Filter Results:
(3,621)
Show Results For
- All HBS Web
(3,621)
- People (15)
- News (952)
- Research (2,117)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,499)
Show Results For
- All HBS Web
(3,621)
- People (15)
- News (952)
- Research (2,117)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,499)
- May 2024 (Revised February 2025)
- Case
Lowe's: Improving the Total Home Strategy
By: Elie Ofek, K. Shelette Stewart and Alicia Dadlani
In 2023, Marvin Ellison, CEO of Lowe’s, contemplated enhancements to the company’s Total Home Strategy to accelerate performance and grow market share. In the last five years since becoming CEO, Ellison had championed a turnaround of the company, completing a... View Details
Keywords: Growth and Development Strategy; E-commerce; Competition; Brands and Branding; Business Strategy; Retail Industry; United States; North Carolina
Ofek, Elie, K. Shelette Stewart, and Alicia Dadlani. "Lowe's: Improving the Total Home Strategy." Harvard Business School Case 524-054, May 2024. (Revised February 2025.)
- June 2021
- Teaching Note
Wolfgang Puck: Setting the Table for the Future
By: Boris Groysberg and Robin Abrahams
Teaching Note for HBS Case No. 419-001. View Details
- February 1989
- Background Note
Corporate Positioning: How to Assess--and Build--A Company's Reputation
Provides a framework for assessing and enhancing an organization's reputation. Points out two dimensions of a corporate image--visibility and credibility. Discusses several critical issues that must be addressed in building an image. Finally, provides an assessment of... View Details
Kosnik, Thomas J. "Corporate Positioning: How to Assess--and Build--A Company's Reputation." Harvard Business School Background Note 589-087, February 1989.
- August 2011 (Revised September 2011)
- Case
Wii Encore?
By: Andrei Hagiu
Nintendo faced huge difficulties in July 2011. Sony's PlayStation and Microsoft's Xbox had caught up with the innovative motion-sensing controllers of the original Wii. And the new Nintendo 3DS handheld console had experienced a very disappointing start. Moreover,... View Details
Keywords: Competition; Innovation Strategy; Two-Sided Platforms; Brands and Branding; Entertainment and Recreation Industry; Video Game Industry
Hagiu, Andrei. "Wii Encore?" Harvard Business School Case 712-416, August 2011. (Revised September 2011.)
- August 2003
- Case
Amnesty International
By: John A. Quelch
Amnesty International is a nonprofit human rights advocacy organization. Describes the challenges facing the organization and the role of branding. View Details
Quelch, John A., and Nathalie Laidler. "Amnesty International." Harvard Business School Case 504-024, August 2003.
- 01 Jun 2008
- News
Toy Story
In 2005, a year after the venerable toy retailer FAO Schwartz emerged from bankruptcy, Ed Schmults (MBA ’89) became its CEO. “The company was relying on its glorious past but was without a clear brand direction,” Schmults explained to the... View Details
- 02 Dec 2014
- Blog Post
Building a Consumer-Centric Strategy: Highlights from the Marketing & CPG Club’s Conference
thriving company relentlessly focused on their core consumer. His story taught us all of the importance of letting “your fans own your brand.” Mark Addicks of General Mills emphasized the importance of defining markets in human terms and always having a View Details
- August 2016
- Supplement
HEINEKEN—Brewing a Better World (B)
By: Forest L. Reinhardt, José Alvarez and Tonia Junker
This is a follow-up to the “HEINEKEN—Brewing a Better World (A)” case, with updated information on sustainability at HEINEKEN and some new initiatives. View Details
Keywords: Brands and Branding; Corporate Strategy; Supply Chain Management; Food and Beverage Industry
Reinhardt, Forest L., José Alvarez, and Tonia Junker. "HEINEKEN—Brewing a Better World (B)." Harvard Business School Supplement 717-001, August 2016.
