engagement - Publications - Faculty & Research

2015
Working Paper

Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum

Purpose: This paper examines cultural sponsorship from a partnership and relationship marketing perspective. It studies a case of how a partnership between two international institutions, a bank and a museum, adds value to both in terms of interaction with... View Details

Keywords: Value Creation; Partners and Partnerships; Marketing Strategy; Culture; Banks and Banking

Citation

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26 Mar 2014
HBS Seminar

Brian Kahin, MIT

16 May 2013
HBS Seminar

Robert Gierkink, Chairman, Datalogix

02 Apr 2001
Research & Ideas

Not All M&As Are Alike—and That Matters

people to lay off. If, on the other hand, you acquire a company because it is developing a hot technology, your challenge is to hold on to the acquisition's best engineers. These two scenarios require the acquiring company to engage in... View Details

Keywords: by Joseph L. Bower

27 Feb 2017
Research & Ideas

Reputation is Vital to Survival in Turbulent Markets

Gran a y Montero (the oldest and largest construction company in Peru) We propose reputation can be an antecedent that allows firms to engage in change. We suggest that reputation, at its core, provides stability; maintaining a favorable... View Details

Keywords: by Sean Silverthorne

05 Sep 2014
News

Keeping Education in Check

lessons he brought to Bronx Community Elementary School 70. (The children went on to win the state championship, but they also started to perform better in the classroom.) Together, MacEnulty and Berman headed to South Africa and began to spread the chess word through... View Details

Keywords: Maureen Harmon

Profile

Bryan Stromer

diversity of perspectives in my section shines through most when I see how my section mates with different points of view engage with the same content. For example, we recently had a case that focused on why companies conduct layoffs. It... View Details

14 Feb 2017
Research & Ideas

A Strategy For Steady Leadership in an Unsteady World

Listening only to information sources and opinions that reinforce their own views carries great risk of missing alternate points of view. Instead, leaders need to tap into myriad sources covering the full spectrum of viewpoints by View Details

Keywords: by Bill George

Web

Entrepreneurship Course Online | HBS Online

helps you turn an idea into a viable venture. Stay active by engaging in a new activity every three to five minutes. Description of silent animated video above: Learner completes an interactive question by dragging and dropping choices... View Details

03 Dec 2021
Blog Post

Physicians Off the Beaten Path

explaining what the industry is, how funds are structured, what are the incentives, and how doctors can add value. We are very deliberate about bringing our audience along,” explains Faraz. Their effort is being rewarded with an engaged... View Details

Blog

Is the Digital Transformation Certificate Right for You?

today is engaged in some type of digital transformation, but with technology changing so fast, it can be hard to stay on top of the trends that matter most. That's why HBS Executive Education is continuing to expand our offerings related... View Details

Web

Drug & Alcohol Policy | About

the workplace (except that it will not be a violation of this policy to engage in the responsible consumption of alcohol at approved social functions held during work hours or in the workplace, provided that the use of alcohol has been... View Details

10 Mar 2020
Research & Ideas

The Little Understood Problem Confronting Diverse Workplaces

Ramarajan says. “The default tendency is to withdraw.” But the tutors attempted to engage with students, despite the school’s discouragement of getting too “personal.” For example, one white male tutor told a student who was failing that... View Details

Keywords: by Julia Hanna

Web

Sustainable Business Strategy Course | HBS Online

engaging in a new activity every three to five minutes and participating in team meetings and simulations. Description of silent animated video above: Learner completes an interactive question by dragging and dropping choices into two... View Details

Web

John H. McArthur | About

through the School’s ranks—teaching courses in corporate finance and related fields in several HBS programs, engaging in research and course development in Europe and North America, and holding a range of important administrative... View Details

30 May 2024
Blog Post

PRIDE at HBS

great opportunity for RCs to get to know club leadership and mingle with second-year students (ECs). PRIDE members and partners come to Provincetown annually to engage in community building, small-group dinners, and a ton of fun! 80’s... View Details

12 Nov 2021
News

Alumni Business Leaders on Confronting the Climate Change Challenge

urgent systemic changes needed to address climate change. By doing what’s right for people and the planet, pep+ will help position our company as a consistent top market performer by generating stronger, more loyal connections with our consumers and customers; View Details

15 Dec 2003
Research & Ideas

The New Global Business Manager

by those three views at the table, and create the process for its debate and resolution. The role of top management is to create channels of engagement and the forums for interaction to facilitate that process, and to put a thumb on the... View Details

Keywords: by Cynthia Churchwell

Profile

Peggy Mativo-Ochola

additional tutors and have to make do with what’s available." Through Pacemaker, local youth support professional teachers by mentoring younger students and engaging them in a variety of afterschool activities. "The idea is... View Details

Keywords: Nonprofit/Government/Education

18 Aug 2003
Research & Ideas

How New Managers Become Great Managers

from their experiences, managers need to reflect on and consolidate the lessons of those experiences. To change and grow, they must be prepared to engage periodically in introspection—to collect feedback on and analyze their behavior,... View Details

Keywords: by Linda Hill

Publications