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  • Teaching Interest

Overview

Luciana has taught in front of MBA, Master of International Business and Economics, and Executive Education students. At HBS, she was a teaching fellow in "Managing Innovation" (taught in the MBA program by Professor Karim Lakhani) and co-developed most teaching... View Details
Keywords: Organizational Evolution; Organizational Behavior; Strategy; Organizational Change and Adaptation; Organizational Design

    Deborah M. Winshel

    Deborah Winshel is a Senior Lecturer in the General Management Unit of Harvard Business School.  She teaches several MBA required courses: Leadership and Organizational Behavior (LEAD), Leadership and Corporate Accountability and the Field Immersion course (2025 in... View Details

    • July 1996 (Revised December 2001)
    • Case

    Becton Dickinson--Designing the New Strategic, Operational, and Financial Planning Process

    By: Robert L. Simons, Antonio Davila and Afroze A Mohammed
    Describes management's attempts to design and install a sophisticated planning and control system in an international company as it changes its strategy. Issues of strategy implementation, accountability, and performance measurement are at the core of the analysis, as... View Details
    Keywords: Organizational Change and Adaptation; Strategy; Business or Company Management; Corporate Accountability; Governance Controls; System; Performance Evaluation
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    • October 2011
    • Supplement

    Ganesh Natarajan, CEO of Zensar: In-Class Comments, 4/7/11

    By: David A. Garvin
    Zensar is a rapidly growing, mid-sized Indian IT services company with a collaborative management philosophy and innovative HR policies. One of its practices, Vision Communities, is an inclusive forum for innovation and strategy formulation. As the company grows,... View Details
    Keywords: Management; Service Operations; Family and Family Relationships; Behavior; Information Technology; Information Technology Industry; India
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    • December 2004 (Revised February 2006)
    • Case

    Executive Decision Making at General Motors

    By: David A. Garvin and Lynne Levesque
    Describes the evolution of General Motors' strategy, organizational structure, and management processes from its founding to the present day. Focuses on the role of GM's management committee—the senior-decision-making body at the company, now called the Automotive... View Details
    Keywords: Globalized Firms and Management; Management Practices and Processes; Organizational Structure; Competitive Strategy; Decision Making; Management Teams; Auto Industry
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    • October 2017
    • Article

    Toward a Prescriptive Theory of Dynamic Capabilities: Connecting Strategic Choice, Learning, and Competition

    By: Gary P. Pisano
    The field of strategy has mounted an enormous effort to understand, define, predict, and measure how organizational capabilities shape competitive advantage. While the notion that capabilities influence strategy dates back to the work of Andrews (1971, The Concept... View Details
    Keywords: Business Admnistration; Market Structure; Firm Structure; Market Efficiency; Competency and Skills; Organizational Structure; Strategy
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    • June 2015
    • Supplement

    Henkel: Building a Winning Culture (B)

    By: Robert Simons and Natalie Kindred
    This case, an update on "Henkel: Building a Winning Culture (A)," describes Henkel's strong performance against its tough 2012 objectives, as well as the new objectives CEO Kasper Rorsted set for 2016. View Details
    Keywords: Kasper Rorsted; Rorsted; Henkel; Germany; Personal Care; Consumer Products; Culture; Performance Management; Performance Metrics; Stretch Goals; Strategy; Measurement and Metrics; Performance; Management; Consumer Products Industry; Germany
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    • March 2018 (Revised April 2018)
    • Case

    Morgan Stanley: Building Long-Term Sustainability

    By: Vikram S. Gandhi and Lynn Schenk
    This case focuses on the 10-year journey of one of the world's largest global financial institutions developing a sustainability strategy and integrating it across all of its business units. The case provides a deep dive into the challenges and successes of trying to... View Details
    Keywords: Finance; Sustainability; Green Bonds; ESG; Environmental Sustainability; Strategy; Business Units; Integration; Financial Institutions
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    • July 2004 (Revised May 2005)
    • Case

    Pfizer's Virtual CIO (Abridged)

    By: F. Warren McFarlan and Brian DeLacey
    Discusses the IT organization and IT strategy issues facing Pfizer, one of the world's largest pharmaceutical companies. Managing over $1 billion of IT expense, the company has a committee approach for handling all critical IT decisions, an approach that is consistent... View Details
    Keywords: Decision Making; Cost Management; Organizational Culture; Strategy; Information Technology; Pharmaceutical Industry
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      Steven C. Wheelwright

      Steve Wheelwright is the Edsel Bryant Ford Professor of Business Administration, Emeritus at Harvard Business School.

      Following his retirement from HBS in 2006, he served with former Dean Kim B. Clark at BYU-Idaho and then from 2007-2015 he served as... View Details

      • Article

      What Do Private Equity Firms Say They Do?

