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Show Results For
- All HBS Web
(3,488)
- People (5)
- News (792)
- Research (2,177)
- Events (7)
- Multimedia (39)
- Faculty Publications (1,727)
- October 1998 (Revised November 2001)
- Case
Boston Beer Company: Light Beer Decision
By: Linda A. Cyr, Joseph B. Lassiter III and Michael J. Roberts
Boston Beer's current light-beer offering, Boston Lightship, has not been successful, and a student team is charged with investigating the problem and recommending a strategy. Highlights issues around branding, target customer selection, and cannibalization, and... View Details
Keywords: Problems and Challenges; Brands and Branding; Customers; Growth and Development Strategy; Marketing Strategy; Entrepreneurship; Food and Beverage Industry; Boston
Cyr, Linda A., Joseph B. Lassiter III, and Michael J. Roberts. "Boston Beer Company: Light Beer Decision." Harvard Business School Case 899-058, October 1998. (Revised November 2001.)
- March 2003 (Revised March 2010)
- Supplement
The Australian Wine Cluster: Supplementary Information
By: Michael E. Porter and Orjan Solvell
Supplements The California Wine Cluster. View Details
Porter, Michael E., and Orjan Solvell. "The Australian Wine Cluster: Supplementary Information." Harvard Business School Supplement 703-492, March 2003. (Revised March 2010.)
- January 2003 (Revised May 2003)
- Case
Newport Creamery (B)
By: Paul W. Marshall and Todd H Thedinga
Supplements the (A) case. View Details
Marshall, Paul W., and Todd H Thedinga. "Newport Creamery (B)." Harvard Business School Case 803-131, January 2003. (Revised May 2003.)
- January 2003 (Revised October 2012)
- Case
Newport Creamery (A)
By: Paul Marshall and Todd Thedinga
Describes the operating challenges of Newport Creamery, a Rhode Island-based chain of ice cream restaurants. Profiles the company's transition from longtime family ownership to a real estate developer, the developer's expansion strategy, and the company's subsequent... View Details
Keywords: Family Business; Crisis Management; Insolvency and Bankruptcy; Food and Beverage Industry; Rhode Island
Marshall, Paul, and Todd Thedinga. "Newport Creamery (A)." Harvard Business School Case 803-130, January 2003. (Revised October 2012.)
- May 2001
- Teaching Note
Campbell Soup Company: A Leader in Continuous Replenishment Innovations TN
By: Ananth Raman
Teaching Note for (9-195-124). View Details
- May 2000
- Case
J & B
Michael Stoner finds himself called upon to reposition a once venerable and highly profitable brand of Scotch whisky. He must find a cultural trend. View Details
- February 2000 (Revised August 2003)
- Teaching Note
Boston Chicken, Inc. TN
By: Paul M. Healy
Teaching Note for (9-198-032). View Details
- October 1999
- Teaching Note
Snapple TN
By: John A. Deighton
Teaching Note for (9-599-126). View Details
- September 1999 (Revised July 2006)
- Case
Juice Guys (A)
By: Joseph B. Lassiter III, Sharon Lee Fox and Cynthia Rushmore Kuechle
The case explores who the customers are for a new beverage product, their desires as customers for this product, and their desires when ordering this product from a local specialty store location. View Details
Keywords: Entrepreneurship; Product Launch; Product Positioning; Customer Relationship Management; Consumer Behavior; Commercialization; Customer Satisfaction; Food and Beverage Industry
Lassiter, Joseph B., III, Sharon Lee Fox, and Cynthia Rushmore Kuechle. "Juice Guys (A)." Harvard Business School Case 800-122, September 1999. (Revised July 2006.)
- March 1999 (Revised January 2000)
- Case
Hundred-Year War, A: Coke vs. Pepsi, 1890s-1990s
By: Chiaki Moriguchi and David Lane
Through their competitive battle, Coca-Cola and PepsiCo have created a stable and highly profitable duopoly in the U.S. soft drink industry. As the domestic industry matured and the cola wars moved to international markets, Coke and Pepsi tried to redesign their... View Details
Moriguchi, Chiaki, and David Lane. "Hundred-Year War, A: Coke vs. Pepsi, 1890s-1990s." Harvard Business School Case 799-117, March 1999. (Revised January 2000.)
