBM Japan that is manufacturing the most advanced form of flat panel displays. With success in achieving significant production volumes, DTI has been asked to double its output as quickly as... View Details
      Keywords: Joint Ventures; Decision Choices and Conditions; Technological Innovation; Growth and Development Strategy; Product Development; Production; Performance Expectations; Electronics Industry
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      West, Jonathan, H. Kent Bowen, and Ryota Matsui. "Display Technologies, Inc." Harvard Business School Case 697-117, April 1997.
      • April 1997 (Revised May 1997)
      • Case

      Mercer Management Consulting's "Grow to Be Great" (A): The Growth Initiative

      By: Dorothy A. Leonard and Carin-Isabel Knoop
      In late 1994, James Down, member of Mercer's Executive Committee, has to decide whether or not he should push ahead with the writing and publication of a book on growth--at a time when the more successful business publications focus on reengineering and cost cutting.... View Details
      Keywords: Technological Innovation; Organizational Culture; Business Growth and Maturation; Knowledge Management; Product Development; Information Publishing; Books; Consulting Industry; Publishing Industry
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      Leonard, Dorothy A., and Carin-Isabel Knoop. Mercer Management Consulting's "Grow to Be Great" (A): The Growth Initiative. Harvard Business School Case 697-084, April 1997. (Revised May 1997.)
      • March 1997 (Revised December 1999)
      • Case

      Alden Products, Inc.--European Manufacturing

      By: Robert H. Hayes
      The European organization of Alden Products, Inc. is contemplating a doubling of unit sales over the next ten years. Their largest plant, located in Holland, was set up 25 years earlier to supply all demands of the EEC countries on the continent. It has since expanded... View Details
      Keywords: Production; Growth Management; Factories, Labs, and Plants; Strategic Planning; Performance Capacity; Business Strategy; Netherlands; Europe
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      Hayes, Robert H. "Alden Products, Inc.--European Manufacturing." Harvard Business School Case 697-099, March 1997. (Revised December 1999.)
      • March 1997 (Revised March 1997)
      • Case

      Business Teams at Rubbermaid, Inc.

      By: Teresa M. Amabile and Dean Whitney
      Rubbermaid, a consumer-products company widely praised for its innovation, has instituted a company-wide experiment to stimulate innovation even further. The experiment consists of creating small cross-functional business teams within each division, with each team... View Details
      Keywords: Organizational Change and Adaptation; Innovation Strategy; Groups and Teams; Innovation and Management; Corporate Entrepreneurship; Consumer Products Industry; United States
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      Amabile, Teresa M., and Dean Whitney. "Business Teams at Rubbermaid, Inc." Harvard Business School Case 897-165, March 1997. (Revised March 1997.)
      • March 1997 (Revised November 2013)
      • Case

      Purity Steel Corporation, 2012

      By: Robert L. Simons and Antonio Davila
      Managers introduce a new performance evaluation system based on sales growth and return-on-investment (ROI). A branch manager wonders whether his new warehouse should be leased to mitigate the impact on ROI. Formulas and performance calculations are provided. A... View Details
      Keywords: Investment Return; Judgments; Motivation and Incentives; Performance Efficiency; Compensation and Benefits; Salesforce Management; Performance Consistency; Performance Productivity; Steel Industry
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      Simons, Robert L., and Antonio Davila. "Purity Steel Corporation, 2012." Harvard Business School Case 197-082, March 1997. (Revised November 2013.)
      • February 1997 (Revised July 2001)
      • Background Note

      Introduction to Activity-Based Costing

      By: Robert S. Kaplan
      Introduces the fundamental notions of activity-based costing (ABC). Motivates ABC by means of a simple example, a single and a diversified pen factory. Proceeds to show how ABC assigns costs more accurately to products and customers by: 1) identifying the activities... View Details
      Keywords: Activity Based Costing and Management
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      Kaplan, Robert S. "Introduction to Activity-Based Costing." Harvard Business School Background Note 197-076, February 1997. (Revised July 2001.)
      • February 1997 (Revised March 1998)
      • Case