      By: Paul A. Gompers, Steven N. Kaplan and Vladimir Mukharlyamov
      We survey 79 private equity investors with combined assets under management (AUM) of over $750 billion about their practices in firm valuation, capital structure, governance, and value creation. Investors rely primarily on internal rate of return (IRR) and multiples to... View Details
      Keywords: Private Equity; Valuation; Capital Structure; Value Creation
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      • December 1974 (Revised February 1985)
      • Case

      Southwest Airlines (A)

      Southwest Airlines, a small intrastate carrier serving Dallas, Houston and San Antonio, begins service in 1971 in the face of competition by two larger, entrenched airlines. Improved quality service, lower prices, and innovative advertising and promotional strategy... View Details
      Keywords: Competition; Marketing Strategy; Air Transportation; Air Transportation Industry; Texas
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      • 18 Jun 2024
      • Research & Ideas

      Industrial Decarbonization: Confronting the Hard Challenges of Cement

      Cities like Cairo; Chongqing, China; Delhi; and Kinshasa, Congo are experiencing population explosions accompanied by unprecedented demand for homes, offices, factories, and infrastructure. In the United States, the Biden Administration’s policy-driven infrastructure... View Details
      Keywords: by by Janelle Conaway; Green Technology; Energy; Industrial Products; Manufacturing
      • January 1991 (Revised March 1992)
      • Case

      USA Today

      By: Robert L. Simons
      USA Today is a national newspaper struggling to achieve profitability. This case focuses on the use of management control systems to identify emerging opportunities and the formulation of new strategies. The interactive system used by top managers--the Friday... View Details
      Keywords: Strategy; Competitive Advantage; Management Analysis, Tools, and Techniques; Managerial Roles; Forecasting and Prediction; Growth and Development Strategy; Risk Management; Labor and Management Relations; Organizational Change and Adaptation; Risk and Uncertainty; Journalism and News Industry; United States
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      • 2012
      • Teaching Note

      UFIDA (F) (TN)

      By: F. Warren McFarlan, Donghong Li and Guo Jia
      As an extension of UFIDA (A-E), UFIDA (F), using early 2012 as the time node, looks at UFIDA's major steps taken during 2010-2011, accomplishments, and major future opportunities and challenges. The case focuses on the new market development of Cloud Computing and... View Details
      Keywords: China; Strategy; China
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      • 15 Nov 2022
      • Book

      Stop Ignoring Bad Behavior: 6 Tips for Better Ethics at Work

      In 1995, Purdue Pharma began selling a powerful and addictive opioid drug called OxyContin. The company was aware that the drug, which was marketed to doctors as a safe way to manage chronic pain, was a potent narcotic that could quickly... View Details
      Keywords: by Pamela Reynolds
      • January 2014
      • Case

      In a Bind: Peak Sealing Technologies' Product Line Extension Dilemma

      By: Robert J. Dolan and Heather Beckham
      Peak Sealing Technologies (PST), a manufacturer of premium carton sealing tapes, stresses technological innovation as the company's core value. But when a new regional competitor introduces a less expensive and inferior product, PST is faced with a decision that could... View Details
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      • January 2002
      • Case

      Teledesic

      By: Thomas R. Eisenmann, Daniel J. Green and Douglas R Rogers
      Management of a satellite-delivered broadband data communications company sets strategy in an uncertain environment, using Michael Porter's scenario planning tools to assess likely outcomes and determine which actions to take. This case draws a distinction between... View Details
      Keywords: Business Model; Business or Company Management; Infrastructure; Strategic Planning; Risk and Uncertainty; Strategy; Internet; Information Technology Industry
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      • February 2018
      • Case

      Montes Calcados: A Step Ahead

      By: James L. Heskett and James T. Kindley
      Montes Calçados (MC) is a well-known "fast-fashion" Brazilian manufacturer of casual, but fashionable, shoes for women aged 18–35 in major cities worldwide. To boost its declining revenues, MC must evaluate two growth options: whether to expand distribution online (at... View Details
      Keywords: Brands and Branding; Distribution Channels; Growth and Development Strategy; Marketing Strategy; Global Range; Apparel and Accessories Industry; Retail Industry
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      • March 1988 (Revised July 1990)
      • Case

      Walt Disney Productions: Greenmail

      Considers a firm whose investment strategies have essentially run out. Walt Disney's original visions and goals have all been fulfilled and after his death no new ones are forthcoming. Disney faces repeated takeover attacks and is forced to either set new corporate... View Details
      Keywords: Corporate Strategy; Crisis Management; Acquisition; Financial Strategy; Entertainment and Recreation Industry; United States
      Related