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  • All HBS Web  (3,617)
    • People  (15)
    • News  (950)
    • Research  (2,117)
    • Events  (8)
    • Multimedia  (71)
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  • 05 Jul 2011
  • News

Driving Innovation

Stewart: Helping brands navigate the complexities of today’s media. Photo courtesy Bonita Stewart What can a high-flying, high-tech giant learn about marketing from an industry that is about as nuts-and-bolts as you can get? Plenty, if... View Details
Keywords: News, Library, Internet, and Other Services; Information

    Tomás Hudson

    Keywords: Chemicals

      Dionisio Garza Medina

      Keywords: Diversified
      • February 2012 (Revised August 2013)
      • Case

      What's the Deal with LivingSocial?

      By: Michael I. Norton, Luc Wathieu, Betsy Page Sigman and Marco Bertini
      Tim O'Shaughnessy, the 29-year-old CEO of LivingSocial, is growing a revolutionary worldwide business of "daily deals"—in which retailers offer a heavily-discounted product or service available for purchase for brief (often 24-hour) windows. The case explores the... View Details
      Keywords: Marketing; Innovation and Invention; Advertising; Brands and Branding; Management; Web Services Industry
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      Norton, Michael I., Luc Wathieu, Betsy Page Sigman, and Marco Bertini. "What's the Deal with LivingSocial?" Harvard Business School Case 512-065, February 2012. (Revised August 2013.)
      • July 2003
      • Case

      CARE USA

      By: John A. Quelch
      CARE USA is spearheading a rebranding process for the organization. Examines the process and components of the rebranding strategy and its impact on CARE USA's direct mail strategy. Includes color exhibits. View Details
      Keywords: Nonprofit Organizations; Marketing Communications; Brands and Branding; United States
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      Quelch, John A., and Nathalie Laidler. "CARE USA." Harvard Business School Case 504-007, July 2003.
      • November 1999 (Revised July 2000)
      • Case

      Roly International: Consumer Licensed Products in China

      In this case Roly International, the largest Disney apparel licensee in China, considers how to adapt their distribution channel strategy to the downturn in the Chinese market. View Details
      Keywords: Emerging Markets; Distribution Channels; Brands and Branding; Apparel and Accessories Industry; China
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      Arnold, David J., and Shivani Chand. "Roly International: Consumer Licensed Products in China." Harvard Business School Case 500-050, November 1999. (Revised July 2000.)
      • Profile

      Tessa Vacher-Desvernais

      literature, languages, and creative arts. When Tessa completed her master’s degree at the ESSEC Graduate Business School, she began her career with another hybrid: luxury brands eager to embrace modernity. She was selected for a... View Details
      Keywords: Retail/Hospitality; Financial Services

        Ranjan Kapur

        Keywords: Advertising
        • February 2011
        • Teaching Note

        Porsche: The Cayenne Launch (TN)

        By: John Deighton and Jill Avery
        Teaching Note for 511-068. View Details
        Keywords: Brands and Branding; Sports; Product Development; Value; Safety; Internet and the Web; Communication Technology; Auto Industry
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        Deighton, John, and Jill Avery. "Porsche: The Cayenne Launch (TN)." Harvard Business School Teaching Note 511-069, February 2011.
        • January 2011 (Revised January 2011)
        • Case

        Marvel Enterprises, Inc. (Abridged)

        By: Anita Elberse
        The management team of Marvel Enterprises, known for its universe of superhero characters that includes Spider-Man, the Hulk, and X-Men, must reevaluate its marketing strategy. In June 2004, only six years after the company emerged from bankruptcy, Marvel has amassed a... View Details
        Keywords: Business Model; Intellectual Property; Rights; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Entertainment and Recreation Industry
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        Elberse, Anita. "Marvel Enterprises, Inc. (Abridged)." Harvard Business School Case 511-097, January 2011. (Revised January 2011.)
        • May 2003
        • Case

        Liz Claiborne, Inc.

