Testing - Publications - Faculty & Research

10 Jun 2013
Research & Ideas

How Numbers Talk to People

cancel fees represented a substantial source of revenue. They wondered if the fees were eliminated, would conversion (completed sale) rates go up? In April of 2009, they announced a temporary waiver of fees for the month (a bit of a mad scientist View Details

13 Feb 2007
First Look

First Look: February 13, 2007

increase the reliance on FDI flows and alter the decision to deploy technology through FDI as opposed to arm's length licensing. Several distinctive predictions for the impact of weak investor protection on MNC activity and FDI flows are View Details

Keywords: Martha Lagace

17 Nov 2003
Research & Ideas

The Business Case for Diabetes Disease Management

out e-mail or making phone calls to remind patients of test and checkup dates. Another route is to offer a combined monitoring, tracking, and alert system. This method automatically lets the healthcare provider know if patients skip their... View Details

Keywords: by Martha Lagace; Health

23 Oct 2019
News

Hands-on Simulations Complement the Case Method

students work in small teams to develop a product (beer) and bring it to market. By analyzing data and collaborating on design, pricing, packaging, manufacturing, and marketing, teams compete as they test their ideas and iterate their... View Details

Keywords: Educational Innovation

27 May 2020
Research & Ideas

What South Korea Teaches the World About Fighting COVID

whereas South Korea has 216 cases per million. "South Korea created a vast number of testing sites, which included not only big hospitals but local clinics and public health care facilities." What South Korea teaches us is that proactive... View Details

Keywords: by Doug J. Chung; Health

01 Aug 2016
Research & Ideas

Retail Execs Underplay Current Performance to Investors--but Why?

unreported numbers said. It’s startling to find that managers are not even neutral; they’re somewhat negative.” RESEARCHERS CREATE FORECASTING MODEL To test their ideas, the researchers studied 50 big-box retailers in the United States,... View Details

Keywords: by Dina Gerdeman; Financial Services

30 Dec 2013
Research & Ideas

Most Popular Articles of 2013

litigations on firm strategy. Increased Speed Equals Increased Wait: The Impact of a Reduction in Emergency Department Ultrasound Order Processing Time This study of ultrasound test orders in hospital emergency departments shows that,... View Details

Keywords: by Staff

Web

Strategy for Entrepreneurs - Course Catalog

startup ideas—is challenging. Signals are biased and noisy. Designing experiments is non-trivial, and running tests is expensive. Failure is hard to admit and learn from. Getting to and listening to feedback is challenging. The ideas with... View Details

July 2021 (Revised July 2022)
Case

Brigham & Women's Hospital: Using Patient Reported Outcomes to Improve Breast Cancer Care

By: Robert S. Kaplan, Navraj S. Nagra and Syed S. Shehab

Dr. Andrea Pusic, breast cancer reconstruction surgeon, wants to extend outcomes measurement beyond traditional surgical metrics of infections, complications, and survival rates. The case describes her development of a new mobile phone app, which collects patients’... View Details

Keywords: Health Care and Treatment; Outcome or Result; Cost Management; Activity Based Costing and Management; Mobile and Wireless Technology; Health Testing and Trials; Surveys; Health Industry; Boston

Citation

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January 2018
Article

The Central and Unacknowledged Role of the U.S. Food and Drug Administration in the Design and Execution of Medical Device Pivotal Trials

By: Aaron V. Kaplan and Ariel D. Stern

The introduction of new medical devices has transformed cardiovascular care in recent decades. Devices, such as heart valves, pacemakers, stents, ventricular assist devices, and implantable defibrillators, have prolonged and improved the quality of life for millions of... View Details

Keywords: Health Testing and Trials; Business and Government Relations; Governing Rules, Regulations, and Reforms; Information Publishing; Medical Devices and Supplies Industry; United States

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19 May 2008
Research & Ideas

Connecting School Ties and Stock Recommendations

there we hand-collected past education of analysts and matched these to past education of board members and senior officers of firms. These 1,800+ analysts represent those from the entire universe of analysts from 1990 to 2006 on which we could find education data. To... View Details

Keywords: by Martha Lagace; Financial Services

Web

2015 Symposium - Race, Gender & Equity

Discrimination: Joint versus Separate Decision Making Corinne Moss-Racusin , Skidmore College Testing Interventions to Reduce Gender Bias in STEM Fields Emilio Castilla , Massachusetts Institute of Technology, Sloan School of Management... View Details

24 Apr 2014
News

A bold experiment in education

college acceptance rate and sent the highest percentage of its graduates to college in the city, excluding selective-admissions schools. Most recently, in 2013, NOCP took over the operation of the lowest-performing elementary school in New Orleans and achieved the... View Details

11 Mar 2008
First Look

First Look: March 11, 2008

implementation of an innovative, but ultimately unsuccessful strategy. Quarterly strategic reviews, based in part on the firm's balanced scorecard, led executives at Store24 to identify problems with, and eventually abandon, this strategy over a two- year period. We... View Details

Keywords: Martha Lagace

17 Jun 2016
Op-Ed

Companies Need to Start Marketing Security to Customers

children. Volvo's latest goal is that no one should die in a Volvo car after 2020. Most firms just quietly test their products and services, receiving the blessing of Underwriters Laboratories, the Consumer Product Safety Commission, or... View Details

Keywords: by John A. Quelch; Entertainment & Recreation

Profile

Marie Kyle

three months, I knew there was no way I could leave so soon." She took an eighteen-month operations role establishing pediatric HIV testing and treatment programs, then worked for another eighteen months in New York as a strategic... View Details

01 Oct 2021
News

Marking 10-Year Connection with Japanese Earthquake Region

Takeuchi’s decision to embark on the inaugural Japan trip involved a realistic assessment of both the logistical challenges and educational opportunities of the experience. But taking students to a disaster area entailed unprecedented planning. “It was an amazing... View Details

01 Sep 2007
News

Riding It Out

20, 2007, while Gisholt, Minard, and their three young daughters were waiting in line for Test Track, an auto-testing simulation that advises riders to “Strap yourself in to race up bumpy terrain, roar through hairpin turns, speed into... View Details

Keywords: Julia Hanna; dog food; pets; Food Manufacturing; Manufacturing; Food and Beverage Stores; Retail Trade

01 Apr 2000
News

At Cyberposium, Amazon's Bezos Debunks Internet Myths

developments. Myth #3: Intermediaries are dead. Intermediaries are a fact of life to some degree, Bezos asserted. The litmus test will be who adds value and who doesn't. Myth #4: There are going to be only a few winners in the Internet... View Details

01 Oct 2001
News

Porter Directs New Institute at HBS

and a number of other areas, the ISC seeks to develop new theory, assemble bodies of data to test and apply theory, and share its ideas broadly with business, government, academia, and nongovernmental organizations. The institute also... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

Publications