Publications

July 1997
Case

Ford Motor Company: Maximizing the Business Value of Web Technologies

One of the largest companies in the world decides to aggressively deploy Web technology and must manage and support the new technology. A discussion of infrastructure renewal, application development, extranets, and content management is included. View Details

Keywords: Organizational Change and Adaptation; Value Creation; Information Technology; Infrastructure; Internet and the Web; Manufacturing Industry; Auto Industry

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December 2014 (Revised October 2015)
Case

Iz-Lynn Chan at Far East Organization (Abridged)

By: Linda A. Hill, Anthony J. Mayo and Dana M. Teppert

This case describes how to champion and implement organizational change from the middle by recounting the experiences of Iz-Lynn Chan at Far East Organization. View Details

November 2011
Teaching Note

Celeritas, Inc.: Leadership Challenges in a Fast-Growth Industry (Brief Case)

By: Michael Beer and Ingrid Vargas

Teaching Note for 4360. View Details

Keywords: Technology; Morale; Conflict; Organizational Change; Team Building; Organizational Change and Adaptation; Information Technology; Leadership; Communication; Groups and Teams; Conflict and Resolution

June 2006 (Revised February 2007)
Case

De Beers at the Millennium

At the time of the millennium, diamond demand was threatened by an increasing awareness among jewelry customers that diamond production and trading in some countries was being linked to growing inequities and human rights violations. This, in turn, had an impact on De... View Details

Keywords: Organizational Change and Adaptation; Value Creation; Strategic Planning; Social Issues; Luxury; Consumer Products Industry; Mining Industry; Africa

July 2005 (Revised April 2009)
Case

Real Madrid Club de Futbol (Multimedia)

By: John A. Quelch

In June 2004, Florentino Perez, a well-known Spanish businessman, was elected president of Real Madrid, one of the world's top soccer clubs. In his campaign, Perez had promised to turn around the club's finances, bring in world-class talent, and extend the club's brand... View Details

Keywords: Risk Management; Brands and Branding; Marketing Strategy; Organizational Change and Adaptation; Sports; Expansion; Sports Industry; Spain

September 2004 (Revised June 2005)
Case

Otis Elevator: Accelerating Business Transformation with IT

By: F. Warren McFarlan and Brian DeLacey

Focuses on a major transformation of Otis Elevator's infrastructure. Led by the CEO, this transformation represents a remarkable long-term reengineering of all the processes of the firm to drive its operating costs down and service image up. The transformation is the... View Details

Keywords: Transformation; Cost Management; Infrastructure; Business Processes; Organizational Change and Adaptation; Information Technology

May 2003 (Revised May 2009)
Case

ZARA: Fast Fashion

Focuses on Inditex, an apparel retailer from Spain, which has set up an extremely quick response system for its ZARA chain. Instead of predicting months before a season starts what women will want to wear, ZARA observes what's selling and what's not and continuously... View Details

Keywords: Organizational Change and Adaptation; Multinational Firms and Management; Competitive Advantage; Manufacturing Industry; Apparel and Accessories Industry; Retail Industry; Spain

May 1999
Case

Susan Brown

By: William A. Sahlman

A number of issues confront an associate in a venture capital firm. She has just learned that her senior partners are not yet willing to make her a general partner of the firm. She has several options and must decide what to do. View Details

Keywords: Human Resources; Venture Capital; Personal Development and Career; Leadership Development; Organizational Change and Adaptation; Financial Services Industry

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Web

Kraft Accelerator

Review Rent the Runway HBS Case Collection Data and Analytics Cases The Multiple Myeloma Research Foundation’s Answer Fund HBS Case Collection Intermountain Healthcare: Pursuing Precision Medicine HBS Case Collection Zebra Medical Vision HBS Case Collection Clinical... View Details

01 Oct 2001
News

The Eyes Have It: Business Plan Winners Pursue Global Vision

an enterprise, not a charity: "We're trying to set up a system that, as it becomes more useful to people and is used more, will be inherently better funded because it's funded by the end user." Adapted from an article, by Andrea Schulman... View Details

Keywords: eyeglasses

March–April 2021
Article

Network-biased Technical Change: How Information Management Tools Overcome Some Biases but Exacerbate Others.

By: Gerald C. Kane and Lynn Wu

Organizations have long sought to improve employee performance by managing knowledge more effectively. In this paper, we test whether the adoption of digital tools for expertise search and access within an organization, often referred to as a support to an... View Details

Keywords: Digital Tools; Social Media; Social Networks; Transactive Memory Systems; Augmented Intelligence; Artificial Intelligence; Social and Collaborative Networks; Gender; Equality and Inequality; Technology Adoption; Knowledge Management; Performance Improvement; Power and Influence; Organizational Change and Adaptation

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February 2019
Supplement

KITEA: Democratizing Furniture in Morocco (PowerPoint supplement)

By: Ramon Casadesus-Masanell

This PowerPoint accompanies the KITEA cases and the associated teaching note. The KITEA series of cases (A-F) details how the Moroccan furniture company KITEA prepared for the entry of IKEA into the Moroccan market and describes the outcome of that entry. View Details

October 2015
Supplement

The National Geographic Society (B)

By: David A. Garvin

This case was written as an update to the case "The National Geographic Society," HBS No. 311-002, published in 2011. The (B) case describes the 2015 creation of National Geographic Partners, a for-profit joint venture between the National Geographic Society and 21st... View Details

Keywords: Business Model; Information Publishing; Leadership Style; Leading Change; Growth and Development Strategy; Managerial Roles; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Internet; Publishing Industry; Media and Broadcasting Industry

November 2012
Case

Teaming at GE Aviation

By: Rakesh Khurana, Jeffrey Polzer, Willy Shih and Eric Baldwin

Describes the challenges and successes encountered by GE's Aviation business in implementing a teaming work structure and culture in plants across its supply chain. GE Aviation leadership had seen dramatic gains in productivity, quality, and worker satisfaction in... View Details

November 2009 (Revised June 2012)
Supplement

Crisis and Reform in Japan's Banking System (B)

By: Thierry Porte, Rawi E. Abdelal, Laura Alfaro and Jonathan Schlefer

In 1997, amidst Japan's ongoing financial problems, Prime Minister Ryutaro Hashimoto sought to restructure the financial sector to make it more transparent and globally competitive. He hoped that this effort, dubbed the "Big Bang" after the British financial... View Details

Keywords: History; Adaptation; Policy; Globalized Markets and Industries; Financial Crisis; Business and Government Relations; Macroeconomics; Restructuring; Global Strategy; Banks and Banking; Banking Industry; Japan

March 2008 (Revised March 2009)
Case

The Home Depot, Inc.

For its first 20 years, Home Depot was known for its entrepreneurial spirit and focus on customer service. Merchandising, purchasing, and store operations were all decentralized. When the company hit $45 billion in sales, many believed that a more disciplined approach... View Details

Keywords: Customer Focus and Relationships; Profit; Leading Change; Six Sigma; Service Operations; Business Processes; Organizational Change and Adaptation; Organizational Culture; Retail Industry

December 2004 (Revised October 2005)
Case

Innovation Corrupted: The Rise and Fall of Enron (A)

By: Malcolm S. Salter

Presents a brief historical overview of Enron's rise, its strategic successes and failures, the evolution of its business model, and the organizational processes relied upon by Enron's management to drive and monitor the business. A rewritten version of an earlier... View Details

Keywords: Adaptation; Success; Business Model; Business History; Growth Management; Governance Controls; Innovation and Management; Failure; Business Processes; Energy Industry; United States