        By: Rajiv Lal, Walter J. Salmon and Edie Prescott
        Discusses the business portfolio emphasis of a large multibrand manufacturer and the future of department stores as well as how relationships between manufacturers and key customers can be improved. View Details
        Keywords: Forecasting and Prediction; Investment Portfolio; Brands and Branding; Production; Business and Stakeholder Relations; Apparel and Accessories Industry
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        Lal, Rajiv, Walter J. Salmon, and Edie Prescott. "Liz Claiborne, Inc." Harvard Business School Case 503-098, May 2003.
        • August 2016
        • Supplement

        HEINEKEN—Brewing a Better World (B)

        By: Forest L. Reinhardt, José Alvarez and Tonia Junker
        This is a follow-up to the “HEINEKEN—Brewing a Better World (A)” case, with updated information on sustainability at HEINEKEN and some new initiatives. View Details
        Keywords: Brands and Branding; Corporate Strategy; Supply Chain Management; Food and Beverage Industry
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        Reinhardt, Forest L., José Alvarez, and Tonia Junker. "HEINEKEN—Brewing a Better World (B)." Harvard Business School Supplement 717-001, August 2016.
        • 02 Jul 2024
        • News

        The Beauty Guide

        Courtesy Michelle Freyre When Michelle Freyre (MBA 1997) was a brand manager at Neutrogena, Michael McNamara, global president of the beauty brand at the time, asked what she wanted to do with her career.... View Details
        • Video

        Brinda Somaya

        Brinda Somaya, founder and principal architect of Somaya and Kalappa Consultants, discusses the diversity of her portfolio and the factors that earned her a reputation in the architectural space. View Details
        • Video

        Dr. R.S. Sodhi

        Dr. R.S. Sodhi, former Managing Director of GCMMF (Amul), discusses the organization's strategies to build a unique reputation with both farmers and consumers. View Details
        • March 1995 (Revised June 1995)
        • Supplement

        The Black & Decker Corporation (B): "Operation Sudden Impact"

        By: Robert J. Dolan
        Describes Black & Decker's strategy for the tradesmen market. View Details
        Keywords: Brands and Branding; Product Positioning; Competition; Globalization; Construction Industry; Consumer Products Industry
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        Dolan, Robert J. The Black & Decker Corporation (B): "Operation Sudden Impact". Harvard Business School Supplement 595-060, March 1995. (Revised June 1995.)
        • September 1981 (Revised April 1984)
        • Case

        Great American Knitting Mills: Gold Toe Socks

        Gold Toe has an exclusive distribution policy. Its men's socks are sold only through one department store per city. Executives are trying to decide whether, and how, to widen distribution and to determine what impact broader distribution would have on the nature of the... View Details
        Keywords: Competitive Strategy; Distribution Channels; Brands and Branding; Manufacturing Industry; Apparel and Accessories Industry; United States
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        Marshall, Cheri T. "Great American Knitting Mills: Gold Toe Socks." Harvard Business School Case 581-144, September 1981. (Revised April 1984.)
        • 21 May 2025
        • Blog Post

        Mentorship in Action: When an HBS Student Proposes a Project

        never hosted an MBA before. Not every summer internship starts with a job posting. For Jessica Zukhovich (MBA 2024), her summer role with fashion brand Anine Bing began with inspiration—and a bold outreach. Founded in 2012, Anine Bing is... View Details
        • 31 Dec 2012
        • Research & Ideas

        Most Popular Stories of 2012

        Published: March 5, 2012 The stuffy department store chain has become emboldened under new CEO Ron Johnson, with plans for an innovative store upgrade, simplified prices, and a brand polish. Professor Rajiv Lal discusses whether Johnson... View Details
        Keywords: by Staff
        • 07 Oct 2024
        • News

        On the Move: Nikos Bartzoulianos (MBA 2008)

        phenomenal. It was also a huge opportunity to impact an iconic, historic brand that is more than 100 years old. Another factor was the sustainability piece, which today is more relevant than ever. Every day people consume energy through... View Details
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