Commercialization - Publications - Faculty & Research

30 Sep 2024
News

The Making of a Streaming Sensation

have now gotten to the point where all of a sudden Wall Street actually wants to see profitability, and so the commissioning dollars are getting clawed back. One of the opportunities both commercially and creatively is co-production. It... View Details

Fast Answer

Real estate: emerging markets

Frank
Reports on specific residential and commercial markets including global reports on the city and country level. Their Global Briefing site... View Details

01 Jun 1999
News

Joel Bines

Bines to help turn Letts around. Once again, Bines found himself taking on responsibilities he had never held before - this time as an operations manager - and rising to the occasion. So when Letts was sold to a large commercial printing... View Details

Keywords: Eileen K. McCluskey

August 2023 (Revised January 2024)
Supplement

Arla Foods: Data-Driven Decarbonization (B)

By: Michael Parzen, Michael W. Toffel, Susan Pinckney and Amram Migdal

The case describes Arla’s history, in particular its climate change mitigation efforts, and how it implemented a price incentive system to motivate individual farms to implement scope 1 greenhouse gas emissions mitigation measures and receive a higher milk price. The... View Details

Citation

Purchase

Career Coach

Jonathan Shepherd

Jonathan is CPD's Corporate Relations Director overseeing principal investing: VC/PE, investment management and real estate. Since 2007, he has coached thousands of students & alumni and forged recruiting relationships with hundreds of firms across these... View Details

20 Jan 2016
Research & Ideas

Maybe Uber isn't God's Gift to Mankind

beginning when its drivers are matched with a paid fare and throughout the duration of that fare. So drivers often don’t buy their own commercial insurance, opting instead to stick with personal insurance. However, in most cities, Uber... View Details

Keywords: by Carmen Nobel; Transportation; Insurance

11 Dec 2018
First Look

New Research and Ideas, December 11, 2018

help to become part of the commercial food system. In this book, Ray Goldberg interviews the change makers of today's food system: leaders and constructive critics in government, private industry, nonprofits, and academia who provide a... View Details

Keywords: Dina Gerdeman

02 Apr 2013
First Look

First Look: April 2

Impact Investment Omidyar Network (ON), having deployed over $500 million in ways ranging from donations to commercial equity capital, must decide whether to back Anudip, an Indian organization dedicated to rural employment. The social... View Details

Keywords: Sean Silverthorne

19 Nov 2012
Research & Ideas

LEED-ing by Example

Tenant Factor Furthermore, private-sector building developers might embrace LEED in order to woo government tenants. Indeed, in addition to taking up space in city hall and the like, government agencies often lease space in private buildings. In the United States, most... View Details

Keywords: by Carmen Nobel; Construction; Real Estate; Energy; Utilities

21 Jul 2008
Research & Ideas

Solving the Marketing Resources Allocation Puzzle

example, how well consumers were able to recall a brand name after commercials have been run—but not much more. The effectiveness of marketing investments was rarely directly tied back to sales. This has completely changed with the... View Details

Keywords: by Sean Silverthorne

02 Aug 2004
Research & Ideas

Health Care Research and Prospects

research projects. A: There is a whole bunch of work being done on biotech, the biotech industry, and the future of pharmaceuticals. My stuff looks at a broader question: Can science be a business? This is the history of biotech, which is raw science being put into the... View Details

Keywords: by Wendy Guild Swearingen; Health

Web

Impact Stories - Business & Environment

continue to address environmental problems in my current work." Heather March Takle MBA 2006 | Launching a Career in Clean Energy "pathZERO Energy is on a mission to help commercial & industrial customers get to zero net energy. Energy is... View Details

01 Mar 2009
News

Damon Silvers

Retrofitting our commercial building stock, not to mention our residential building stock, will require millions of workers at a decent skill level. These are elements of a strategy. Will it work? I don’t know, but the idea that we can... View Details

Keywords: Roger Thompson; Administration of Economic Programs; Government; Transportation Equipment Manufacturing; Manufacturing; Transportation

01 Mar 2008
News

An American Odyssey

family median income and wealth parity, the proper public policy goal. “Those revenues would be used for grants for down payments on primary residences; for high-quality, targeted public education; and for capital grants into commercial... View Details

Keywords: Garry Emmons; Lawrence Fouraker; Business Schools & Computer & Management Training; Educational Services; Finance

28 Aug 2018
First Look

New Research and Ideas, August 28, 2018

valuing brands and exposes readers to the commercial methods most used by firms. It discusses the opportunities associated with valuing brands as well as the challenges Purchase this... View Details

Keywords: Dina Gerdeman

07 Feb 2017
First Look

First Look at New Research: February 7

case:https://cb.hbsp.harvard.edu/cbmp/product/517027-PDF-ENG Harvard Business School Case 617-022 Alnylam Pharmaceuticals: Building Value from the IP Estate (B) The leader of a pioneering biotech company in the siRNA space weighs his options for scaling production... View Details

Keywords: Sean Silverthorne

15 Nov 2011
First Look

First Look: November 15

The company could also revisit the previous two applications, tracking and tracing processed meat and tracking employee safety practices. At the other extreme, after seven years of R&D and marketing efforts and millions of dollars in expenses, the company could... View Details

Keywords: Sean Silverthorne

14 Feb 2018
Blog Post

Meet HBS Leadership Fellows: Verdell Walker, Sesame Workshop

driver of the media and entertainment industry. It was at WSJ that I first put the dots together on my passions and realized I wanted to pursue a career in media and entertain What most excites you about the opportunity? Sesame Workshop is a unique organization in that... View Details

Keywords: Nonprofit / Government

15 Aug 2017
Blog Post

Where Work Meets Passion: A Summer In Community Development

secure more homeownership, entrepreneurship, and financial security. One of the questions I’ll spend my career answering is: how do you develop for-profit residential and commercial property in an inclusive and ethical way that doesn’t... View Details

Keywords: Nonprofit / Government

Profile

Larry Braithwaite

Learn and Grow: offering cost savings, procurement analytics, and encouraging new business-to-business opportunities within our own network." Looking ahead, Larry would like to grow both concerns, expanding his procurement-management business and "learning... View Details

Publications

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The Making of a Streaming Sensation

Real estate: emerging markets

Joel Bines

Arla Foods: Data-Driven Decarbonization (B)

Jonathan Shepherd

Maybe Uber isn't God's Gift to Mankind

New Research and Ideas, December 11, 2018

First Look: April 2

LEED-ing by Example

Solving the Marketing Resources Allocation Puzzle

Health Care Research and Prospects

Impact Stories - Business & Environment

Damon Silvers

An American Odyssey

New Research and Ideas, August 28, 2018

First Look at New Research: February 7

First Look: November 15

Meet HBS Leadership Fellows: Verdell Walker, Sesame Workshop

Where Work Meets Passion: A Summer In Community Development

Larry Braithwaite