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Publications

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      • Research Summary

      3D Negotiaton

      By: James K. Sebenius

      In articles and books, often with David Lax, I have been developing a broad approach to effective negotiation that encompasses three "dimensions." In this "3D" approach, our first dimension — "tactics"-- is the most familiar territory. Tactics are the persuasive... View Details

      • Teaching Interest

      Advanced Management Program

      By: Michael L. Tushman

      Market volatility and disruptive innovation are changing the way companies compete in every industry—and increasing the demand for business leaders who can manage globally in the age of digital transformation. Whether you are looking to move up to the executive... View Details

      • Research Summary

      Advancing Leadership: Research and Teaching

      By: Nitin Nohria
      Despite the fact that most business schools' mission statement proclaim their commitment to developing leaders who can contribute in a meaningful way to the betterment of their organizations and society, research and teaching on leadership remains a fragmented and... View Details
      • Forthcoming
      • Article

      Advancing Personalization: How to Experiment, Learn & Optimize

      By: Aurelie Lemmens, Jason M.T. Roos, Sebastian Gabel, Eva Ascarza, Hernan Bruno, Elea McDonnell Feit, Brett Gordon, Ayelet Israeli, Carl F. Mela and Oded Netzer
      Personalization has become the heartbeat of modern marketing. Advances in causal inference and machine learning enable companies to understand how the same marketing action can impact the choices of individual customers differently. This article provides an academic... View Details
      Keywords: Targeting; Experiments; Observational Studies; Policy Implementation; Policy Evaluation; Customization and Personalization; Marketing Strategy; Customer Focus and Relationships; Research
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      Lemmens, Aurelie, Jason M.T. Roos, Sebastian Gabel, Eva Ascarza, Hernan Bruno, Elea McDonnell Feit, Brett Gordon, Ayelet Israeli, Carl F. Mela, and Oded Netzer. "Advancing Personalization: How to Experiment, Learn & Optimize." International Journal of Research in Marketing (forthcoming).
      • Article

      AI Companions Reduce Loneliness

      By: Julian De Freitas, Zeliha Oğuz-Uğuralp, Ahmet K. Uğuralp and Stefano Puntoni
      Chatbots are now able to engage in sophisticated conversations with consumers in the domain of relationships, providing a potential coping solution to widescale societal loneliness. Behavioral research provides little insight into whether these applications are... View Details
      Keywords: AI and Machine Learning; Well-being; Emotions; Applications and Software
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      De Freitas, Julian, Zeliha Oğuz-Uğuralp, Ahmet K. Uğuralp, and Stefano Puntoni. "AI Companions Reduce Loneliness." Journal of Consumer Research (in press). (Pre-published online June 25, 2025.)
      • Teaching Interest

      aMaze app

      By: Ethan S. Bernstein
      The aMaze app is designed to enable automated facilitation of the "Management Maze" or "Electric Maze" exercise by Amy Edmondson and Hanna Rodriguez-Farrar (see View Details
      • Teaching Interest

      Compensation Committees

      By: Suraj Srinivasan
      Executive compensation has become a flashpoint issue for board members, institutional investors, regulators, and the media. Compensation committees are challenged to design compensation programs that not only tie business or corporate strategies to company performance,... View Details
      • Teaching Interest

      Competing in the Age of Digital Platforms—(Executive Education)

      By: David B. Yoffie
      Summary

      Without exception, the most valuable companies in the world today are platforms. Microsoft, Apple, Amazon, Google, Facebook, and many other firms have built their fortunes by facilitating innovation across global ecosystems or... View Details
      Keywords: Platforms; Technology; Strategy; Digital Business; Social Networks; Self-driving Cars; Mobile Gaming; Esports; Financial Services; Online Retail; Ride-sharing; Search; Auctions; United States; Asia; China; Europe
      • Research Summary

      Cost Management and Management Control Systems in Hospitals

      By: V.G. Narayanan

       Hospitals tend not to have very good cost accounting and control systems. More broadly,  there is enormous opportunity for managing costs and aligning incentives in the health care industry. I am studying how cost accounting methods can be used to... View Details

      • Research Summary

      Cost Management Systems

      By: Robert S. Kaplan
      Robert S. Kaplan continues to explore the design and use of activity-based cost management systems for manufacturing and service companies. His most recent work, done collaboratively with Professor Michael E. Porter, applies time-driven activity-based costing (TDABC)... View Details
      • Research Summary

      Crisis Management

      By: Dutch Leonard
      This project examines the special challenges of leadership in crisis situations and the associated challenges of leadership in preparing in advance for the possibility of crises to come. It includes both physical life safety crises (natural disasters, industrial... View Details
      • Teaching Interest

      Crossover into Business (for Professional Athletes)

      By: Anita Elberse
      Designed to help professional athletes be better prepared for business activities during and after their active sports careers, this program matches each athlete with a pair of student mentors so athletes can learn business fundamentals in a customized and flexible... View Details
      • Research Summary

      Customer Experience Design

      By: Stefan H. Thomke
      Please contact Professor Thomke for the most current description of his research on simulation and R&D performance and/or copies of research articles (published and working papers). View Details
      • Teaching Interest

      Data Science and AI for Leaders

      By: Dennis Campbell
      Modern business increasingly relies... View Details
      Keywords: Artificial Intelligence; Data Science
      • Teaching Interest

      Demystifying the Family Enterprise

      By: Christina R. Wing

      This course is primarily designed for students who are pursuing a career in family run businesses, family owned businesses, investment roles in family offices, or students that might invest in or wholly purchase a family owned business through a private equity firm,... View Details

      • Research Summary

      Design Driven Innovation

      By: Roberto Verganti

      Firms, managers and scholars have often balanced between two approaches to innovation: user centered (where incremental innovation is pulled by the market) and technology push (where innovation comes from breakthrough development in technologies). However there is a... View Details

      • Teaching Interest

      DESIGN THEORY AND PRACTICE ES285

      By: Roberto Verganti

      Any organization, business or venture grounds its value on how “meaningful” are its products (functionally, symbolically and emotionally). Design Theory and Practice (DTP) empowers students to create products that are meaningful, to people who use them and to... View Details

      Keywords: Integrated Design; Leadership; User Experience Design; Design; Strategy; Technology; Product Design
      • Teaching Interest

      Designing and Executing Corporate Revitalization

      By: Ranjay Gulati
      Given today's turbulent environment, business leaders are seeking a new path to success for their companies. But while many firms talk about transforming themselves around current trends such as digitization and remote work, most struggle when it comes to... View Details
      • Research Summary

      Designing Incentives

      By: V.G. Narayanan
      Professor Narayanan is studying how to design effective incentive systems for executives and members of the Board of Directors. View Details
      • Research Summary

      Designing Productive Zones of Privacy

      By: Ethan S. Bernstein

      A common theme that integrates my research and course development is how increasingly transparent workplaces can improve productivity and performance by putting up certain boundaries to observation. While the research above empirically and theoretically explores the... View Details

      Keywords: Transparency; Privacy; Field Experiments; Design; Organizational Design; Performance
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