Publications

June 2021
Case

HelloSelf: Search

By: John R. Wells and Benjamin Weinstock

In August 2018, after nearly six months of searching, Charles Wells was convinced that he should found HelloSelf to help people improve their sense of mental wellbeing. Those feeling mentally unwell would receive support from fully qualified clinical psychotherapists,... View Details

Keywords: Mental Health; Health Care and Treatment; Internet and the Web; Business Model; Product Launch

08 Jul 2024
Research & Ideas

The Critical Computer Science Principles Every Strategic Leader Needs to Know

its own inventory. Today, Amazon is a classic example of “platformization”: The company grew from an online bookstore into a vast technological hub that provides logistics and advertising to third-party retailers and public cloud services... View Details

Keywords: by Ben Rand; Technology; Information Technology

June 2011
Case

CA Technologies: Bringing the Cloud to Earth

By: Marco Iansiti and Kerry Herman

Adam Famularo, general manager, Cloud Computing business, CA Technologies, and David Dobson, WVP and group executive, Customer Solutions Group, were preparing for a presentation on communicating and positioning CA Technologies' new strategy for cloud computing.... View Details

Keywords: Disruptive Innovation; Product Positioning; Expansion; Internet and the Web; Technology Adoption

20 Nov 2006
Research & Ideas

Open Source Science: A New Model for Innovation

four-and-a-half year period. Problems involved everything from biotech to consumer products and agrochemicals. Thanks to broadcasting, nearly one-third of the previously unsolved problems found successful... View Details

Keywords: by Martha Lagace

02 Jan 2001
Research & Ideas

Gurus in the Garage

interviewed share one habit: they refuse to make decisions for the entrepreneurs. Otherwise, their teaching methods vary tremendously. Learning by Doing When Michael Chiarello, founder and CEO of NapaStyle, was developing the idea for his... View Details

Keywords: by Dorothy Leonard & Walter Swap

August 2015
Case

Yabbly (A)

By: Shikhar Ghosh and Christopher Payton

In November 2013, with less than 10 months of cash on hand, Tom Leung, the founder and CEO of Yabbly, must decide where to focus his resources. His startup, a question-and-answer application for shopping decisions, had benefited from a strong showing at the SXSW... View Details

Keywords: Startup; Mobile; Online Product Reviews; Consumer Products; Business Model; Business Plan; Business Startups; Entrepreneurship; Innovation Strategy; Mobile and Wireless Technology; Internet and the Web; North America; United States; Washington (state, US); Seattle

27 May 2014
First Look

First Look: May 27

for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives-from friendship and dating to news and business. What makes social media so different from... View Details

Keywords: Sean Silverthorne

25 Sep 2017
Research & Ideas

Why Politics is Failing America, and What Business Can Do To Help

those things together.” “So we are determined, in whatever way we can, to try to get businesses to understand the kind of corrosive effects that is having on our entire economy, on everything they need to... View Details

Keywords: by Christina Pazzanese, Harvard Gazette

November 2022
Case

The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales

By: Regina E. Herzlinger and Tiffany Farrell

Can an online, direct-to-consumer pharmacy both improve the quality and speed of care for patients who need branded drugs and stabilize profits for pharmaceutical manufacturers? UpScript, after years spent achieving legal and regulatory compliance and simultaneous... View Details

Keywords: DTC; Internet and the Web; Marketing Channels; Customer Value and Value Chain; Governing Rules, Regulations, and Reforms; Competitive Strategy; Service Delivery; Growth and Development Strategy; Pharmaceutical Industry; Health Industry; Retail Industry

December 2001
Case

Alibaba.com (B)

By: F. Warren McFarlan and Fred Young

The challenges the largest Chinese electronic commerce company faces many challenges at the end of 2001. This case describes how it has completely reoriented its strategy in the past 12 months to become a B-to-B company. The key question is: Will it work and what... View Details

Keywords: Business or Company Management; Business Strategy; Internet and the Web; Problems and Challenges; Information Technology Industry; China; United States