HBS Alumni Association - Publications - Faculty & Research

07 Dec 1999
Research & Ideas

Henry Heinz and Brand Creation in the Late Nineteenth Century

to be made to appreciate the intangible aspects of a good—the associations and expectations that they attached to it. Heinz knew from selling bottled horseradish that men and women would not buy a completely new product, especially a good... View Details

Keywords: by Nancy F. Koehn

09 Apr 2001
Research & Ideas

The Manager’s Guide to Communicating with Customers Collection

whole trip, and all of these things cast a shadow on the luggage purchase. But these origins are often ignored." Zaltman believes that the emotions underlying a motivation to purchase can be unearthed by research that probes the images consumers View Details

Keywords: by Richard Bierck; Retail

21 Feb 2024
Blog Post

Hiring at HBS: How Summer Interns Make an Impact at Bridges Fund Management

progress toward an operational goal. However, in 2023, Bridges made a shift in their internship structure, assigning an HBS intern to an Investment Associate role reporting directly to Sullivan. “(She) ended... View Details

Keywords: Venture Capital / Private Equity

Web

Business & Environment

markets may shrink even as losses from natural disasters rise. 'Care in Every Drop': Ayala Corporation and Manila Water (A) and (B) By: Debora L. Spar and Sarah Sasso APRIL 2025 | Teaching Material Teaching Note for HBS Case Nos. 324-038... View Details

20 May 2019
Blog Post

Makeup: How Kenya Hunt Transformed Her Career Through Cosmetics

A few years ago, Kenya Hunt, HBS MBA 2019, was working full-time on an offshore oil rig – two weeks on, two weeks off – when she realized that “by eight months in, I knew this wasn’t for me.” Her role really did not fit her particular... View Details

Keywords: Consumer Products / Retail

Program

PLD Module 5

Summary The Program for Leadership Development (PLD) put you on the fast track to leadership. In PLD Module 5, you have the rare opportunity to build on that momentum, continue to expand your leadership skills, and earn lifelong HBS View Details

20 Apr 2021
Blog Post

Leadership In Challenging Times: Thierry Ibri (MBA 1997)

This post is part of the Social Enterprise Initiative (SEI) “Leadership in Challenging Times” blog series, which highlights the inspiring work of the HBS community in addressing the health and economic consequences of COVID-19, alongside... View Details

07 Jan 2009
What Do You Think?

Is the World Really Flat?

travel easily and at relatively low cost, but that (3) as one progresses from high-level to ground-level products and services and from high-level to ground-level know-how, ideas travel less easily. The work associated with them is more... View Details

Keywords: by Jim Heskett

Web

South Asia - Global

India for an 'Immersion for One' organized by the HBS India Research Center. Events in Pune, Delhi, and Kolkata highlighted her research on “The CEO Factor” examining how CEO characteristics influence corporate behavior and governance.... View Details

31 Oct 2023
HBS Case

Checking Your Ethics: Would You Speak Up in These 3 Sticky Situations?

skill-building topics he covers in his new HBS course entitled “Mastering Consulting and Advisory Skills” for MBA students. “There are few bright lines on these ethical and moral issues; the lines are often blurred as to what is... View Details

Keywords: by Michael Blanding; Consulting

27 Aug 2019
Blog Post

Meet the PRIDE Club

Who is PRIDE? The Class of 2020 students of the Lesbian, Gay, Bisexual, and Transgender Student Association (LGBTSA) pitched an idea to change the club name to be more inclusive of the full spectrum of queer identities to the club... View Details

23 Nov 1999
Research & Ideas

Bringing the Environment Down to Earth

sound when talking about environmental issues. They take that approach because they associate it not just with extra costs but also with a loss of control over their own operations. But, as the examples in this article show, it doesn't... View Details

Keywords: by Forest Reinhardt

22 Jan 2009
Working Paper Summaries

Turbulent Firms, Turbulent Wages?

Keywords: by Diego A. Comin, Erica L. Groshen & Bess Rabin

02 Jun 2023
Blog Post

Cassidy Wald Wins Dean's Award for Service to the School and Society

exceptional acts of leadership. Nominations come from across the HBS community. “This year’s Dean’s Award recipient exemplifies the School’s mission and values,” said Dean Datar. “Cassidy has expanded our community’s understanding of... View Details

Web

Middle East & North Africa - Global

Research Center, in collaboration with the HBS Club of GCC, hosted an alumni event in Dubai exploring the challenges faced by family businesses. Titled “Beyond the Façade: Transforming Communication in... View Details

Web

Value-Based Health Care - Institute For Strategy And Competitiveness

(CareMeasurement.com) enables providers to apply concepts from the research to improve quality and profitability across the care continuum. Derek and Avant-garde Health were recently featured in a book by Professor Howard Stevenson, Problem Solving: View Details

08 Jun 2010
First Look

First Look: June 8

related to EPS and price forecast accuracy, the same is not true for the subsidiaries. We establish that this "forgotten child" phenomenon is linked to a "neglected parent" effect, whereby inaccuracy in subsidiary earnings forecasts is View Details

Keywords: Martha Lagace

03 Oct 2023
What Do You Think?

Do Leaders Learn More From Success or Failure?

leaders most effectively to enter the real world. I can add a personal experience to those that Edmondson cites. In 1990, a colleague, HBS Professor John Kotter, and I began a study of the impact of an organization’s culture on its... View Details

Keywords: by James Heskett

13 Nov 2020
News

Global Ambition

joined the HBS Alumni Board. They are members of the HBS Fund Investors Society, which recognizes leadership donors to the HBS Fund. “We want to... View Details

24 Sep 2015
Blog Post

Why We Recruit: Draper Richards Kaplan Foundation

tactics have you found most successful in engaging with students and/or alumni at HBS?We found great success in a few ways to share the work of our Foundation with the HBS community. We hosted a Company... View Details

Keywords: Nonprofit / Government

Publications