Publications

November 1983 (Revised December 1984)
Case

Frito-Lay, Inc.: Grandma's ""Ready-To-Eat"" Cookies

Mr. Kenneth Treece, marketing director of Frito-Lay's Grandma's (R) Cookie division has received the final test market figures for the new supermarket line of Grandma's Ready-To-Eat cookies. One set of data, the Kansas City test results, was extremely encouraging;... View Details

Keywords: Product Launch; Food and Beverage Industry; Food and Beverage Industry; United States

December 1999
Case

Lees Supermarkets: Customer Loyalty Programs

By: David E. Bell, Rajiv Lal and Ann Leamon

Keywords: Customer Focus and Relationships; Marketing Strategy; Food and Beverage Industry

Find at Harvard

Teaching Interest

Overview

The Business of Aesthetics is a new course for second-year students who are considering careers in sectors and companies whose long-term financial value is built on their ability to deliver aesthetic value. Such companies are rewarded not only for eliciting a high... View Details

Keywords: Aesthetics; Luxury Goods; Retail; Consumer Goods; Design; Creativity; Consumer Behavior; Brand Building; Experience Goods; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry

November 2018
Case

Yatooq: Longing for Arabic Coffee

By: Mark Roberge, Gamze Yucaoglu and Samer Al-Rachedy

As one of the few female entrepreneurs in Saudi Arabia, Lateefa Alwaalan had been trying to produce the perfect cup of Arabic coffee for over a decade. In 2007, she began testing various coffee blends, which she later branded Yatooq, the Arabic word for “craving” or... View Details

27 Jun 2016
News

Ulf Mark Schneider Has Plans to Make Nestlé Healthy

the company since 1922. A piece in Fortune notes that the appointment “could trigger a series of acquisitions by the Swiss food giant to further its ambitions in nutrition and medical foods.” Schneider comes... View Details

30 Mar 2015
Research & Ideas

Managing the Family Business: Preparing to Sell

On important occasions, we gather for family portraits. If you were to take a picture of your family business today, what would it show? Family businesses represent the aspirations, achievements, and struggles of one or more generations... View Details

Keywords: by Jonathan Pellegrin; Food & Beverage; Food & Beverage

Profile

Cristina Ros Blankfein

was going to meet with Jen about this new idea, we had a case on the cola wars in my strategy class,” said Blankfein. “It was obvious that Coke and Pepsi were mammoths in the beverage space View Details

Teaching Interest

Overview

By: Gerald C. Chertavian

I am currently teaching Social Entrepreneurship and Systems Change (SESC) as a 2nd year Elective Course. The premise of the course is that social entrepreneurs don’t just build organizations, they change systems. The course explores the frameworks, tools, mindsets,... View Details

Keywords: Social Impact; Systems Change; Social Entrepreneurship; Environmental Sustainability; Housing; Climate Change; Entrepreneurship; Food; Governance; Leadership; Measurement and Metrics; Social Enterprise; System; Africa; Asia; Europe; Latin America; North and Central America; South America

31 Aug 2020
Blog Post

Five Important Steps before Taking the Entrepreneurial Leap

over a shared love of India (we both lived there at various times), startups, and the natural foods space. We even realized that we had a mutual friend who then turned out to be one of our first investors... View Details

Daniel F. Gerber

Gerber created the baby foods market as well as the company’s advertising campaign - the “Gerber Baby,” a symbol that became world-famous. By 1973, Gerber was the world’s largest supplier of baby foods with... View Details

Keywords: Food & Tobacco

Career Coach

Lee Scott

(impact measurement), FoodFutureCo (social impact accelerator), Schaffer and Combs (social impact consulting), Philadelphia Food Access Collaborative / Americorps VISTA (nonprofit), Fulbright research. View Details

January 2015
Case

Brentwood Associates: Exiting Zoës Kitchen

By: Joan Farre-Mensa and Stephanie Siu

The case discusses the trade-offs associated with the different exit options that private equity firm Brentwood Associates contemplated for its investment in Zoës Kitchen during the summer of 2013: an IPO, a sale to a strategic or financial acquirer, or waiting a few... View Details

Keywords: Finance; Entrepreneurship; Food and Beverage Industry; California