      Smith Breeden Associates: The Equity Plus Fund (A)

      By: Robert C. Merton and Alberto Moel
      In early 1997, Smith Breeden Associates, a money management and consulting firm, was pondering the future of the Equity Plus Fund. The Equity Plus Fund was an S&P enhanced-index fund that tried to outperform the S&P Index by replicating the index using low-cost... View Details
      Keywords: Assets; Cash; Financial Markets; Financial Strategy; Mortgages; Investment Funds; Investment Portfolio; Marketing; Performance; Consulting Industry
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      Merton, Robert C., and Alberto Moel. "Smith Breeden Associates: The Equity Plus Fund (A)." Harvard Business School Case 297-089, February 1997. (Revised March 1998.)
      • February 1997 (Revised January 2002)
      • Case

      Launching the BMW Z3 Roadster

      By: Robert J. Dolan and Susan M. Fournier
      James McDowell, vice president of marketing at BMW North America, Inc., must design Phase II communication strategies for the launch of the new BMW Z3 Roadster. The program follows an "out-of-the-box" prelaunch campaign centered on the placement of the product in the... View Details
      Keywords: Management Teams; Marketing Communications; Marketing Strategy; Brands and Branding; Product Launch; Product Positioning; Innovation and Invention; Auto Industry; North America
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      Dolan, Robert J., and Susan M. Fournier. "Launching the BMW Z3 Roadster." Harvard Business School Case 597-002, February 1997. (Revised January 2002.)
      • January 1997
      • Background Note

      Buy Low, Sell High: Creating and Extracting Customer Value by Enhancing Organizational Performance

      By: Benson P. Shapiro
      Provides an integrated framework for creating customer value and managing the firm profitably. Focuses on the use of product/service line management and effective customer service to achieve customer satisfaction and high profitability. View Details
      Keywords: Customer Value and Value Chain; Framework; Performance Efficiency; Sales; Business Strategy; Customer Satisfaction; Profit; Product Marketing; Business or Company Management
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      Shapiro, Benson P. "Buy Low, Sell High: Creating and Extracting Customer Value by Enhancing Organizational Performance." Harvard Business School Background Note 597-071, January 1997.
      • January 1997 (Revised July 1998)
      • Case

      Dendrite International (Condensed)

      By: John A. Deighton
      This version has been shortened to concentrate on the issue of managing a long selling process and long post-sale account relationship. The focus on the pharmaceutical industry in the United States, Europe, and Japan is preserved. Broader questions of expansion into... View Details
      Keywords: Customer Focus and Relationships; Marketing Strategy; Product Development; Sales; Expansion; Chemical Industry; Pharmaceutical Industry; Japan; Europe; United States
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      Deighton, John A. "Dendrite International (Condensed)." Harvard Business School Case 597-072, January 1997. (Revised July 1998.) (request a courtesy copy.)
      • January 1997 (Revised November 1997)
      • Case

      IBM and Siemens: Revitalizing the Rolm Division (B)

      By: Ashish Nanda, Antonio Davila and Georgia Levenson
      This supplement to the (A) case describes Siemens’ purchase of Rolm’s entire product development and manufacturing operation to form Rolm Systems and discusses the simultaneous 50/50 joint venture between IBM and Siemens to manage marketing, sales, and service for PBX... View Details
      Keywords: Manufacturing; Deal; Dealmaking; IBM; Siemens; Product Development; Joint Ventures; Restructuring; Corporate Strategy
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      Nanda, Ashish, Antonio Davila, and Georgia Levenson. "IBM and Siemens: Revitalizing the Rolm Division (B)." Harvard Business School Case 397-061, January 1997. (Revised November 1997.)
      • January 1997 (Revised December 1999)
      • Case

