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  • All HBS Web  (6,642)
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  • March 2024
  • Case

Madrigal: Conducting a Customer-Base Audit

By: Eva Ascarza, Bruce Hardie, Michael Ross and Peter S. Fader
This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an... View Details
Keywords: Customer Relationship Management; Analytics and Data Science; Growth and Development Strategy; Customer Value and Value Chain; Retail Industry; United States
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Ascarza, Eva, Bruce Hardie, Michael Ross, and Peter S. Fader. "Madrigal: Conducting a Customer-Base Audit." Harvard Business School Case 524-046, March 2024.

    Richard S. Tedlow

    Richard S. Tedlow is the Class of 1949 Professor of Business Administration at the Harvard Business School, where he is a specialist in the history of business.

    Professor Tedlow received his B.A. from Yale in 1969 and his M.A. and Ph.D. in history from... View Details

    Keywords: advertising; computer; marketing industry; retailing; semiconductor; tire
    • 08 May 2007
    • First Look

    First Look: May 8, 2007

    problems that it presents to government officials and to business leaders in developed countries and in the developing world. Purchase this case:... View Details
    Keywords: Martha Lagace
    • February 2008 (Revised December 2011)
    • Case

    Sealed Air China

    By: Regina Abrami, William C. Kirby, F. Warren McFarlan and Tracy Yuen Manty
    With a 10-year history of doing business in China, Sealed Air was now betting on the country to help propel its growth as a global company. The company identified China as one of the initial investments in the company's Global Manufacturing Strategy that aimed to... View Details
    Keywords: Investment Return; Multinational Firms and Management; Growth and Development Strategy; Production; Manufacturing Industry; Shanghai
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    Abrami, Regina, William C. Kirby, F. Warren McFarlan, and Tracy Yuen Manty. "Sealed Air China." Harvard Business School Case 308-051, February 2008. (Revised December 2011.)
    • Teaching

    Overview

    By: Tatiana Sandino
    Professor Sandino teaches the second-year MBA course Mastering Strategy Execution. She also teaches the main doctoral course in management accounting, Management Control and Performance Measurement. Professor Sandino has taught several other MBA courses including the... View Details
    • October 2020 (Revised February 2021)
    • Case

    Twiga Foods: Revolutionizing African Retail (A)

    By: Shikhar Ghosh, Pippa Tubman Amerding and Wale Lawal
    Twiga is a leading agricultural produce supplier in Kenya offering services to mostly informal retailers. Under Peter Njonjo, a co-founder and Twiga’s new CEO, the company is considering multiple options for expanding its business, including offering packaged foods and... View Details
    Keywords: Leadership; Expansion; Growth and Development Strategy; Organizational Structure; Retail Industry; Nairobi
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    Ghosh, Shikhar, Pippa Tubman Amerding, and Wale Lawal. "Twiga Foods: Revolutionizing African Retail (A)." Harvard Business School Case 821-043, October 2020. (Revised February 2021.)
    • December 1995 (Revised February 1999)
    • Case

    Toys "R" Us Japan

    By: Debora L. Spar
    Documents the American retailer's process of entry into the Japanese toy market. Discusses the history of Toys "R" Us in the United States as well as the history of the Japanese toy market, distribution, wholesaling, and retailing systems. Eager to enter the world's... View Details
    Keywords: Market Entry and Exit; Cross-Cultural and Cross-Border Issues; Retail Industry; Japan; United States
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    Spar, Debora L. Toys "R" Us Japan. Harvard Business School Case 796-077, December 1995. (Revised February 1999.)

      Robert S. Huckman

      Robert Huckman is the Albert J. Weatherhead III Professor of Business Administration at Harvard Business School, the Howard Cox Faculty Chair of the HBS Healthcare Initiative, and the Senior Associate Dean for External... View Details

      Keywords: biotechnology; health care; manufacturing; pharmaceuticals

        Robin J. Ely

        Robin Ely is the Diane Doerge Wilson Professor of Business Administration at Harvard Business School. She conducts research on race and gender relations in organizations with a focus on leadership, identity, and organizational culture change.... View Details

        • November 2024
        • Case

        Ather Energy: The Future of Mobility

        By: Shunyuan Zhang, Kannan Srinivasan and Malini Sen
        Ather Energy, India’s third-largest electric scooter maker by volume, was founded in 2013. Five years later, the start-up launched its first electric scooter, Ather 450, which was powered by artificial intelligence (AI) and the Internet of Things (IoT), to navigate... View Details
        Keywords: Energy Policy; Climate Change; Alternative Energy; Corporate Entrepreneurship; Transportation; Transformation; Green Technology; Technology Adoption; Communication Strategy; Marketing Strategy; Customer Focus and Relationships; Business Startups; Growth and Development Strategy; Brands and Branding; Product Launch; Product Positioning; Business Strategy; Segmentation; Asia; India
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        Zhang, Shunyuan, Kannan Srinivasan, and Malini Sen. "Ather Energy: The Future of Mobility." Harvard Business School Case 525-040, November 2024.

