Publications

2021
Article

Nudging the Commute: Using Behaviorally-Informed Interventions to Promote Sustainable Transportation

By: Ashley Whillans, Joseph Sherlock, Jessica Roberts, Shibeal O'Flaherty, Lyndsay Gavin, Holly Dykstra and Michael Daly

Dramatic reductions in carbon emissions must take place immediately. A human-centric method of reducing environmental impacts is to “nudge” employees away from single-occupancy vehicles (SOVs) toward more sustainable commuting options. While an abundance of research... View Details

Keywords: Behavioral Science; Transportation Demand Management; Commuting; Single-occupancy Vehicle Commutes; Transportation; Behavior; Change; Environmental Sustainability

Read Now

January 2019
Article

Increasing the Electoral Participation of Immigrants: Experimental Evidence from France

By: Vincent Pons and Guillaume Liegey

Improving the political participation of immigrants could advance their interests and foster their integration into receiving countries. In this study, 23,800 citizens were randomly assigned to receive visits from political activists during the lead-up to the 2010... View Details

Keywords: Electoral Behavior; Immigrants; Voting; Political Elections; Behavior; France

Read Now

October 2012 (Revised February 2014)
Case

Keystone XL Pipeline

By: Richard H. K. Vietor

On January 18, 2012, President Obama rejected TransCanada's application for a "national interest" determination to approve construction of the Keystone XL Pipeline. Keystone XL was a 1,700 mile long, 36-inch diameter pipeline to transport 1.1 million barrels a day of... View Details

Keywords: Energy; Petroleum; Environmentalism; United States; Oil Prices; National Security; Environmental Sustainability; Energy Sources; Energy Industry; Canada; United States

July 2012 (Revised August 2012)
Case

Friend Bank: The Time for Hope (Abridged)

By: Clayton Rose and Aldo Sesia

In 2010, Friend Bank was entering the fifth year of Hope Harris Johnson's ambitious 20-year growth plan to transform her family's one-branch community bank into an institution with a substantial presence in southeastern Alabama. Harris Johnson was pleased, so far, with... View Details

Keywords: Banking; Family Business; Strategy And Execution; Banks and Banking; Family Ownership; Financial Institutions; Strategy; Banking Industry; United States; Alabama

March 1992
Case

Merv Griffin's Resorts

Discusses a management team that used computer-based information to micro market and provide superior products and service in a highly competitive market. The company is a leading firm in the gaming industry, and their extensive internal systems allowed them to track... View Details

Keywords: Information Technology; Marketing

2007
Working Paper

Diasporas and Domestic Entrepreneurs: Evidence from the Indian Software Industry

By: Ramana Nanda and Tarun Khanna

This study explores the importance of cross-border social networks for entrepreneurs in developing countries by examining ties between the Indian expatriate community and local entrepreneurs in India's software industry. We find that local entrepreneurs who have... View Details

Keywords: Diasporas; Developing Countries and Economies; Entrepreneurship; Financing and Loans; Cross-Cultural and Cross-Border Issues; Social and Collaborative Networks; Technology Industry; India

Read Now

January 1990
Case

Ashland Oil, Inc.: Trouble at Floreffe (A)

This case series involves a crisis in business ethics and management decision making, when one of the company's diesel fuel storage tanks collapses, releasing nearly one million gallons of oil into the Monongahela and Ohio Rivers. Divided into four cases guiding the... View Details

Keywords: Ethics; Corporate Social Responsibility and Impact; Decision Making; Crisis Management; Energy Sources; Energy Industry

Fewer than 40% of companies that invest in AI see gains from it, usually because of one or more of these errors: (1) They don’t ask the right question, and end up directing AI to solve the wrong problem. (2) They don’t recognize the... View Details

13 Nov 2020
News

Global Ambition

helped us be successful, especially in this part of the world,” he says, citing the tight community of HBS and Harvard alumni in Asia as well as the power of the HBS brand to open doors. “HBS is what we have in common,” says Kao, noting... View Details

Web

Apply to PRIMO - Doctoral

successful application will demonstrate the following: A strong dedication to developing or furthering academic interest and excellence in business research; The ability and desire to participate successfully and enthusiastically in a diverse View Details

30 Jan 2024
Research & Ideas

‘Intrinsic Joy’ Sparks Ideas Better than Cash

them to see if they actually achieve what the intention was.” Creating community matters The decline points to something money can’t buy—belonging to community and a member’s reputation in it, something that... View Details

Keywords: by Rachel Layne; Technology

21 Jan 2010
Working Paper Summaries

Going Through the Motions: An Empirical Test of Management Involvement in Process Improvement

Keywords: by Anita L. Tucker; Health

April 12, 2022
Article

Evaluation of Individual and Ensemble Probabilistic Forecasts of COVID-19 Mortality in the United States

By: Estee Y. Cramer, Evan L. Ray, Velma K. Lopez, Johannes Bracher, Andrea Brennen, Alvaro J. Castro Rivadeneira, Michael Lingzhi Li and et al.

Short-term probabilistic forecasts of the trajectory of the COVID-19 pandemic in the United States have served as a visible and important communication channel between the scientific modeling community and both the general public and decision-makers. Forecasting models... View Details

Keywords: COVID-19; Forecasting and Prediction; Health Pandemics; Mathematical Methods; Partners and Partnerships

Register to Read

14 Dec 2021
Op-Ed

To Change Your Company's Culture, Don't Start by Trying to Change the Culture

organization) and transparent (nothing is hidden—neither the process nor what senior management learned and plans to change). Forlenza says the SFP he led at Becton Dickinson in 2010: Encouraged open communication as employees provided... View Details

Keywords: by Michael Beer

winter 2009
Journal Article

Interactivity's Unanticipated Consequences for Markets and Marketing

By: John A. Deighton and Leora Kornfeld

The digital interactive transformation in marketing is not unfolding, as some thought it would, on the model of direct marketing. That model anticipated that marketing, empowered by digital media using rich profiling data, would intrude ever more deeply and more... View Details

Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Online Technology

15 May 2024
Research & Ideas

A Major Roadblock for Autonomous Cars: Motorists Believe They Drive Better

Think you’re a better driver than most people? You’re not alone. And you may be one reason self-driving cars haven’t taken off. About 77 percent of participants surveyed in a new study rated themselves superior to automated vehicles, while 60 percent thought other... View Details

Keywords: by Rachel Layne; Transportation; Auto

17 Aug 2020
Research & Ideas

What the Stockdale Paradox Tells Us About Crisis Leadership

constantly reiterating the organizational purpose and operationalizing it as tasks. Talk of vision and ideals may seem a luxury that a crisis does not allow for, but this is a tremendous mistake. “A man must relate to a community, a commonality of View Details

Keywords: by Boris Groysberg and Robin Abrahams

March 1996
Case

Erox Corporation: Leverage Marketing

Erox Corp. is a biotechnology start-up that creates products containing synthetic human pheromones. It was founded in 1989, went public in 1993, and brought in a turnaround team in 1994. Sales ramped from $110,000 in 1993 to over $1 million in 1994, with prospects for... View Details

Keywords: Marketing Communications; Entrepreneurship; Biotechnology Industry