      OXO International

      By: H. Kent Bowen, Marilyn Matis and Sylvie Ryckebusch
      OXO, a kitchen tools and gadgets company, was started by a businessman who had 30 years of experience in the housewares industry. With his wife and son as founders, he creates a new niche in the gadgets industry for high-end gourmet stores. The company has headquarters... View Details
      Keywords: Entrepreneurship; Supply Chain Management; Production; Design; Ownership; Business Startups; Acquisition; Consumer Products Industry; Asia; New York (city, NY); Connecticut
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      Bowen, H. Kent, Marilyn Matis, and Sylvie Ryckebusch. "OXO International." Harvard Business School Case 697-007, January 1997. (Revised December 1999.)
      • January 1997 (Revised August 2007)
      • Case

      Computron, Inc. (2006)

      By: John A. Quelch
      In July 1996, Mr. Thomas Zimmermann, European Manager of Computron, must select a price for a new computer for his largest customer. A rewritten version of an earlier case. View Details
      Keywords: Customer Relationship Management; Price; Product; Europe
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      Quelch, John A. "Computron, Inc. (2006)." Harvard Business School Case 597-063, January 1997. (Revised August 2007.)
      • January 1997 (Revised June 1997)
      • Case

      Southwire: Beyond 2000

      By: F. Warren McFarlan and Melissa Dailey
      Southwire, based in Carrollton, GA, was the leading producer of aluminum and copper rod, wire, and cable for the transmission and distribution of electricity. In one decade, CEO Roy Richards, Jr. grew annual sales from $500 million in 1985 to $1.9 billion in 1995, an... View Details
      Keywords: Leading Change; Growth Management; Competitive Strategy; Global Strategy; Manufacturing Industry
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      McFarlan, F. Warren, and Melissa Dailey. "Southwire: Beyond 2000." Harvard Business School Case 397-074, January 1997. (Revised June 1997.)
      • Article

      Managerial Commitments and Technological Change in the U.S. Tire Industry

      By: D. Sull, R. Tedlow and R. Rosenbloom
      Keywords: Management; Information Technology; Change; Consumer Products Industry; Consumer Products Industry
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      Sull, D., R. Tedlow, and R. Rosenbloom. "Managerial Commitments and Technological Change in the U.S. Tire Industry." Industrial and Corporate Change 6, no. 2 (March 1997): 461–501.
      • October 1996 (Revised March 2000)
      • Teaching Note

      Intercon Japan TN

      By: Roy D. Shapiro and Marie-Therese M. Flaherty
      Teaching Note for (9-688-056). View Details
      Keywords: Multinational Firms and Management; Production; Business Subsidiaries; Conflict and Resolution; Supply Chain; Manufacturing Industry; Japan
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      Shapiro, Roy D., and Marie-Therese M. Flaherty. "Intercon Japan TN." Harvard Business School Teaching Note 697-011, October 1996. (Revised March 2000.)
      • October 1996
      • Teaching Note

      International Sourcing at Intercon TN

      By: Roy D. Shapiro and Marie-Therese M. Flaherty
      Teaching Note for (9-688-055). View Details
      Keywords: Multinational Firms and Management; Supply Chain; Selection and Staffing; Business Subsidiaries; Production; Manufacturing Industry; Japan
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      Shapiro, Roy D., and Marie-Therese M. Flaherty. "International Sourcing at Intercon TN." Harvard Business School Teaching Note 697-010, October 1996.
      • October 1996 (Revised November 1996)
      • Case

      Boston Beer Company: Samuel Adams, Brewmaster Leading a Revolution

      By: Ray A. Goldberg and Mollie H. Carter
      Boston Beer Co. revolutionized the beer industry by identifying and responding to a new consumer segment. Using the excess capacity in the brewing industry to establish contract brewing arrangements and an extremely capable sales force, the company opened the... View Details
      Keywords: Transformation; Leadership; Product Marketing; Product Development; Production; Quality; Salesforce Management; Segmentation; Food and Beverage Industry
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      Goldberg, Ray A., and Mollie H. Carter. "Boston Beer Company: Samuel Adams, Brewmaster Leading a Revolution." Harvard Business School Case 597-040, October 1996. (Revised November 1996.)
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