          W. Carl Kester

          Carl Kester is a Baker Foundation Professor and the George Fisher Baker Jr. Professor of Business Administration, Emeritus at Harvard Business School. He is a member of the Finance Unit. He served as Deputy Dean for Academic Affairs (2006-2010), Chairman of the... View Details

          Keywords: asset management; banking; education industry; financial services; investment banking industry; pharmaceuticals; private equity (LBO funds)
          • March 2024
          • Supplement

          Madrigal: Conducting a Customer-Base Audit

          By: Eva Ascarza, Peter Fader, Bruce G.S. Hardie and Michael Ross
          This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an... View Details
          Keywords: Customer Relationship Management; Analytics and Data Science; Growth and Development Strategy; Retail Industry; United States
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          Ascarza, Eva, Peter Fader, Bruce G.S. Hardie, and Michael Ross. "Madrigal: Conducting a Customer-Base Audit." Harvard Business School PowerPoint Supplement 524-068, March 2024.
          • January 15, 2015
          • Article

          Surviving in a Family Business When You're Not Part of the Family

          By: Josh Baron and Rob Lachenauer
          Navigating office politics in a family-owned business can be challenging for non-family executives. Based on experience with various business families worldwide, this article offers strategies for success:

          Play in your room: Non-family executives should... View Details
          Keywords: Family Business; Family and Family Relationships; Employees; Problems and Challenges; Talent and Talent Management
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          Baron, Josh, and Rob Lachenauer. "Surviving in a Family Business When You're Not Part of the Family." Harvard Business Review (website) (January 15, 2015).
          • March 2007 (Revised December 2008)
          • Case

          Green Dot Public Schools: To Collaborate or Compete?

          In order to execute a strategy to transform the entire 768-school Los Angeles public school district, Green Dot Public Schools, a nonprofit charter school management organization with 10 high-performing high schools around Los Angeles, is faced with a crucial choice... View Details
          Keywords: Secondary Education; Entrepreneurship; Growth and Development Strategy; Nonprofit Organizations; Competition; Cooperation; Los Angeles
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          Childress, Stacey M., and Christopher C. Kim. "Green Dot Public Schools: To Collaborate or Compete?" Harvard Business School Case 307-086, March 2007. (Revised December 2008.)
          • December 1998
          • Case

          Casto Travel

          By: Thomas J. DeLong and Susan Harmeling
          Maryles Casto had the vision to build the largest travel agency in Silicon Valley, mirroring the growth pattern of the entire area. In 1997 the travel business changed dramatically as airlines chose not to pay travel agencies the fees they once did. Simultaneously, the... View Details
          Keywords: Entrepreneurship; Finance; Internet and the Web; Change Management; Markets; Travel Industry
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          DeLong, Thomas J., and Susan Harmeling. "Casto Travel." Harvard Business School Case 899-120, December 1998.
          • March 2001 (Revised April 2001)
          • Case

          Montefiore Medical Center

          By: Robert S. Kaplan and Syeda Noorein Inamdar
          A large urban medical center implements the Balanced Scorecard management tool. Elaine Brennan, senior VP of operations, has reorganized a highly functional health care organization into decentralized patient care centers and support units. Having recently endured the... View Details
          Keywords: Balanced Scorecard; Health Care and Treatment; Management Systems; Organizational Structure; Corporate Strategy; Leadership Development; Growth and Development Strategy; Financial Reporting; Budgets and Budgeting; Cost Accounting; Corporate Accountability; Communication; Health Industry
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          Kaplan, Robert S., and Syeda Noorein Inamdar. "Montefiore Medical Center." Harvard Business School Case 101-067, March 2001. (Revised April 2001.)
          • October 2012 (Revised December 2013)
          • Case

          Urbanizing China

          By: Lakshmi Iyer and G.A. Donovan
          In 2012, China attained a historic development milestone with more Chinese citizens living in cities than in the countryside. China's rapid urbanization, and the accompanying conversion of agricultural land to non-agricultural uses, raised a number of economic, social,... View Details
          Keywords: China; Urbanization; Industrialization; Property Rights; Local Government Finance; Social Protest; Business Environment; Food Security; Safety; Change Management; Food; Urban Development; Social Issues; Growth and Development Strategy; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; China
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          Iyer, Lakshmi, and G.A. Donovan. "Urbanizing China." Harvard Business School Case 713-037, October 2012. (Revised December 2013.)
          • July–August 2015
          • Article

          The Secret of Singapore: Why Cuba Should Look to Lee Kuan Yew's Thriving City-State for Economic Inspiration

          By: Debora L. Spar
          Between 1965 and 1991, Singapore grew at an astonishing compound annual growth rate of nearly 14%. Critics of the island's performance accused its celebrated leader, Lee Kuan Yew, of thinly veiled tendencies toward communism and authoritarianism; they argued that the... View Details
          Keywords: Economic Models; Communism; Economic Policy; Economic Reform; Angel Investors; Authoritarianism; Economic Systems; Economy; Policy; Government and Politics; Singapore; Cuba
          Citation
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          Spar, Debora L. "The Secret of Singapore: Why Cuba Should Look to Lee Kuan Yew's Thriving City-State for Economic Inspiration." Foreign Policy 213 (July–August 2015).
          • 21 Dec 2010
          • News

          Harvard Business School Faculty on 2010's Biggest Business Developments

          • March 2002 (Revised August 2006)
          • Case

          September 11th Fund, The: The Creation

          By: Jane Wei-Skillern
          Describes the entrepreneurial process through which the September 11th Fund was created, developed, and operated, focusing primarily on the furst seven weeks of the fund. This case details the genesis of the fund as a partnership between the United Way of New York City... View Details
          Keywords: Leadership; Partners and Partnerships; Social Entrepreneurship; Philanthropy and Charitable Giving
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          Wei-Skillern, Jane. "September 11th Fund, The: The Creation." Harvard Business School Case 302-083, March 2002. (Revised August 2006.)
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