Publications

December 2012 (Revised April 2013)
Case

Olam: On a New Course

By: David E. Bell, Forest Reinhardt and Mary Shelman

From modest beginnings as a cashew trader in Nigeria, Olam, founded by Indian nationals in 1989, has grown into a leading global agricultural trading company, with annual revenues of $14 billion. The company recently has begun investing in farms and in the production... View Details

Keywords: Risk Management; Leadership; Customer Value and Value Chain; Corporate Strategy; Organizational Culture; Environmental Sustainability; Expansion; Competitive Advantage; Agribusiness; Agriculture and Agribusiness Industry; Nigeria

14 Dec 2022
News

Santa Claus Debates Whether to Outsource Toy Production

16 Feb 2016
News

The Political Issues Board Directors Care Most About

Teaching Interest

Owner/President Management Progam (Executive Education)

By: Josh Lerner

As business owners and entrepreneurs prepare to take their companies to the next level in a highly competitive global arena, they must be fully equipped to master a range of skills—from strategy development to financial management to team... View Details

July 2008 (Revised February 2009)
Case

(PRODUCT) RED (A)

By: Youngme E. Moon, Michael I. Norton and David Chen

Describes the launch and initial results of the (PRODUCT) RED campaign, a social marketing initiative conceived by U2's Bono and Bobby Shriver to combat AIDS in sub-Saharan Africa. The company licensed the (RED) brand to partner companies, which initially included Gap,... View Details

Keywords: Investment Funds; Philanthropy and Charitable Giving; Brands and Branding; Marketing Strategy; Social Marketing; Social Enterprise; Africa

15 Aug 2014
News

Getting a handle on inversion

March 2010 (Revised February 2011)
Case

Cognizant 2.0: Embedding Community and Knowledge Into Work Processes

By: Robert G. Eccles and Thomas H. Davenport

Knowledge management has been a high priority for Cognizant Technology Solutions since its inception since its global delivery model requires the global sharing of knowledge. Its first major tool was called the Knowledge Management Appliance but as Web 2.0 tools came... View Details

Keywords: Knowledge Management; Knowledge Sharing; Knowledge Use and Leverage; Product Development; Service Delivery; Business Processes; Organizational Structure; Cooperation; Information Technology Industry

21 Dec 2011
Research & Ideas

The Most Common Strategy Mistakes

internationalize without understanding the true economics of their business. The value chain is the principal tool to delineate the geographic boundaries of competition, to determine how local or how global that View Details

Keywords: by Joan Magretta

27 May 2015
News

A Playbook for Making America More Entrepreneurial

15 Jun 2007
Research & Ideas

Remembering Alfred Chandler

primarily on American history, but increasingly moved into global business history. In his 70s and 80s, he still kept learning, kept writing about ever broader areas of the world. His curiosity and longevity... View Details

Keywords: by Sean Silverthorne

Article

Drive Innovation with Better Decision-Making

By: Linda A. Hill, Emily Tedards and Taran Swan

Despite their embrace of agile methods, many firms striving to innovate are struggling to produce breakthrough ideas. A key culprit, according to the authors, is an outdated, inefficient approach to decision-making. Today’s discovery-driven innovation processes involve... View Details

Keywords: Innovation and Invention; Decision Making; Decision Choices and Conditions; Organizational Change and Adaptation

Find at Harvard

Register to Read

March 2018 (Revised April 2018)
Case

Morgan Stanley: Building Long-Term Sustainability

By: Vikram S. Gandhi and Lynn Schenk

This case focuses on the 10-year journey of one of the world's largest global financial institutions developing a sustainability strategy and integrating it across all of its business units. The case provides a deep dive into the challenges and successes of trying to... View Details

Keywords: Finance; Sustainability; Green Bonds; ESG; Environmental Sustainability; Strategy; Business Units; Integration; Financial Institutions

16 Oct 2018
First Look

New Research and Ideas, October 16, 2018

Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 14 Introducing Open Platforms and Business Ecosystems By: Baldwin, Carliss Y. Abstract—The purpose of this chapter is to lay the groundwork for a comprehensive... View Details

Keywords: Dina Gerdeman

November 2011
Article

KFC's Radical Approach to China

By: David E. Bell and Mary L. Shelman

Global companies face a crucial question when they enter emerging markets: how far should they go to localize their offerings? Typically they try to sell core products or services pretty much as they've been sold in Europe or the United States, with headquarters... View Details

Keywords: Food; Food and Beverage Industry; China

Find at Harvard

15 Aug 2017
Blog Post

What is Field Foundations?

discussions. How is the course connected to the FIELD Global Immersion? FIELD Global Immersion provides students the opportunity to take the skills developed in FIELD Foundations and put them into practice... View Details

July 2025
Case

Mitsui & Co., Ltd.

By: Ramon Casadesus-Masanell and Akiko Saito

In 2025, Kenichi Hori, President and CEO of Mitsui & Co., Ltd.—one of Japan’s most prominent Sogo Shosha (investment and trading companies with sprawling global footprints)—reflected on the company’s record-breaking profits. Its operations spanned multiple... View Details

Keywords: Strategy; Management; Operations; Organizations; Japan

February 1998 (Revised May 2007)
Case

Airborne Express

By: Jan W. Rivkin

In the wake of a highly successful quarter, senior managers of Airborne Express, the third largest player in the express mail industry, review the firm's competitive position. Airborne has survived, and recently prospered, in an industry with significant economies of... View Details

Keywords: Competition; Business Strategy; Partners and Partnerships; Global Strategy; Rank and Position; Service Industry

October 2023 (Revised November 2023)
Case

Recycle & Re-Match: The Future of Soccer Turfs

By: George Serafeim, Lena Duchene and Carlota Moniz

By August 2023, Re-Match, an artificial turf waste-to-value company, had operations in Denmark and the Netherlands and had recycled over 160,000 tons of waste and plastic fiber. With recent capital injection from the VC firm Verdane and a dual revenue business model,... View Details