- September 1998
- Case
Anheuser-Busch and the U.S. Brewing Industry
Presents an analytical report on the company's competitive position and on the industry structure in 1991. Used to show how a company can generate value through steady, incremental investment over a long period in a business model tailored to the industry context. Also... View Details
Keywords: Competition; Industry Structures; Growth and Development Strategy; Food and Beverage Industry; United States
McGahan, Anita M. "Anheuser-Busch and the U.S. Brewing Industry." Harvard Business School Case 799-026, September 1998.
- March 1993 (Revised April 1995)
- Case
Signalling Costs
NutraSweet's worldwide patent-protected monopoly on aspartame, the low-calorie high-intensity sweetener, ended with the 1987 entry of the Holland Sweetener Co. (HSC) into the European market. Following the arrival of a challenger, NutraSweet acted to reduce sharply the... View Details
Keywords: Patents; Competition; Price; Market Entry and Exit; Food and Beverage Industry; United States; Europe
Brandenburger, Adam M. "Signalling Costs." Harvard Business School Case 793-125, March 1993. (Revised April 1995.)
- May 1993 (Revised March 1995)
- Case
PEPSI: The Indian Challenge
On November 9, 1987, the Government of India's Project Approval Board approved PepsiCo's second proposal to enter the country. The package that had been approved differed substantially, however, from the one that Pepsi and its local partners had proposed more than a... View Details
Keywords: Joint Ventures; Business and Government Relations; Food and Beverage Industry; United States; India
Ghemawat, Pankaj. "PEPSI: The Indian Challenge." Harvard Business School Case 793-060, May 1993. (Revised March 1995.)
- December 1997
- Case
UnHoley Bagel, The
By: Ray A. Goldberg and Tom Clay
Keywords: Food and Beverage Industry
Goldberg, Ray A., and Tom Clay. "UnHoley Bagel, The." Harvard Business School Case 598-050, December 1997.
- March 1996 (Revised October 1997)
- Case
Dewar's (B): Preliminary Results of the Repositioning Campaign
By: Alvin J. Silk and Lisa Klein Pearo
Reports the strategic choices made by Dewar's and briefly describes the implementation of the campaign from its launch in September 1993 through September 1995. View Details
Keywords: Product Positioning; Marketing Strategy; Advertising Campaigns; Food and Beverage Industry
Silk, Alvin J., and Lisa Klein Pearo. "Dewar's (B): Preliminary Results of the Repositioning Campaign." Harvard Business School Case 596-085, March 1996. (Revised October 1997.)
- October 1995 (Revised January 1998)
- Case
Heineken N.V.: Global Branding and Advertising
By: John A. Quelch
Heineken managers are evaluating the results of the research projects designed to identify the values of the Heineken brand and to translate these into effective advertising messages. View Details
Keywords: Value; Advertising Campaigns; Globalization; Brands and Branding; Food and Beverage Industry
Quelch, John A. "Heineken N.V.: Global Branding and Advertising." Harvard Business School Case 596-015, October 1995. (Revised January 1998.)
- November 1991 (Revised March 1995)
- Case
PepsiCo International
By: Ray A. Goldberg
Keywords: Food and Beverage Industry
Goldberg, Ray A. "PepsiCo International." Harvard Business School Case 592-055, November 1991. (Revised March 1995.)
- September 1991 (Revised December 1991)
- Case
G. Heileman Brewing Co. (A): Power Failure At PowerMaster
In June 1991, Heileman announced plans to introduce a high-alcohol malt liquor under the name PowerMaster (PM). Although the company claimed PM would be positioned as an upscale product and marketed on the basis of its superior taste, minority advocates and alcohol... View Details
Keywords: Advertising Campaigns; Ethics; Lawfulness; Brands and Branding; Product Positioning; Demand and Consumers; Market Entry and Exit; Food and Beverage Industry
Greyser, Stephen A. "G. Heileman Brewing Co. (A): Power Failure At PowerMaster." Harvard Business School Case 592-017, September 1991. (Revised December 1991.)
- September 1990 (Revised May 1991)
- Case
George A. Hormel & Co.
By: Ray A. Goldberg
Keywords: Food and Beverage Industry
Goldberg, Ray A. "George A. Hormel & Co." Harvard Business School Case 591-026, September 1990. (Revised May 1991.)
- June 1990
- Supplement
Perrier Relaunch
By: Stephen A. Greyser and Norman Klein
Supplements Perrier Recall: A Source of Trouble. View Details
Greyser, Stephen A., and Norman Klein. "Perrier Relaunch." Harvard Business School Supplement 590-130, June 1990.