- November 2012
- Case
New Balance Athletic Shoe, Inc. (Abridged)
By: H. Kent Bowen, Robert S. Huckman, Carin-Isabel Knoop and Matthew Preble
Considers whether New Balance, one of the world's five largest manufacturers of athletic footwear, should respond to Adidas' planned acquisition of Reebok—a transaction that would join the second- and third-largest companies in the industry. Highlights the unique... View Details
Keywords: Production; Competitive Strategy; Supply Chain; Brands and Branding; Apparel and Accessories Industry; Sports Industry; Retail Industry; Asia; United States
Bowen, H. Kent, Robert S. Huckman, Carin-Isabel Knoop, and Matthew Preble. "New Balance Athletic Shoe, Inc. (Abridged)." Harvard Business School Case 613-006, November 2012.
- January 2008
- Article
The Value of a Broader Product Portfolio
By: Bharat Anand
The mantra "Every product must stand on its own bottom line" may no longer be the one to chant. Nowadays, broadening your portfolio can increase both your chances of a big win and the benefit your other products can get from a hit's popularity. View Details
Anand, Bharat. "The Value of a Broader Product Portfolio." Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008): 20.
- 01 Sep 2003
- News
Alumni Bookshelf
leaders. Brand Aid by Brad VanAuken (MBA ’84) (American Management Association) This reference guide is aimed at solving tough branding problems and strengthening marketing position. VanAuken offers... View Details
- 26 Jul 2016
- News
Alumni Capture the Essence of Pokemon GO Craze
can be derived from the phenomenon. To gather alumni thoughts and takeaways, we went on social media with a question: “How can other brands replicate the breakout success of Pokemon GO or can they?” Here are a sampling of their responses:... View Details
Keywords: Arts, Entertainment
- November 2002 (Revised February 2009)
- Teaching Note
Value Retail (TN)
By: Arthur I Segel and Ani M Vartanian
Teaching Note for (9-803-008). View Details
- 01 Mar 2023
- News
Case Study: Power Nappy
to landfill waste. What’s worse, each of the 27 million diapers that are tossed every year will take four or five centuries to decompose, due to their petroleum-based materials. Between the lack of performance in the sustainable brands... View Details
- November 2005 (Revised July 2007)
- Case
Pine Ridge Winery, LLC (A)
By: Joseph B. Lassiter III and Lauren Barley
George Scheppler, president and CEO of Pine Ridge Winery, LLC, (the "Company") sat in his office overlooking the steep hillside vineyards of the Pine Ridge Winery in Napa Valley. It was June 2005, and he was preparing for the upcoming board of managers meeting where he... View Details
Keywords: Governing and Advisory Boards; Brands and Branding; Product Positioning; Corporate Strategy; Napa Valley
Lassiter, Joseph B., III, and Lauren Barley. "Pine Ridge Winery, LLC (A)." Harvard Business School Case 806-060, November 2005. (Revised July 2007.)
- September 2000
- Case
Intellectual Property Exchange (A), The
By: Lynda M. Applegate and Gavin Clarkson
As the marketplace for intellectual assets explodes, the mechanisms for liquidity and exchange have not kept pace. Bryan Benoit, partner at PricewaterhouseCoopers (PwC), believes that he has a solution. Working initially with a shoestring development budget, he has... View Details
Keywords: Global Strategy; Intellectual Property; Knowledge Management; Brands and Branding; Problems and Challenges; Networks; Internet
Applegate, Lynda M., and Gavin Clarkson. "Intellectual Property Exchange (A), The." Harvard Business School Case 801-176, September 2000.
Henry P. Crowell
Whereas traditional producers marketed oatmeal to wholesalers, Crowell packaged and marketed his brand of oatmeal, Quaker Oats, nation-wide as a breakfast cereal, a unique product at the time. Crowell utilized aggressive marketing... View Details
Keywords: Food & Tobacco
- 28 Jun 2018
- Cold Call Podcast
L.A. Philharmonic Shows the American Symphony Orchestra Isn’t Dead Yet
- September 2002 (Revised January 2003)
- Case
A-Rod: Signing the Best Player in Baseball
This case analyzes a large investment decision considered by the Texas Rangers in 2000: whether to spend $252 million for the services of shortstop Alex Rodriguez. The signing was probably the most controversial sports contract of the past decade. View Details
Cohen, Randolph B., and Jason Wallace. "A-Rod: Signing the Best Player in Baseball." Harvard Business School Case 203-047, September 2002. (Revised January 2003.)