Publications

September 1995 (Revised February 1996)
Case

Apollo Hospitals of India (A)

Dr. Prathap Reddy has created India's first corporate hospital, Apollo Hospitals of Madras. The hospital is managed according to an integrated philosophy of customer service and support to employees. A new hospital, in the city of Hyderabad, has not performed as well,... View Details

Keywords: Employee Relationship Management; Franchise Ownership; Health Care and Treatment; Customer Focus and Relationships; Business Strategy; Health Industry; India

February 2013 (Revised March 2013)
Case

Agero: Enhancing Capabilities for Customers

By: Robert Simons and Natalie Kindred

This case illustrates the importance of choosing a primary customer as the basis for organization design. Cross Country Group managers adjusted resource allocation, organization design and performance measures over time to transform Cross Country Group from an... View Details

Keywords: Entrepreneurial Management; Entrepreneurial Gap; Entrepreneurship; Auto Industry; Insurance; Performance Management; Performance Measurement; Performance Measures; Performance Pressure; Decisions; Family Business; Resource Allocation; Organizational Design; Customer Focus and Relationships; Performance Evaluation; Growth and Development Strategy; Service Industry

October 2021 (Revised February 2023)
Case

Ant Group (A)

By: Krishna G. Palepu, Feng Zhu, Susie L. Ma and Kerry Herman

In 2004, Chinese e-commerce company Alibaba created Alipay, an app to facilitate payments on its e-commerce sites. As Alibaba grew, so did Alipay, until Alipay spawned its own ecosystem of financial technology products and services under the name of Ant Group. By 2020,... View Details

Keywords: Payment Systems; Information Technology; Value Creation; Network Effects; Strategy; Disruptive Innovation; Initial Public Offering; Financial Services Industry; Financial Services Industry; China

September 2003 (Revised June 2007)
Case

Virgin Mobile USA: Pricing for the Very First Time

Dan Schulman, the CEO of Virgin Mobile USA, must develop a pricing strategy for a new wireless phone service targeted toward consumers in their teens and twenties, many of whom are believed to have poor credit quality and uneven usage patterns. Contrary to conventional... View Details

Keywords: Price; Market Entry and Exit; Wireless Technology; Telecommunications Industry; United States

September 2020
Case

Walmart Health: Scaling During a Pandemic

By: Robert S. Huckman, Yoonjin Min and Marissa Thiel

Amidst the onset of COVID-19 pandemic in the United States, Marcus Obsborne, Vice President for Health and Wellness Transformation at Walmart was planning to scale its new health care clinic business, Walmart Health, to additional locations in Georgia and beyond.... View Details

Keywords: Health Care and Treatment; Health Pandemics; Health; Service Delivery; Growth and Development Strategy; Health Industry; United States; Arkansas; Georgia (state, US); Texas

January 2014
Case

Entrepreneurial Finance Lab: Scaling an Innovative Start-up Financing Venture

By: Joan Farre-Mensa, William R. Kerr and Alexis Brownell

EFL provides credit-scoring services in developing countries using psychometric assessment, but the potential loss of a large customer makes them reconsider their scaling narrative. View Details

Keywords: Finance; Developing Countries; Lending; Psychometrics; Scaling; Entrepreneurship; Credit; Developing Countries and Economies; Growth and Development Strategy; Financial Services Industry; Financial Services Industry; Africa; Latin America

10 Oct 2023
Cold Call Podcast

Scaling Two Businesses Against the Odds: Wendy Estrella’s Founder’s Journey

Keywords: Re: Jeffrey J. Bussgang; Legal Services; Legal Services

September 2003 (Revised January 2004)
Case

Giant Cinema

By: Malcolm P. Baker, Richard S. Ruback, Erik Stafford and Kathleen Luchs

The owner of Giant Cinema must decide whether to invest in a digital projector, a new technology for screening films, or purchase a traditional projector. The impact of the new technology is uncertain, and the case describes probabilities for different outcomes that... View Details

Keywords: Entrepreneurship; Film Entertainment; Technology Adoption; Financial Strategy; Investment; Outcome or Result; Risk and Uncertainty; Technology; Entertainment and Recreation Industry

