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  • Apr 29 2016
  • Testimonial

Blazing Trails in the Digital World

  • 07 Nov 2005
  • What Do You Think?

Is Less Becoming More?

Amazon stimulates sales by its listing of thousands of books that would otherwise be out of print, given their meager sales through traditional channels. Internet technology View Details
Keywords: by James Heskett; Consumer Products
  • 18 Mar 2014
  • First Look

First Look: March 18

Controlling for these effects and other determinants, we find that firms with lower residual ratings have relatively higher subsequent media allegations of corruption. They also report higher future sales... View Details
Keywords: Sean Silverthorne
  • 22 Sep 2009
  • First Look

First Look: September 22

sales per worker does not support the higher returns for entrepreneurship rationale. Our evidence suggests that entrepreneurship is higher when fixed costs are lower and when there are more View Details
Keywords: Martha Lagace
  • 13 Jun 2017
  • Blog Post

Benefits of the MS/MBA: Engineering Sciences Program

like Launching Tech Ventures, Strategy & Technology, Scaling Tech Ventures, and Entrepreneurial Sales and Marketing. He also spent much of... View Details
  • 2009
  • Working Paper

Crafting Integrated Multichannel Retailing Strategies

Multichannel retailing is the set of activities involved in selling merchandise or services to consumers through more than one channel. Multichannel retailers dominate today's retail landscape. While there are many benefits of operating multiple channels, these... View Details
Keywords: Marketing Channels; Marketing Strategy; Distribution Channels; Sales; Integration; Retail Industry
Related
  • Apr 20 2016
  • Testimonial

Keeping Pace in the Digital Space

  • 01 Dec 2005
  • News

Buy the Book

recognition, Patterson regularly outsells other “brand-name authors” such as Stephen King and Tom Clancy by simply publishing more books, averaging three titles each year with the occasional assistance of a coauthor. Patterson brings an... View Details
Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools
  • December 1986 (Revised December 1987)
  • Case

Hewlett-Packard: Manufacturing Productivity Division (B)

By: Benson P. Shapiro and Lawrence B. Levine
Asks where in the Hewlett-Packard (HP) network of groups and sectors the Manufacturing Productivity Division should be placed. Provides a great deal of background regarding marketing, sales, and engineering at HP. It is thus possible to expand and broaden the... View Details
Keywords: Business Divisions; Marketing; Production; Networks; Sales; Expansion; Manufacturing Industry
Related
  • 24 Feb 2014
  • Research & Ideas

Busting Six Myths About Customer Loyalty Programs

There are three ways to differentiate in retailing: location, location, and location. The problem is that as markets mature, location becomes less potent as a competitive advantage because the consumer has a... View Details
Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products
  • Jul 22 2016
  • Testimonial

Reaching the Next Stage of Your Career

  • 23 Feb 2009
  • Research & Ideas

Creative Entrepreneurship in a Downturn

systematically identify opportunities all around them. Martha Lagace: Your work highlights many opportunities for innovation and success despite the serious market conditions facing entrepreneurs. What about... View Details
Keywords: by Martha Lagace
  • 10 Jun 2013
  • Research & Ideas

How Numbers Talk to People

particular CSI story involved lost revenue on hotel payment transactions. Analysis of data suggested that after a customer had selected a hotel, filled in the travel and billing information, then clicked the "Buy Now" button, a... View Details
  • June 2011
  • Background Note

It's a Social World

By: Stephen P. Bradley and Nancy Bartlett
Social media had fashioned the lives of individuals and communities by 2010, providing an opportunity and a challenge for companies of all sizes. This note provides background on various social media (e.g. social networks, forums, games and communication services) and... View Details
Keywords: Customer Relationship Management; Brands and Branding; Marketing Strategy; Media; Service Operations; Sales; Opportunities; Corporate Strategy; Web
Related
  • 15 Aug 2005
  • Research & Ideas

The Founding CEO’s Dilemma: Stay or Go?

Noam Wasserman is an assistant professor and MBA Class of 1961 Fellow in the entrepreneurial management unit at Harvard Business School. His paper "Founder-CEO Succession View Details
  • 10 Aug 2015
  • Research & Ideas

Why a Federal Rule on CEO Pay Disclosure May Get You In Trouble With Customers

teamed up with Norton and Deshpandé to conduct a series of experimental studies. A Series Of Studies In the first study, a group of online participants received a description of a product—a set of bath towels for View Details
Keywords: by Carmen Nobel; Retail
  • Jul 26 2016
  • Testimonial

Challenging Norms in a Changing Industry

  • Jun 22 2016
  • Testimonial

Learning from Peers in a Truly Open Environment

  • Apr 27 2015
  • Testimonial

Transform Your Leadership in Four Days

  • 03 Mar 2015
  • First Look

First Look: March 3

we identify core insights about how firms compete against one another in established markets. Based on our evaluation, we argue that a promising research opportunity for strategy lies in exploring how firms strategically interact in new View Details
Keywords: Sean Silverthorne