Find at Harvard

Program

Advanced Management Program

Summary Market volatility, digital transformation, and innovation are changing the way companies compete in every industry—and increasing the demand for business leaders who are global changemakers. Whether... View Details

October 2022
Case

Star Magnolia Capital: Becoming Experts at Finding Experts

By: Lauren Cohen, Hao Gao, River Ewing and Grace Headinger

Shinya Deguchi, Founder and Managing Partner of Star Magnolia Capital, a Shanghai-based multi-family office (MFO), considered how to convince a new prospective family that the MFO’s endowment model approach would best suit their needs. In recent decades, there has been... View Details

Keywords: China; Asia; Family Office; Shanghai; Financial Industry; Asset Management; Financial Instruments; Financial Management; Financial Strategy; Investment; Investment Return; Investment Portfolio; Human Capital; Family Business; Financial Services Industry; China; Shanghai

June 2005 (Revised August 2011)
Case

Narayana Hrudayalaya Heart Hospital: Cardiac Care for the Poor (A)

By: Tarun Khanna, V. Kasturi Rangan and Merlina Manocaran

Describes the mission, vision, and strategy of a team of entrepreneurs headed by a charismatic heart surgeon who founded a heart hospital in Bangalore, India. The purpose of the hospital was to offer health care for the masses. This tertiary care hospital performed... View Details

Keywords: Social Entrepreneurship; Health Care and Treatment; Goals and Objectives; Social Marketing; Mission and Purpose; Strategic Planning; Social Enterprise; Welfare; Service Industry; Service Industry; Bangalore

18 Apr 2007
HBS Case

How Magazine Luiza Courts the Poor

"Magazine Luiza: Building a Retail Model of 'Courting the Poor.'" "Magazine Luiza has made a business of targeting the bottom of the pyramid and is beloved as a company by employees and... View Details

Keywords: by Julia Hanna; Retail

February 2008 (Revised September 2008)
Case

Apple Inc., 2008

By: David B. Yoffie and Michael Slind

In January 2007, three decades after its incorporation, Apple Computer shed the second word in its name and became Apple Inc. With that move, the company signaled a fundamental shift away from its historic status as a vendor of the Macintosh personal computer (PC)... View Details

Keywords: Business Model; Leadership; Industry Growth; Corporate Strategy; Information Infrastructure; Internet and the Web; Consumer Products Industry; Electronics Industry; Technology Industry

March 1999 (Revised October 2002)
Case

Xerox: Book-In-Time

By: V. Kasturi Rangan

Book-In-Time, developed at Xerox, can dramatically reduce the cost of printing "one" book. Combined with the possibilities of digital content storage and transmittal, the new technology has vast opportunities. Xerox needs a commercial plan. The case describes the state... View Details

Keywords: Cost Management; Distribution; Planning; Opportunities; Commercialization; Technology Adoption; Publishing Industry

May 2002 (Revised January 2006)
Case

SG Cowen: New Recruits

By: Thomas J. DeLong and Vineeta Vijayaraghavan

Chip Rae, director of recruiting at SG Cowen, must decide which recruits to keep after the final interview process for new outside associate hires. Along with team captains assigned to each school, he reviews the criteria used to make hiring decisions. Their new... View Details

Keywords: Recruitment; Selection and Staffing; Decision Making; Management Practices and Processes; Service Industry

17 Sep 2008
Working Paper Summaries

Secrets of the Academy: The Drivers of University Endowment Success

Keywords: by Josh Lerner, Antoinette Schoar & Jialan Wang; Education

November 2012
Teaching Note

Brink's Company: Activists Push for a Spin-off (TN)

By: Suraj Srinivasan

The case this Teaching Note addresses studies the decision of the security services company Brink's Corporation to spin off its home security division from the rest of the company. The decision followed intense pressure on the company by three activist hedge funds that... View Details

Keywords: Activist Investors; Spin-off; Leveraged Recapitalization; Debt; Hedge Funds; Conglomerates; Valuation; Restructuring; Accounting; Business Strategy; Investment Activism; Service Industry